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Effects of Social Media in
Political Campaigns
RANI TABOREK-POTTER
Top Ten Hashtags in Reference to
Hillary Clinton
 #hillary
 #tcot
 #whyimnotvotingforhillary
 #hillary2016
 #hillaryclinton
 #wakeupamerica
 #pjnet
 #hillarysdonors
 #benghazi
 #ohhillno
#WhyImNotVotingForHillary
 Doesn’t appear to have been used at all until April 11th 2015.
 Was for a time one of the top trending topics on Twitter.
 Has been used more than 128,000 times between April 11th and April 16th.
#WhyImNotVotingForHillary and
#Hillary2016
 #Hillary2016 was used more than
199,000 times between April 11th and
April 17th.
 #WhyImNotVotingForHillary was used in
conjunction with #Hillary2016 more than
10,000 times.
 Shows an effort from non-supporters to
hijack the #Hillary2016 hashtag.
Top Ten Word Pairs Used in Reference
to Hillary Clinton
 hillary,clinton
 hillary,clinton's
 hillary,ready
 dreams,made
 ready,dreams
 chipotle,manager
 vote,hillary
 records,show
 manager,hillary
 same,sex
Can Sentiment Be Determined?
 Word pairings that appear at first to be
positive are found to in some cases be used
in a negative tweet.
 This means that overall sentiment cannot
me correctly determined by the nature of
language alone.
 Word pairing Vote and Hillary appears to be
positive, but the example shows it can easily
be negative.
Positive, Negative, or Neutral?
 Word pairing Chipotle and Manger
appears to be a neutral combination, but
this tweet shows it is negative.
 The context of the #ChipotleGate story
shows mixed sentiment

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Effects of social media in political campaigns

  • 1. Effects of Social Media in Political Campaigns RANI TABOREK-POTTER
  • 2. Top Ten Hashtags in Reference to Hillary Clinton  #hillary  #tcot  #whyimnotvotingforhillary  #hillary2016  #hillaryclinton  #wakeupamerica  #pjnet  #hillarysdonors  #benghazi  #ohhillno
  • 3. #WhyImNotVotingForHillary  Doesn’t appear to have been used at all until April 11th 2015.  Was for a time one of the top trending topics on Twitter.  Has been used more than 128,000 times between April 11th and April 16th.
  • 4. #WhyImNotVotingForHillary and #Hillary2016  #Hillary2016 was used more than 199,000 times between April 11th and April 17th.  #WhyImNotVotingForHillary was used in conjunction with #Hillary2016 more than 10,000 times.  Shows an effort from non-supporters to hijack the #Hillary2016 hashtag.
  • 5. Top Ten Word Pairs Used in Reference to Hillary Clinton  hillary,clinton  hillary,clinton's  hillary,ready  dreams,made  ready,dreams  chipotle,manager  vote,hillary  records,show  manager,hillary  same,sex
  • 6. Can Sentiment Be Determined?  Word pairings that appear at first to be positive are found to in some cases be used in a negative tweet.  This means that overall sentiment cannot me correctly determined by the nature of language alone.  Word pairing Vote and Hillary appears to be positive, but the example shows it can easily be negative.
  • 7. Positive, Negative, or Neutral?  Word pairing Chipotle and Manger appears to be a neutral combination, but this tweet shows it is negative.  The context of the #ChipotleGate story shows mixed sentiment