From Prospect Research to Donor Relations

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Grants Collection: Enoch Pratt Free Library / State Library Resource Center

This document provides an overview of prospect research and donor relations. It discusses why research individuals, including to understand their background, interests, relationships, and capacity to give. Sources of funding for nonprofits are outlined, with most coming from fees for services. Benefits of research include building donor confidence and determining who has the capacity and willingness to donate. The steps of prospect research involve compiling lists of potential donors, investigating and verifying information, and analyzing results to prioritize prospects. Various research resources and ethics considerations are also mentioned.

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Why do we give? http://flickr.com/photos/wallyg/1751478133/

Why research individuals? http://flickr.com/photos/jalex_photo/397581862/

Sources of Revenue for Reporting Public Charities, 2004 Private Contributions 12.5% Government Grants 9.0% Investment Income 3.9% Other Income 3.7% Fees for Services and Goods 70.9% Source: Nonprofit Almanac 2007 National Center for Charitable Statistics, the Urban Institute

Private Contributions by Source, 2005 ($ in billions) 76.5% 5.3% 6.7% 11.5% Individuals $199.07 Corporations $13.77 Bequests $17.44 Foundations $30.0 Source: Giving USA 2006, Giving USA Foundation, researched and written by the Center On Philanthropy at Indiana University

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A Likely Prospect: ,[object Object],capacity willingness interest A limited number of people are capable of giving you a major gift!

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Get Organized http://flickr.com/photos/kentuckylongrifle/358417186/

Have a Research Plan http://flickr.com/photos/wonderlane/2344475287/

Set a Time Limit http://flickr.com/photos/thomashawk/2335293501/in/set-72157603671738561/

Step 1: Compile Involved with similar organizations Similar interests & Capacity to give Involved with organization

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Research Resources http://flickr.com/photos/santos/27538777/ http://flickr.com/photos/alcomm/217097889/

Ethics / Privacy http://flickr.com/photos/suzieq/211825522/

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https://bloomerang.co/resources/speaking/ Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second. In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values. You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use! Learning Outcomes: - Explore current research on donor loyalty and retention - Understand the importance of donor lifetime value - Learn new donor communications techniques that get the second gift

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From Prospect Research to Donor Relations

2. What is the Grants Collection?

4. Why do we give? http://flickr.com/photos/wallyg/1751478133/

5. Why research individuals? http://flickr.com/photos/jalex_photo/397581862/

7. Sources of Revenue for Reporting Public Charities, 2004 Private Contributions 12.5% Government Grants 9.0% Investment Income 3.9% Other Income 3.7% Fees for Services and Goods 70.9% Source: Nonprofit Almanac 2007 National Center for Charitable Statistics, the Urban Institute

8. Private Contributions by Source, 2005 ($ in billions) 76.5% 5.3% 6.7% 11.5% Individuals $199.07 Corporations $13.77 Bequests $17.44 Foundations $30.0 Source: Giving USA 2006, Giving USA Foundation, researched and written by the Center On Philanthropy at Indiana University

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14. Ready to take the leap? http://flickr.com/photos/joesflickr/743684476/

15. Get Organized http://flickr.com/photos/kentuckylongrifle/358417186/

16. Have a Research Plan http://flickr.com/photos/wonderlane/2344475287/

17. Set a Time Limit http://flickr.com/photos/thomashawk/2335293501/in/set-72157603671738561/

18. Investigate Analyze Compile

19. Step 1: Compile Involved with similar organizations Similar interests & Capacity to give Involved with organization

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24. Research Resources http://flickr.com/photos/santos/27538777/ http://flickr.com/photos/alcomm/217097889/

25. Ethics / Privacy http://flickr.com/photos/suzieq/211825522/

26. Let your journey begin…. http://flickr.com/photos/poppywright/266201478/

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From Prospect Research to Donor Relations

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