The document summarizes demographic information about users of major social media networks from an infographic created by Online MBA. It finds that college students and graduates make up the majority on sites like Facebook, Twitter, Pinterest, Digg and Reddit. While women are more active than men on social media overall, specific sites skew more toward one gender - Pinterest is dominated by women at 82% and Google+ by men at 71%. LinkedIn has a more even gender split and its users tend to be older, with 49% over age 45.

1. Social Demographics: Who’s Using Today’s Biggest Networks [INFOGRAPHIC]
March 09, 2012 by Alissa Skelton 28
More than 66% of adults are connected to one or
more social media platforms, but who exactly are these
people?
The infographic below, created by Online MBA, breaks down
the demographics, including education level, income, age
and gender of social media users, along with other
miscellaneous facts.
Some sites’ users are more demographically alike than
others. One thing is the same for most social sites —
college students, or those who have completed some
college, represent the majority on social media sites like
Facebook, Twitter, Pinterest, Digg and Reddit. Among
Facebook users, 57% have completed some college, and
24% have earned a bachelor’s or master’s degree. Although, people 45 and older make up 46% of Facebook users.
Social media sites are also seeing a gender split — women use social media more than men. More women are on Facebook and Twitter. About 57% of Facebook and
59% of Twitter users are women.
Women gravitate toward Pinterest and young, techie men hang out on Google+. Pinterest has the heaviest gender imbalance — 82% of users are women, who pin
crafts, gift ideas, hobbies, interior design and fashion. On the other spectrum, Google+ is dominated by men (71%) and early adopters, engineers and developers.
About 50% of Google+ users are 24 or younger.
LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.
Most people use social media to stay in touch with friends and family, and more are doing so while on the go. About 200 million Facebook users check their Timelines
from their mobile devices every day.
Check out the infographic below to see all the statistics.

5. Infographic courtesy of Online MBA.
Image courtesy of iStock photo, RapidEye.
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28 Comments
1. autodaddict Follow
Did someone make a colour pallette faux pas or are 46% of facebook users and 50% of G+ users over 45? 0-24 yrs old only 14% of FB?
March 09, 2012 Reply 0 Flag this comment
Alissa Skelton Follow
There are no color faux pas according to these stats. The graphic and the stats show 50% of Google+ users are 0-24 and 11% are over 45.