In 2012, about 15% of online users utilized Twitter, with 8% engaging daily. Demographics such as African-Americans (28%), young adults aged 18-29 (26%), and urban residents showed higher usage rates. Furthermore, Twitter usage is significantly tied to mobile technology, with 20% of smartphone owners using it compared to only 9% of basic phone owners.

2. Twitter Usage
Statistics 2012

3. Social media is an incredibly popular
part of many people’s daily routine, and
Twitter is one of the top social
networking sites. According to a report
by the Pew Research Center, about
15% of all online users are using
Twitter, and 8% are using it consistently
on a daily basis.

5. This blog will serve as a
brief, condensed summary of the
research they’ve put
together, answering the
questions:
Who Uses Twitter?
Twitter Usage Per Day?
Twitter and Mobile?

6. Twitter Usage Statistics 2012 |
Who Uses Twitter?
According to the report, Several
demographic groups stand out as having
high rates of Twitter usage relative to
their peers:

7. African-Americans — Black internet
users continue to use Twitter at high
rates. More than one quarter of online
African-Americans (28%) use Twitter, with
13% doing so on a typical day.

8. Young adults — One quarter (26%) of
internet users ages 18-29 use
Twitter, nearly double the rate for those
ages 30-49. Among the youngest internet
users (those ages 18-24), fully 31%
are Twitter users.

9. Urban and suburban
residents— Residents of urban
and suburban areas are
significantly more likely to use
Twitter than their rural
counterparts

11. Twitter Usage Statistics 2012 |
Twitter Usage Per Day
The younger generation uses Twitter
more frequently than the older
generation. However, the one thing
these demographics have in common
is increased growth. The chart below
details daily usage by age category:

13. Twitter Usage Statistics 2012
| Twitter Mobile
The report details that We can also
see this relationship between
youth, mobility and Twitter use when
looking specifically at Twitter use on
mobile phones. Twitter usage is highly
correlated with the use of mobile
technologies, especially smartphones.

14. One in five smartphone owners (20%)
are Twitter users, with 13% using
the service on a typical day. By
contrast, internet users who own
more basic mobile phones are roughly
half as likely to use Twitter overall (9%
do so), and just 3% of these more
basic phone owners are “typical day”
users.