This document provides an overview of how grassroots advocacy organizations can leverage social media for their causes. It discusses how email open rates are declining while social media use is growing rapidly across many major platforms. The document then offers suggestions on where to focus social media efforts and provides case studies of how organizations like Greenpeace, MomsRising, and MoveOn have successfully used approaches like Twitter, Facebook, and mobile networks to engage supporters and further their missions.
Social media refers to online platforms that allow users to connect, share content, and collaborate. It can include various multimedia like text, audio, video, and images. News and information is shared amongst a large percentage of users, with over 85% of adults in the US using the internet regularly according to Pew Research Center. Popular forms of social media include social networking sites like Facebook, Twitter, and LinkedIn that provide advantages like social connections, self-expression, exposure to new ideas, and promotion, but also risks such as distractions, oversharing, cyberbullying, permanence of posts, and potential isolation.
This document examines social networking behavior in the United States. It finds that 76% of broadband users actively contribute content online, with 29% regularly contributing through social networking sites like Facebook and MySpace. Facebook has grown rapidly, catching up to MySpace in regular users. The document suggests that social networking is transforming how information and influence are shared in society, with content increasingly produced and distributed individually rather than top-down. Brands must recognize that their most loyal fans help define their image through social media.
Netpop | Connect Social Networkers 2008 TeaserNetpop Research
This document examines social networking behavior in the United States. It finds that 76% of broadband users actively contribute content online, with 29% regularly contributing through social networking sites like Facebook and MySpace. Facebook has grown rapidly, catching up to MySpace in regular users. The document suggests that brands need to engage with influential fans on social networks, as user-generated content and personal networks are transforming how information and influence spread.
The BRIC countries (Brazil, Russia, India, China) account for over a third of the world's internet users. While India has the highest growth potential with under 7% internet penetration currently, all four BRIC countries show potential for social media marketing. However, Facebook is not equally popular across all BRIC markets, so using the right local social network is important to effectively reach audiences in each country.
Big Tech & Disinformation: What are the main threats and how can journalists ...Scott A. Hale
Dr Scott A Hale presented these slides at the 2019 News Impact Summit in Lyon, France, hosted by The European Journalism Centre and Google News Initiative
https://newsimpact.io/summits/news-impact-summit-lyon
Communication links are important for Australia to exchange information with other countries. Australia's strongest communication links are with countries like the United States, United Kingdom, and other OECD members, but links with China, India, and other Asia-Pacific nations are growing. These communication connections are beneficial for Australia, helping to advance technologies and increase cellular phone users over 667% by 1997 due to partnerships with countries like the United States.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
This document discusses the benefits of using Twitter for libraries. It notes that when a communication medium like Twitter becomes ubiquitous in a community, having a presence is essential for both proactively and reactively engaging with that community. Some key benefits highlighted include Twitter being a searchable platform, breaking news in real-time, providing a direct channel to the local community, and having viral potential. Statistics on Twitter usage are provided for context. The document advocates for libraries to use Twitter both proactively, such as announcing new programs or engaging during unique events, and reactively, such as addressing misinformation or communicating during times of crisis. Examples of successful reactive uses by libraries are described.
Social media refers to online platforms that allow users to connect, share content, and collaborate. It can include various multimedia like text, audio, video, and images. News and information is shared amongst a large percentage of users, with over 85% of adults in the US using the internet regularly according to Pew Research Center. Popular forms of social media include social networking sites like Facebook, Twitter, and LinkedIn that provide advantages like social connections, self-expression, exposure to new ideas, and promotion, but also risks such as distractions, oversharing, cyberbullying, permanence of posts, and potential isolation.
This document examines social networking behavior in the United States. It finds that 76% of broadband users actively contribute content online, with 29% regularly contributing through social networking sites like Facebook and MySpace. Facebook has grown rapidly, catching up to MySpace in regular users. The document suggests that social networking is transforming how information and influence are shared in society, with content increasingly produced and distributed individually rather than top-down. Brands must recognize that their most loyal fans help define their image through social media.
Netpop | Connect Social Networkers 2008 TeaserNetpop Research
This document examines social networking behavior in the United States. It finds that 76% of broadband users actively contribute content online, with 29% regularly contributing through social networking sites like Facebook and MySpace. Facebook has grown rapidly, catching up to MySpace in regular users. The document suggests that brands need to engage with influential fans on social networks, as user-generated content and personal networks are transforming how information and influence spread.
The BRIC countries (Brazil, Russia, India, China) account for over a third of the world's internet users. While India has the highest growth potential with under 7% internet penetration currently, all four BRIC countries show potential for social media marketing. However, Facebook is not equally popular across all BRIC markets, so using the right local social network is important to effectively reach audiences in each country.
Big Tech & Disinformation: What are the main threats and how can journalists ...Scott A. Hale
Dr Scott A Hale presented these slides at the 2019 News Impact Summit in Lyon, France, hosted by The European Journalism Centre and Google News Initiative
https://newsimpact.io/summits/news-impact-summit-lyon
Communication links are important for Australia to exchange information with other countries. Australia's strongest communication links are with countries like the United States, United Kingdom, and other OECD members, but links with China, India, and other Asia-Pacific nations are growing. These communication connections are beneficial for Australia, helping to advance technologies and increase cellular phone users over 667% by 1997 due to partnerships with countries like the United States.
Farm Safety and Social Networking discusses how social networking platforms like Facebook and blogs can be used to share information with farmers and other agricultural groups. It notes that Facebook has over 590 million users and that the Vermont AgrAbility Project sees a 41% increase in friends and a 62.5% increase in blog views since starting to use these platforms. The document encourages using additional sharing functions like YouTube and recommends social networking as an effective way to reach target audiences with information and ideas.
This document discusses the benefits of using Twitter for libraries. It notes that when a communication medium like Twitter becomes ubiquitous in a community, having a presence is essential for both proactively and reactively engaging with that community. Some key benefits highlighted include Twitter being a searchable platform, breaking news in real-time, providing a direct channel to the local community, and having viral potential. Statistics on Twitter usage are provided for context. The document advocates for libraries to use Twitter both proactively, such as announcing new programs or engaging during unique events, and reactively, such as addressing misinformation or communicating during times of crisis. Examples of successful reactive uses by libraries are described.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
The document discusses social media, providing examples like Facebook, Twitter, YouTube, and WhatsApp. It outlines key advantages of social media like connectivity, education, and helping businesses, but also disadvantages such as cyberbullying, hacking, addiction, and security issues. Specifically, it introduces Facebook as the most popular social platform for sharing links, tagging people in posts, and measuring engagement through likes, comments, and shares.
The document discusses social media and its importance for businesses. It provides statistics on social media usage such as over 200 million Facebook users and 11 million Twitter users. The document recommends ways for the Pink Ribbons Project organization to use social media tools like blogs, Facebook, and Twitter to engage audiences, raise awareness of its mission, and build relationships at little to no cost.
The document discusses trends in online journalism in 2011, including engagement versus scale on digital platforms, live multiplatform media, and the use of big data. It also touches on the growth of social media usage, various examples of hyperlocal journalism initiatives in the US and UK, challenges with implementing paywalls for online content, and differences in how local governments engage with bloggers and citizens online.
News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream...Axel Bruns
Paper by Axel Bruns and Tobias Keller, presented at the Social Media & Society 2020 conference, 22 July 2020. A video of the presentation is here: https://www.youtube.com/watch?v=pCKpDkC8iqI.
Donald Trump and other politicians are using social media to bypass the media and get their message straight to the public. So what can news organizations do to get their political content noticed? In this interactive session, panelists will share their experiences and research on what makes news content – specifically political content – go viral. Attendees will leave with new, creative ideas for how to better reach their social media audience ahead of the 2018 election.
Podcasting involves uploading and downloading audio files over the Internet. It can be done by individuals or large companies using technologies like computers, microphones, and cameras. Any type of media file can be incorporated into a podcast. While individuals control the content, they must follow the rules of the hosting platform. All existing media may be impacted by podcasting as new information channels. Generally, the creators control these channels, though some governments seek oversight. Freedom of speech should be allowed unless content provokes hate or disrespect. For information to be valid, viewers must be able to clearly identify the source and credentials of the author.
This document provides an overview of social media and how it can be used professionally. It discusses several common social media tools including online communities like LinkedIn and Facebook, video sharing platforms like YouTube, podcasts on iTunes, blogs, microblogging on Twitter, wikis, and resource sharing sites. The document also notes that many physicians are embracing these tools for sharing best practices, education, and discussing industry trends. M.D. Anderson currently supports several major social media platforms.
This document discusses ethics issues related to social media research. It notes that social media data blurs public and private boundaries. Guidelines on research ethics need to reflect this change. The document discusses obtaining ethics approval, issues around public versus private data, balancing quantitative and qualitative methods, and considering different stakeholder perspectives including social media users. It also summarizes several social media research projects and papers that have reflected on ethics.
The document discusses internet usage and social media penetration in Brazil, Russia, India, and China (BRIC countries). Some key points:
1) Together the BRIC countries have almost a third of the world's internet users, with India having the highest growth potential at just 6.9% penetration currently.
2) Considerable proportions of internet users in each BRIC country have created social media profiles, ranging from 69% in Brazil to 85% in Russia.
3) However, the most popular social networks vary by country - Orkut and Facebook are not universally dominant across the BRIC markets. Local networks like Odnoklassiki in Russia and 51.com in China have more users
The document discusses social media and its prevalence and forms. It notes that 85% of adults use the internet regularly according to Pew surveys and that 91% use search engines and 88% use email regularly. It defines social media as online communications channels used for sharing content and collaboration. Examples provided include social networks, blogs, microblogs, video and image sharing sites, and more. Both advantages like developing social skills and risks like bullying are mentioned.
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineMike Kujawski
This document discusses challenges and opportunities related to immunization hesitancy online. It provides key digital trends and statistics showing over 50% of the global population has internet access and over 70% of Canadians use social media regularly. It then visualizes discussion surrounding vaccine hesitancy online and shows examples of anti-vaccination networks on Twitter and Facebook. The document concludes by offering a simplified digital engagement strategy model and introducing three free monitoring tools that can help filter through online discussions and debates around immunization.
Electronic Quiz in Empowerment TechnologiesZhell28
The document discusses various topics related to information and communication technology:
1. Forms of electronic communication used to create online communities and share content include social media, assistive media, convergence, and mobile technology.
2. Android is an open source operating system developed by Google that is also used by companies like Samsung.
3. Assistive media refers to non-profit services designed to help people with visual and reading impairments.
Social Media and the News: Approaches to the Spread of (Mis)informationAxel Bruns
Paper presented by Axel Bruns as part of the workshop Integrity 2021: Integrity in Social Networks and Media at the 14th ACM Conference on Web Search and Data Mining (WSDM) in Jerusalem, Israel, March 2021.
This document discusses security and privacy issues on social networking sites. It identifies different types of social networks and factors that influence users' selection of social networks like ease of use, friends using the network, and privacy and security. The document outlines threats to social networks like identity theft through profile cloning, spam attacks, malware spreading, and privacy and security issues related to shared user profile data, activity data, and third party application access. It provides statistics on common security threats to social networks and references publications on related research.
An ERM system is designed to automate the management of electronic resources through their entire lifecycle. Verde is Ex Libris' ERM system that is integrated with their SFX link resolver and knowledge base. It uses workflows and tasks to guide users through processes like acquisitions, renewals and deletions. While it does not replace the library's ILS for financial management, it provides better handling of electronic resources over their full life cycle.
This document discusses the benefits of data visualization. It notes that visualizations provide clarity and relief from dense information like a clearing in a jungle. It also notes that people remember visual elements like from movies better than plain text from textbooks. The document then lists different types of visualizations like maps, charts, and infographics. It provides examples of tools that can be used to create visualizations, such as Google Spreadsheets, TileMill, and ManyEyes. It concludes by recommending resources for learning about best practices in data visualization design.
The document discusses the history of integrated library systems (ILS) and the trend of "unbundling" or splitting apart the different functions that were traditionally bundled together in an ILS. It provides examples of systems that have split off functions like the OPAC, serials management, acquisitions, and circulation. Unbundling raises issues around integration between systems and requiring support from multiple vendors rather than a single turn-key system.
1. Library systems are becoming more modular and "unbundled" with separate components like the OPAC, serials management, and acquisitions that can be obtained from different vendors.
2. Library systems are entering the computing mainstream where components use common standards and can be integrated with other campus and organization systems.
3. Libraries need to provide services to patrons through the online locations and devices they are accustomed to using like social media and mobile apps to remain relevant.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
The document discusses social media, providing examples like Facebook, Twitter, YouTube, and WhatsApp. It outlines key advantages of social media like connectivity, education, and helping businesses, but also disadvantages such as cyberbullying, hacking, addiction, and security issues. Specifically, it introduces Facebook as the most popular social platform for sharing links, tagging people in posts, and measuring engagement through likes, comments, and shares.
The document discusses social media and its importance for businesses. It provides statistics on social media usage such as over 200 million Facebook users and 11 million Twitter users. The document recommends ways for the Pink Ribbons Project organization to use social media tools like blogs, Facebook, and Twitter to engage audiences, raise awareness of its mission, and build relationships at little to no cost.
The document discusses trends in online journalism in 2011, including engagement versus scale on digital platforms, live multiplatform media, and the use of big data. It also touches on the growth of social media usage, various examples of hyperlocal journalism initiatives in the US and UK, challenges with implementing paywalls for online content, and differences in how local governments engage with bloggers and citizens online.
News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream...Axel Bruns
Paper by Axel Bruns and Tobias Keller, presented at the Social Media & Society 2020 conference, 22 July 2020. A video of the presentation is here: https://www.youtube.com/watch?v=pCKpDkC8iqI.
Donald Trump and other politicians are using social media to bypass the media and get their message straight to the public. So what can news organizations do to get their political content noticed? In this interactive session, panelists will share their experiences and research on what makes news content – specifically political content – go viral. Attendees will leave with new, creative ideas for how to better reach their social media audience ahead of the 2018 election.
Podcasting involves uploading and downloading audio files over the Internet. It can be done by individuals or large companies using technologies like computers, microphones, and cameras. Any type of media file can be incorporated into a podcast. While individuals control the content, they must follow the rules of the hosting platform. All existing media may be impacted by podcasting as new information channels. Generally, the creators control these channels, though some governments seek oversight. Freedom of speech should be allowed unless content provokes hate or disrespect. For information to be valid, viewers must be able to clearly identify the source and credentials of the author.
This document provides an overview of social media and how it can be used professionally. It discusses several common social media tools including online communities like LinkedIn and Facebook, video sharing platforms like YouTube, podcasts on iTunes, blogs, microblogging on Twitter, wikis, and resource sharing sites. The document also notes that many physicians are embracing these tools for sharing best practices, education, and discussing industry trends. M.D. Anderson currently supports several major social media platforms.
This document discusses ethics issues related to social media research. It notes that social media data blurs public and private boundaries. Guidelines on research ethics need to reflect this change. The document discusses obtaining ethics approval, issues around public versus private data, balancing quantitative and qualitative methods, and considering different stakeholder perspectives including social media users. It also summarizes several social media research projects and papers that have reflected on ethics.
The document discusses internet usage and social media penetration in Brazil, Russia, India, and China (BRIC countries). Some key points:
1) Together the BRIC countries have almost a third of the world's internet users, with India having the highest growth potential at just 6.9% penetration currently.
2) Considerable proportions of internet users in each BRIC country have created social media profiles, ranging from 69% in Brazil to 85% in Russia.
3) However, the most popular social networks vary by country - Orkut and Facebook are not universally dominant across the BRIC markets. Local networks like Odnoklassiki in Russia and 51.com in China have more users
The document discusses social media and its prevalence and forms. It notes that 85% of adults use the internet regularly according to Pew surveys and that 91% use search engines and 88% use email regularly. It defines social media as online communications channels used for sharing content and collaboration. Examples provided include social networks, blogs, microblogs, video and image sharing sites, and more. Both advantages like developing social skills and risks like bullying are mentioned.
Immunization Hesitancy - A Brief Overview of Challenges and Opportunities OnlineMike Kujawski
This document discusses challenges and opportunities related to immunization hesitancy online. It provides key digital trends and statistics showing over 50% of the global population has internet access and over 70% of Canadians use social media regularly. It then visualizes discussion surrounding vaccine hesitancy online and shows examples of anti-vaccination networks on Twitter and Facebook. The document concludes by offering a simplified digital engagement strategy model and introducing three free monitoring tools that can help filter through online discussions and debates around immunization.
Electronic Quiz in Empowerment TechnologiesZhell28
The document discusses various topics related to information and communication technology:
1. Forms of electronic communication used to create online communities and share content include social media, assistive media, convergence, and mobile technology.
2. Android is an open source operating system developed by Google that is also used by companies like Samsung.
3. Assistive media refers to non-profit services designed to help people with visual and reading impairments.
Social Media and the News: Approaches to the Spread of (Mis)informationAxel Bruns
Paper presented by Axel Bruns as part of the workshop Integrity 2021: Integrity in Social Networks and Media at the 14th ACM Conference on Web Search and Data Mining (WSDM) in Jerusalem, Israel, March 2021.
This document discusses security and privacy issues on social networking sites. It identifies different types of social networks and factors that influence users' selection of social networks like ease of use, friends using the network, and privacy and security. The document outlines threats to social networks like identity theft through profile cloning, spam attacks, malware spreading, and privacy and security issues related to shared user profile data, activity data, and third party application access. It provides statistics on common security threats to social networks and references publications on related research.
An ERM system is designed to automate the management of electronic resources through their entire lifecycle. Verde is Ex Libris' ERM system that is integrated with their SFX link resolver and knowledge base. It uses workflows and tasks to guide users through processes like acquisitions, renewals and deletions. While it does not replace the library's ILS for financial management, it provides better handling of electronic resources over their full life cycle.
This document discusses the benefits of data visualization. It notes that visualizations provide clarity and relief from dense information like a clearing in a jungle. It also notes that people remember visual elements like from movies better than plain text from textbooks. The document then lists different types of visualizations like maps, charts, and infographics. It provides examples of tools that can be used to create visualizations, such as Google Spreadsheets, TileMill, and ManyEyes. It concludes by recommending resources for learning about best practices in data visualization design.
The document discusses the history of integrated library systems (ILS) and the trend of "unbundling" or splitting apart the different functions that were traditionally bundled together in an ILS. It provides examples of systems that have split off functions like the OPAC, serials management, acquisitions, and circulation. Unbundling raises issues around integration between systems and requiring support from multiple vendors rather than a single turn-key system.
1. Library systems are becoming more modular and "unbundled" with separate components like the OPAC, serials management, and acquisitions that can be obtained from different vendors.
2. Library systems are entering the computing mainstream where components use common standards and can be integrated with other campus and organization systems.
3. Libraries need to provide services to patrons through the online locations and devices they are accustomed to using like social media and mobile apps to remain relevant.
This document discusses social media and its rise in popularity. It defines social media as a two-way communication medium that allows users to interact with each other by sharing content, comments, and participating in online communities. Some popular social media sites mentioned are Facebook, Twitter, YouTube, and LinkedIn. The document also notes that social media usage is highest among those under age 40 and its growth on mobile devices has removed barriers to access. However, increased social media use has also led to growing cyber crimes that target children.
To tweet or not to tweet? : Exploring the use of Social Media for [public] he...Francisco J Grajales III
This document explores the role of social media in public health. It defines public health and social media, and outlines why people use social media. It provides examples of how different organizations, including governments, NGOs, physicians and patients, are using social media tools like blogs, Twitter, social networking sites, and mobile technologies. The document discusses barriers to social media use in public health like digital divides, and the role of organizations like PAHO in supporting member states. It argues that engaging people where they are online is key to success, and provides low-cost case studies of health organizations innovating with tools like video, mobile technologies and crowdsourcing.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
Awareness and usage of social networks is high in Europe, with 98% aware of at least one network and 73% as members of at least one. Emerging markets like Brazil and India have even higher rates of social network penetration. Facebook is the dominant social network in Europe, though other large networks like Twitter and LinkedIn also have significant reach. Smaller networks face challenges growing due to people's reluctance to join new networks or increase their memberships.
This document discusses social media and how businesses can use it to promote their websites. It defines social media as a way for people to publish information and engage in two-way conversations online. The document reviews popular social media sites like Facebook, Twitter, LinkedIn and their user demographics. It then explains how businesses can use tools like hashtags, retweets and analytics to engage customers on social media and measure the impact on website traffic and sales. The key message is that social media allows for ideas to spread more powerfully through online networks than traditional advertising methods.
The document discusses the growing importance and use of social media by non-profits and donors. Some key points:
- Over 80% of wealthy online donors have made donations online and over 50% prefer to give online. However, the cancer center currently has no way for donors to give directly online.
- Most major cancer centers have the ability to take donations online, but only 11% of centers, including the one discussed, can only take donations through a general fund on their parent website.
- Social media use has grown tremendously and most people who are online use some form of social media. Successful non-profits are using social media like Facebook, Twitter, YouTube and Flickr to engage donors,
This document discusses using social media for social good. It provides an overview of popular social media platforms like Facebook, Twitter, blogs and Pinterest and how non-profits can use them to raise awareness, engage supporters and drive action. Examples are given of individuals and organizations successfully utilizing social media including sharing stories, leveraging influencers, educating supporters and inspiring action on issues. The document encourages non-profits to focus on visual storytelling, current events, solutions and engaging followers to promote their causes online.
This document discusses crisis communications and reputation management in the digital age. It notes that 50% of online users gather news from social networks, and 37% contribute to creating news. Three quarters of online users receive news forwarded through social media. The document outlines 8 reasons why social media matters for reputation management, such as 2/3 of internet users visiting social networks and advocacy groups using social media as a megaphone. It provides tips for social media crisis management, such as preparing for issues, integrating response teams, and continuing to engage rather than ignoring criticism online.
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
Defense Against The Digital Dark Arts: Navigating Online Spaces as a Journali...Michelle Ferrier
Orientation and overview of free speech, freedom of expression and free press issues in the United States and the tactics to navigate online spaces as a journalist and communicator.
This presentation was given at Miami University's Alumni Winter College. It was designed to introduce social media to the "post college" crowd and explain why it matters to them.
Introducing Social Media to the American Bar Associationtmfrankl
This document provides an overview of social networks and social media, how they differ from traditional media, and their growing use among reporters, lawyers, and the general public. It discusses how the American Bar Association's Division of Media Relations and Communication Services can use social media like Facebook, YouTube, and Twitter to enhance communication, position the ABA as a legal expert resource, and promote events and information to members, reporters and the general public. The document stresses the need for the ABA to develop a social media policy to maintain consistency across platforms and support its overall communication efforts.
Using digital communications to help achieve a good deathNHSRobBenson
Presentation on using the web and social media to increase awareness of good end of life care from Hilary Fisher, Sarah Stone and Matt Lloyd from England's Dying Matters coalition as part of the Department of Health's QIPP end of life care workstream seminar series at Healthcare Innovation Expo 2011.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
Leveraging Social Media with Peter and KiKiKiKi L'Italien
The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.
CPA Chapter 11
Last Name:
First Name:
1. Define discrimination and affirmative action.
2. What are the three primary ways human resource management is changing?
3. One HR manager recently got a thank-you note on her iPhone that said “Thx 4 the Iview! Wud ♥ to wrk 4 u!!!” The manager had liked the candidate in the interview, but after getting this note, she put him in the reject pile. Do you think it was fair for the manager to reject the candidate so automatically? Should “textspeak” be considered acceptable workplace communication? Discuss.
4. What are the three primary goals of human resource management (HRM)?
5. The legal, social, and regulatory environment is constantly changing, and an organization's HR needs must be managed within that context. Based on the relevant laws you studied in the text, identify two changes in social trends and values in the United States and the resultant federal legislation or lack there of that affects the workplace.
6. Explain the Americans with Disabilities Act. Be specific in how you define a disability.
After the article Ban the Box in attachment and answer the following question.
7. Do you support Ban the Box? Why or why not? If you are having trouble picking one side, address that as well. Please have well thought out responses with a focus on the employer as well as the employee.
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Running head: Ethics: cyber bullying
1
Ethics: cyber bullying
2Ethics: Cyberbullying
Ethics: Cyber Bullying
Cyberbullying has been a concern for many people from parents and teachers. Even though the extent of cyberbullying cannot be measured, cyber bullying has a longer lifeline than the traditional bullying. Online bullying can take many forms from abusive messages, spreading rumors and private materials among others like impersonation. Some happen to be single incidences meanwhile others happen to be persistent patterns. Cyberbullying can occur regarding griefing which is the art of annoying people online. Usually, those that participate in the activity usually seek to annoy or provoke anger in the victims. Once it continues, it has taken a form of harassment that is punishable by law (Keith, 2005).
Another form of online aggression is drama. This occurs when mostly youths, participate in online arguments over a particular topic or issue. This one happens to be a bit complex as it is hard to trace the victims and perpetrators. It also can become public harassment when the issue becomes persistent. Bullying is often considered as harassment as one person has more power than the other as opposed to drama. Also, online bullying can be seen regarding relationship from online stalking, threats, impersonation on social networks, abusive online messages and also pressurize for sexual photos. Mostly, the dialogue is kept between the perpetrator and target (MediaSmarts, 2017).
Online social media has brought about the issues of ethical business practice concerning bullying. Bullying has become r.
1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com.
2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns.
3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.
Similar to Social Media For Grassroots Engagement (20)
Using Attentive.ly Social Automations for Radically Improved EngagementRosalyn Lemieux
The document discusses how social CRM automation can help non-profits engage supporters across multiple channels. It provides examples of how to set up automations using watched terms to spot advocates on social media, drive targeted asks, automate list segmentation, and automate a ladder of engagement. Setting up basic automations for watched terms can lead to a 244% increase in email opens, 161% increase in click through rates, and 330% increase in revenue per mailing. Automations open up new possibilities for online advocacy and change the way non-profits do online work.
Webinar: engaging donors and activists on social media with Attentive.lyRosalyn Lemieux
This document provides tips for non-profits and organizations to engage their email list members and donors on social media. It discusses integrating email and social media communications by identifying influencers on social networks like Twitter and Facebook that are also on your email list. These influencers can then be targeted to share and comment on your organization's social media posts. Case studies are presented of organizations that saw increased engagement and sharing by working with their influential list members on social actions. The document also provides suggestions for daily monitoring of list members' social media discussions to better understand their interests and find opportunities for engagement.
This document provides tips on identifying and engaging social media supporters through various platforms like Twitter, Facebook, and email. Some key recommendations include:
1) Create private lists on Twitter to identify top supporters and those discussing you, then thank and offer incentives to evangelists.
2) Import social media data into a CRM to segment supporters by engagement level and issues to target messaging.
3) Determine keywords to focus social media searches and push targeted messages to top supporters asking them to retweet or take other actions.
4) Develop daily habits like creating media lists, noting popular discussions, searching keywords and retweeting, and scheduling engagements.
The document discusses the three main types of glass art: cold stained glass, warm kiln-fired glass, and hot blown glass. It focuses on explaining kiln-fired glass, which involves cutting and stacking pieces of glass that are then fused together in a kiln through two firing processes or through slumping, where the glass is heated and shaped over a mold. The document provides basic steps for making kiln-fired glass art by cutting glass, stacking the pieces, fusing them in a kiln, and optionally slumping them.
The document provides tips for building an effective activist list through email, social networks, and mobile networks. It discusses testing subject lines and call-to-action messages, segmenting lists, researching supporters on social media, following best practices for platforms like Twitter and Facebook, and using modeling to target outreach more efficiently.
The document introduces basic concepts about using databases and SQL for campaigns including:
- Databases store related data in tables that can be queried using SQL statements like SELECT to retrieve and JOIN to combine data from multiple tables.
- Common database terms include tables, records, fields, primary keys, and SQL statements like SELECT, UPDATE, DELETE, and INSERT.
- The document provides examples of basic SELECT queries and directs readers to resources for installing a SQL client and learning more about SQL.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
6. Email Open Rates Are Declining According to M+R: Email open rates declined almost 63% between 2004 and 2008.
7. Social Network Use Is Growing According to Pew: 46%of adult Internet users are social network users – up 6x from 2005. Integrated Online Communications Strategy
8. Blogs: Over 110 Million MySpace: Over 300 Million Facebook: Over 300 Million LinkedIn: Over 17 Million (150 Industries) YouTube: Over 70 Million Videos (5 Million Channels) Flickr: Over 2 Billion Images Twitter: Over 6 Million MiGente: Over 3 Million BlackPlanet: 5th Highest Trafficked Social Network (International? — Orkut, Cyworld, Friendster, Bebo)
39. Q & A roz@fissionstrategy.com Fissionstrategy.com
Editor's Notes
We help nonprofits use social media for social good.Our clients include:UNAIDS CommissionMomsRising.orgGreenpeaceOxfamAmerican Cancer Society Hostelling InternationalMany moreMy background:10 years in online organizingMoveon.org 2004-2006 election cyclesRan NOI training institute – campaigners how to use new mediaCo-founded Fission 1.5 years ago with partner Cheryl Contee (Jill of J+J if any of you are into political blogs)
Here’s the bad news:It is well documented and well-publicized that direct mail fundraising is on a slow and terminal decline.So is email.While email will remain your #1 source of online actions, including fundraising, for a long long time to come. It is, and will remain, on the decline. You cannot depend on it alone to sustain you.
At the same time…Back in February of 2005, just 8% of adult internet users had used a social network site. That percentage had risen to 16% by August of 2006, and as of Oct 2009 stands at 46% of online adults. There’s even higher use among the younger set.---79% of American adults used the internet in 2009, up from 67% in Feb. 2005 46% of online American adults 18 and older use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005. 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 and 55% in 2006. As of August 2009, Facebook was the most popular online social network for American adults 18 and older. ---Of adult SNS users:73% have a Facebook account 48% have a MySpace profile 14% have an account on LinkedIn 1% each on Yahoo, YouTube, Tagged, Flickr and Classmates.com10-12% are on “other” sites like Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com
So, while email open rates are steadily declining,Use of social networks for communication is exponentially increasing.More than two-thirds of the global* online population visits social networks and blogs; Participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online.Use of member communities is also growing twice as fast as any of the other four largest sectors.Mobile is ALSO playing an increasingly important role in social networking. 19% (10.6 million people) of mobile Web users in the US visit a social network through their handset (2008) – up 156% over 2007.
And lest you think people are only using these sites to hook up or take silly quizzes…43% of adults on social networks say they use them to “organize with others for an event, issue or cause” – these are your people.More than one third of social network users visit their profile daily. Among social network users, more than one third (37%) visit their profile daily.
If your boss follows up with: “But I just don’t get what Twitter is.” Show this video.
The task seems overwhelming… where do you invest your time and money?Do a little research. Find out where your people are at.
FiltrboxSocial Mention
Experiment, but as you experiment use a click-tracking service like Bit.ly to see what is getting passed along and by whom.
Track how you are doing. Is it having an impact?
CasesLet Our Congress Tweet – Got Congress to open up and change it’s rules.Greenpeace – Event PR boosted by multi-channel online outreach.MomsRising.org – Dipping a toe in, seeing success with limited resource investment. Then big impact a year later.World AIDS Day – RED and UNAIDS Commission, small and large versions of an ideaMore briefly:Twestival, MoveOn FB bumper stickers, RI4A mobile, and ACLU NCA GOTV
First Twitter petition…Reps had been Tweeting from the House floor.Franking commission came up with a bunch of rules that essentially said all social media has to go through us.Sunlight Foundation did LOCT – sign the petition by using the hashtag #LOCT.Within months, the rules were rewritten to give much broader freedom to Congress members in using new media
GreenpeaceDuring the Consumer Electronics Show (CES) 2009, Greenpeace wanted to promote its new report: “Green Electronics – The Search Continues.”Hired us to blog, Tweet; and do blogger and Twitter outreach. (Sent staff as well.)Results:1 – Increased Twitter following from 300 to >1200 in Jan. Momentum continued; over 3100 in a few months (since folded into Greenpeaceusa => 13K).Interestingly - @ch3ryl tweets of identical @Greenpeace_Intl content tended to be re-tweeted more often in part due to the shorter length of the twitter name but also possibly due to a desire by some to spread Greenpeace’s message while maintaining an arm’s length from the organization. This was epitomized by @CES09 – an official filtered feed of #CES09 labelled tweets which retweeted at least 15 @ch3ryl tweets but only occasionally from @Greenpeace_Intl.---
MomsRising is a great case of an org that has been successful dipping a toe into the social network space. They did the very lightest lift thing to get on Facebook, MySpace, and Twitter – and saw immediate results.Twitter + FacebookMade a profile on Twitter, used TwitterFeed to hook up to the blog.Followed mommy bloggers and their followers.Made a Cause on Facebook.Recruited a handful of volunteers, created a Google Group to manage them. Asked them to (1) welcome all new supporters, and (2) repost MomsRising actions.Added links to both to the bottom of emails. Both became among top 10 referring sites, up from ~0 the year before.
Just a little research on moms online presence and behavior turns up a very rich online culture of mommy bloggers.So MR from the start had a blog, invited guest bloggers. Had 80 guest bloggers by 2008.
In 2008 MR did an analysis of their stats over the previous 2 years and discovered that Mother’s Day was by far their biggest day of the year for list growth. So they decided to invest in making a customizable video, since that had bee the biggest list-grower for MoveOn.org in 2008.Because they have been building up a social network presence, they were able to push out through multiple channels…
They aggressively courted their strongest online “influentials” base: mommy bloggers. MR did research to find those mommy bloggers that were both influential (i.e. their blogs get a lot of traffic) and aligned on core MR issues.Aggressively reached out to them in advance of the launch – personal emails, “briefing” conf call, regular updates as the video went viral, effusive and public THANKS to those who posted about it.
We also had discovered in talking with these mommy bloggers at BlogHer that they kept in touch via Twitter – that was their primary method of staying in touch.So during the video push, we also put extra staff on Twitter, posting regular updates, direct messaging mommy bloggers, responding to every mention of the video with a THANKS.Other “influentials” audiences may congregate in other places. Various sets of political influentials have email discussion lists. Some groups have regular in-person meetings. Key is figuring out who reaches your audience and reaching them in a way that makes them feel good about helping you out.Along with partnerships and press… went from 150K to 1.2MM in about 2 weeks.
The (Red) campaign got Twitter, FB, and Google to turn their homepages red. Twitter also made any Tweet tagged with #red show up red.Made it fun and trendy and as a result millions participated – grew their permanent base and got HIV-AIDS front-and-center for the day, which is the point of World AIDS Day.
On a smaller scale, we created a FB app and Twitter app for the UNAIDS Commission that launched just Monday and they got 10K supporters to add ribbons to their FB and Twitter avatars. Up from 0 to 10K in 2 days – a strong start.
The 2009 Twestival brought together 202 cities around the world for one cause. Clean and safe drinking water. Led by organizer Amanda Rose, an astonishing $250,000 was raised - 100% of that money going directly to the projects. charity: water staff flew to Ethiopia weeks later to drill the first well, and connect the Twitter community with the people they served. The following four videos were sent via satellite from the field.Something that struck me:http://www.blogherald.com/2009/02/09/amanda-rose/ - InterviewMy initial strategy was to use my already existing network of Twitter followers to see if they would be interested in hosting a Twestival. I explained the vision and after a few days I knew that I had the support of a few key cities, so that when I pushed it out publicly with a tweet on January 8th, it would create some buzz and some excitement for people to be apart of it. I keep an eye on the Twitter search for Twestival and flag up any interest or divert communications to make sure I get a feeling of what is happening in the Twittersphere.
In 2008 gave away free bumper stickers, advertised on Facebook. Raised MM$$ and MM of new members. Changed demographics to younger, more diverse.
Started working with RI4A in Jan. Frankly had read that Hispanic use of Internet was < average and mobile > average. So a mobile network was a key part of the strategy from the start. Mobile commons…The mobile (text message) alert network has grown from just a few hundred in March to over 60,000 and has proven an excellent mechanism for generating calls to Congress.How it has grown:1 – in person events2 – viral growth via actions3 – radio DJs4 – partner orgsThe response rate on the list to the early call alerts was 16% for the English language list and 31% for the Spanish language list. That’s compared to 1-2% on an email list, typically.The list has also been responsive to “kickers” asking them to get friends to call and reminding them to call. An early test showed a phenomenal pass-along rate: the list of 980 made 214 calls, then passed the alert on to friends, generating another 800 calls for 1033 total. That response rate is obviously extremely high and will go down over time – though a strong reminder to always encourage pass-along.
Campaign OverviewThe ACLU Foundation of Northern California had 6 weeks to reach as many campus-based youth in Northern California as possible by November 4, 2008 with the message “vote all the way down the ballot, through the propositions”.Online PresenceCampaign Website - http://www.DontStopAtTheTop.orgReached out to 208 campus groups – HTML emails to sendFacebook App; Facebook Group > Facebook Page; Sent Facebook ‘friend’ invites to 31,500 young CA voters (RTV partnership)MySpace Profile; Sent MySpace ‘friend’ invites to 37,000 young CA votersSent personal notes, msgs, and invites to thousands moreReached out to 74 political, local, and youth bloggersOnline AdvertisingFacebook Ads - Target: Age 18-25, California (1.5 Million people)Impressions: 13,248,690 (Avg. 9 views/person)Google Ads - Target: Age 18-25, CaliforniaImpressions: 1,169,463Blog AdsImpressions: 3,668,018Website AdsImpressions: 1,917,888