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Twitter Usage
Statistics 2012
Social media is an incredibly popular
part of many people’s daily routine, and
     Twitter is one of the top social
networking sites. According to a report
  by the Pew Research Center, about
    15% of all online users are using
Twitter, and 8% are using it consistently
            on a daily basis.
This blog will serve as a
brief, condensed summary of the
        research they’ve put
     together, answering the
             questions:

      Who Uses Twitter?
    Twitter Usage Per Day?
     Twitter and Mobile?
Twitter Usage Statistics 2012 |
Who Uses Twitter?
According to the report, Several
demographic groups stand out as having
high rates of Twitter usage relative to
their peers:
African-Americans — Black internet
users continue to use Twitter at high
rates. More than one quarter of online
African-Americans (28%) use Twitter, with
13% doing so on a typical day.
Young adults — One quarter (26%) of
      internet users ages 18-29 use
 Twitter, nearly double the rate for those
ages 30-49. Among the youngest internet
   users (those ages 18-24), fully 31%
             are Twitter users.
Urban and suburban
residents— Residents of urban
    and suburban areas are
 significantly more likely to use
     Twitter than their rural
          counterparts
Twitter Usage Statistics 2012 |
Twitter Usage Per Day
The younger generation uses Twitter
more frequently than the older
generation. However, the one thing
these demographics have in common
is increased growth. The chart below
details daily usage by age category:
Twitter Usage Statistics 2012
      | Twitter Mobile
  The report details that We can also
     see this relationship between
youth, mobility and Twitter use when
 looking specifically at Twitter use on
mobile phones. Twitter usage is highly
   correlated with the use of mobile
technologies, especially smartphones.
One in five smartphone owners (20%)
  are Twitter users, with 13% using
    the service on a typical day. By
  contrast, internet users who own
more basic mobile phones are roughly
half as likely to use Twitter overall (9%
  do so), and just 3% of these more
basic phone owners are “typical day”
                   users.
Twitter usage statistics 2012

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Twitter usage statistics 2012

  • 1.
  • 3. Social media is an incredibly popular part of many people’s daily routine, and Twitter is one of the top social networking sites. According to a report by the Pew Research Center, about 15% of all online users are using Twitter, and 8% are using it consistently on a daily basis.
  • 4.
  • 5. This blog will serve as a brief, condensed summary of the research they’ve put together, answering the questions: Who Uses Twitter? Twitter Usage Per Day? Twitter and Mobile?
  • 6. Twitter Usage Statistics 2012 | Who Uses Twitter? According to the report, Several demographic groups stand out as having high rates of Twitter usage relative to their peers:
  • 7. African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day.
  • 8. Young adults — One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.
  • 9. Urban and suburban residents— Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts
  • 10.
  • 11. Twitter Usage Statistics 2012 | Twitter Usage Per Day The younger generation uses Twitter more frequently than the older generation. However, the one thing these demographics have in common is increased growth. The chart below details daily usage by age category:
  • 12.
  • 13. Twitter Usage Statistics 2012 | Twitter Mobile The report details that We can also see this relationship between youth, mobility and Twitter use when looking specifically at Twitter use on mobile phones. Twitter usage is highly correlated with the use of mobile technologies, especially smartphones.
  • 14. One in five smartphone owners (20%) are Twitter users, with 13% using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9% do so), and just 3% of these more basic phone owners are “typical day” users.