The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.

1. Making Sense of the Noise: Social Media Listening Strategies

2. We’ll cover: Why Listen? What to listen for. Tips to fine-tune your search. Creating a Listening Dashboard.

4. SOCIAL MEDIA STRATEGY

7. 57% of U.S. workers use social media for business purposes at least once per week. Source: IDC State of Social Business: 2009 Survey

10. Your company Your brands Your products Your services

11. Sentiment Share of voice Trends

12. Suggestions Insights

13. Complaints Issues

14. Blogs Micromedia Social Networks Video sharing Goelocation Reviews & Ratings Customer Service Events Wikis Livecasting Photo sharing Music sharing Document sharing Social Bookmarking

16. Analytics - Keyword Report

20. IDENTIFY MORE RELEVANT KEYWORDS

21. REFINE SEARCH FOR RELEVANT KEYWORDS

23. Bring the words to you. http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/ http://www.technorati.com/ http://www.glassdoor.com

30. Let’s build it

33. Creating the Dashboard

37. Creating Alerts

39. Whew

42. Viewing & Organizing Results

46. Configuring iGoogle

47. Configuring iGoogle

48. Configuring iGoogle

49. Configuring iGoogle

51. The (Finished) Product

54. SOCIAL MEDIA STRATEGY

55. Thank You!