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CREATING THE OPTIMAL     “ELEVATOR PITCH”
Who are you?       What do you do?Linc
Who do you work for?        What do they do?Linc
1 Individual Pitch         • Employers         • Partners       2 Business Pitch         • Client         • FinancierLinc
Linc
•   30 seconds       •   20 seconds       •   10 seconds       •   7 secondsLinc
• Central to  communicating your  personal brand• Central to  communicating your  business brandLinc
Your Elevator Pitch is your   very own “Movie Trailer”Linc
Linc
WHY             HOW                   WHATLinc
1   Keep it short       2   Keep it fresh       3   Offer real value       4   Make it credible       5   Have a hookLinc
6 Keep it simple       7 Avoid all jargon       8 Make it relevant       9 Have clear goals       10 Sell yourself/firmLinc
Who are you?       What do you do?Linc
John CarlsonI am the principal strategic planner atLinc.My background is in psychology andbehaviour management.My job is t...
1   Define the brand       2   Set clear objectives       3   Define key messages       4   Draft Elevator PitchLinc
5   Say it out loud       6   Refine and tighten       7   Say it to colleagues       8   Refine and tightenLinc
Who do you work for?        What do they do?Linc
LincOur business is marketing andcommunication.Our approach is highly strategic, verycommercial and fully integrated.Our p...
1 Use your own words!       2 Understand what       you are saying!Linc
3 Tailor your words to         the audience!       4 Practice until it is a         part of you!Linc
5 Start a conversation       6 Remember the follow       upLinc
QUESTIONS?Linc
THANK YOU(for not going to sleep)
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Creating the optimal elevator pitch 220512

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Creating the optimal elevator pitch 220512

  1. 1. CREATING THE OPTIMAL “ELEVATOR PITCH”
  2. 2. Who are you? What do you do?Linc
  3. 3. Who do you work for? What do they do?Linc
  4. 4. 1 Individual Pitch • Employers • Partners 2 Business Pitch • Client • FinancierLinc
  5. 5. Linc
  6. 6. • 30 seconds • 20 seconds • 10 seconds • 7 secondsLinc
  7. 7. • Central to communicating your personal brand• Central to communicating your business brandLinc
  8. 8. Your Elevator Pitch is your very own “Movie Trailer”Linc
  9. 9. Linc
  10. 10. WHY HOW WHATLinc
  11. 11. 1 Keep it short 2 Keep it fresh 3 Offer real value 4 Make it credible 5 Have a hookLinc
  12. 12. 6 Keep it simple 7 Avoid all jargon 8 Make it relevant 9 Have clear goals 10 Sell yourself/firmLinc
  13. 13. Who are you? What do you do?Linc
  14. 14. John CarlsonI am the principal strategic planner atLinc.My background is in psychology andbehaviour management.My job is to make people do what ourclients want them to do.Linc
  15. 15. 1 Define the brand 2 Set clear objectives 3 Define key messages 4 Draft Elevator PitchLinc
  16. 16. 5 Say it out loud 6 Refine and tighten 7 Say it to colleagues 8 Refine and tightenLinc
  17. 17. Who do you work for? What do they do?Linc
  18. 18. LincOur business is marketing andcommunication.Our approach is highly strategic, verycommercial and fully integrated.Our philosophy is “Fuck the Rules” Linc
  19. 19. 1 Use your own words! 2 Understand what you are saying!Linc
  20. 20. 3 Tailor your words to the audience! 4 Practice until it is a part of you!Linc
  21. 21. 5 Start a conversation 6 Remember the follow upLinc
  22. 22. QUESTIONS?Linc
  23. 23. THANK YOU(for not going to sleep)

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