3. You need a Success Plan!
Research Strategise Create Engage Monitor Measure
4. Research Strategise Create Engage Monitor Measure
Who Where How What
How do they What are they
Identify your Find out where saying?
use Social
target audience they hang out What are they
Media tools?
sharing?
5. Research Strategise Create Engage Monitor Measure
What’s the Objectives
goal?
Create a plan –
Plan
content or
editorial plan
Integrate
Make it part of your
overall marketing.
6. Research Strategise Create Engage Monitor Measure
Your social content should be FARE!
Frequent Accurate Relevant Engaging
Post often but Facts and Stop selling and
don’t spam. No transparency start being Listen and have
one likes spam. and no BS. relevant. conversations.
7. Research Strategise Create Engage Monitor Measure
In the name of business
Fun
Opinionated
Insightful
Thought provoking
Interesting
Polite
Cool
Transparent
Not reactive
Stand by what you believe Ethical
Don’t get personal
No BS
Open Respectful
8. Research Strategise Create Engage Monitor Measure
Remember to
listen and Evaluate
respond. against your
objectives.
http://www.reputationdefender.com/ Google Alert
http://www.brandwatch.com Conversion
Tweetdeck Brand value
http://www.radian6.com/
http://socialmedia.alterian.com/ Who’s talking about you how?
http://socialmention.com
http://addictomatic.com/
18. Cooling A3
What have you got?
• Why should I be your
friend?
• Why should I like
you?
• What have you got
that I haven’t got?
• How much do you
know?
19. General rules then?
• Post regularly but don’t spam people
• Don’t push too many promotions
• Offer some cool deals still
• Don’t repeat the same stuff all the time.
