Social media use has grown dramatically over the past decade, with 69% of Americans now using some form of social media. Facebook remains the largest and fastest growing platform, adding over 363 million new monthly users in 2016 alone. Twitter has over 67 million US users, with 24% of American men and 21% of American women using the site. Instagram now has over 40 billion photos uploaded and has become an important platform for teens, with 68% of its users being female. LinkedIn has over 40 million students and recent college graduates as users, with 28% of American men and 27% of American women using the professional networking platform. Pinterest launched in 2010 and has grown rapidly, with its user base now being 62% female and