MORPHE
BRUSHES
HOW
Took Over The Internet
By: Kristen Jacobs
Analysis of online social network or
Web2.0 use
Daily Vloggers
Beauty guru
Gaming
Lifestyle Cooking
A platform for people to create content and express themselves
For some people it is now a career
Gives Youtubers a way of income
Giver companies a way to expand their brand
Win Win Situation!
Morphe Partnering up with influencers
JAMES CHARLES
SUBSCRIBERS
3,450,318
VIDEO VIEWS
222,618,173
SUBSCRIBERS
5,010,425
VIDEO VIEWS
409,651,135
“This palette is dedicated to
all of my loving subscribers”
Xo Jaclyn
Why this worked for Morphe
Viewers Trust their favorite influencers
At first they said the palette would be
limited edition
Viewers will support their favorite
supporters in any way they can
By solely targeting social media
influencers and their audience it creates
this unique way of getting their company
out there in the beauty industry
Smart Way of Advertising
“they don’t have any publicity and
advertisements apart from their
collaboration with Youtubers.”
Picking influencers that have similar
beliefs as them
Traffic from
Social Media
as of February
2018
3%
2% 7%
87%
1%
Grand Opening!
Their success online
makes it possible for
them to open up
locations all around
the United States
Resources
https://www.similarweb.com/website/morphebrushes.com#social
http://velvetagency.iscom-digital.com/2017/11/05/morphe-brushes-smart-
way-advertising/
https://www.bustle.com/p/when-does-morphe-come-to-ulta-heres-
everything-you-need-to-know-2843107
https://socialblade.com/youtube/c/jamescharles
https://socialblade.com/youtube/user/jaclynhill1
https://www.bustle.com/p/1-million-morphe-x-jaclyn-hill-palettes-were-sold-
in-2017-fans-are-gushing-with-support-7674918

Morphe powerpoint