This document provides a summary of a project report on viral marketing strategies adopted by today's multinational corporations. It includes an introduction to the topic of viral marketing, definitions, examples of viral videos and their viewership numbers, a brief history of viral marketing. The document also includes sections on the objectives of the report, research methodology, analysis and interpretation of findings, literature review, findings and inferences from the research, recommendations and conclusions. It aims to explore the viral techniques used by MNCs and examine their effectiveness.