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Online Shopping Presentation FEB 2013

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Online Shopping Presentation FEB 2013

  1. 1. Online Shopping
  2. 2. OOH - AAAHOnline Shopping + LINC
  3. 3. Online Shopping + LINC
  4. 4. Online Shopping + LINC
  5. 5. Online Shopping + LINC
  6. 6. Increase Online 2012 share of all Sales 2011-12 retail business UK 14% 13.2% Germany 13% 10.0% Switzerland 16.0% 9.9% Denmark 14.0% 9.1% Norway 17.0% 9.1% France 22.0% 8.7% Sweden 18.0% 8.0% N/B/L 14.0% 5.7% Spain 16.0% 4.1% Poland 24.0% 3.8% Italy 18.0% 1.6%Online Shopping + LINC
  7. 7. Online Shopping + LINC
  8. 8. • Shopping 5-7% • Betting 20-25% • Travel 35-40%Online Shopping + LINC
  9. 9. • Number of Shoppers 64% • Growth Rate 20-30% • Total Spend 2012 - $25 BillionOnline Shopping + LINC
  10. 10. Some Important QuestionsOnline Shopping + LINC
  11. 11. How old are online shoppers?Online Shopping + LINC
  12. 12. Online Shopping + LINC
  13. 13. What are online shoppers buying?Online Shopping + LINC
  14. 14. Online Shopping + LINC
  15. 15. Why shop online?Online Shopping + LINC
  16. 16. • 24-hour convenience • Comparing prices • Convenience • Avoiding crowds • Ease of finding items • Variety / Range • Avoiding checkout lineOnline Shopping + LINC
  17. 17. Online Shopping + LINC
  18. 18. Where do online shoppers live?Online Shopping + LINC
  19. 19. Online Shopping + LINC
  20. 20. What tools do online shoppers use?Online Shopping + LINC
  21. 21. • Computer 97% • Tablets 47% • Mobile phones 30%Online Shopping + LINC
  22. 22. Who is addressing online shopping?Online Shopping + LINC
  23. 23. • 59% of Australian S.M.E.’s have online ordering, at least• < 10% of Western Australian S.M.E.’s know what online retailing isOnline Shopping + LINC
  24. 24. How do online shoppers pay?Online Shopping + LINC
  25. 25. • Credit Card 25% • Money Transfer 12% • Combination 54% • Neither 9%Online Shopping + LINC
  26. 26. Where are shoppers shopping?Online Shopping + LINC
  27. 27. • Australia 53% • Overseas 19% • Combination 29%Online Shopping + LINC
  28. 28. There is no gender effect for online shopping: • Male: 51% • Female: 49%Online Shopping + LINC
  29. 29. What is the income of online shoppers?Online Shopping + LINC
  30. 30. Online Shopping + LINC
  31. 31. What are the barriers to online shopping?Online Shopping + LINC
  32. 32. Online Shopping + LINC
  33. 33. What are the trends to watch out for?Online Shopping + LINC
  34. 34. • Shoppers dictating • Mobile payments • In-store integration • Service improvementsOnline Shopping + LINC
  35. 35. • App Growth • Qualification Growth • Content Growth • Video Growth • Social Media GrowthOnline Shopping + LINC
  36. 36. What is online shopping not about?Online Shopping + LINC
  37. 37. Design & TechnologyOnline Shopping + LINC
  38. 38. Successful Online RetailingOnline Shopping + LINC
  39. 39. Technology that supports your business modelOnline Shopping + LINC
  40. 40. …and enables cross-channel integration• Physical store• P.O.S. (inventory) system• Main website• Mobile Device Apps• Social media sites• Online cataloguesOnline Shopping + LINC
  41. 41. Example: e-bay.com website & iOS AppOnline Shopping + LINC
  42. 42. Lasoo.com.au online catalogueOnline Shopping + LINC
  43. 43. Content• A desirable product range• Product photos• Detailed product descriptions and specifications• Product reviews• User support such as live chat, phone or quick return email• Other value-add information and servicesOnline Shopping + LINC
  44. 44. thehomedepot.com – huge product range plusvalue-add information and servicesOnline Shopping + LINC
  45. 45. Effective marketing• SEM (search engine marketing)• Organic SEO (search engine optimisation)• Online catalogues and affiliate marketing• Social media marketing/promotions• e-direct marketingOnline Shopping + LINC
  46. 46. SEM – Google AdwordsOnline Shopping + LINC
  47. 47. Organic SEO - Google The same search for ‘books’ returns Booktopia position No. 2 Angus and Robertson comes back in position No. 12Online Shopping + LINC
  48. 48. Results through ‘Google books’… Searching ‘books’ through Google Books: Where to buy – 1. A & R 2. BooktopiaOnline Shopping + LINC
  49. 49. The barriers to entry for SME’sOnline Shopping + LINC
  50. 50. CostTechnology development costContent development costOngoing marketing costOnline Shopping + LINC
  51. 51. From the horses mouthOnline Shopping + LINC
  52. 52. • WA Cleanskins• Urban LocavoreOnline Shopping + LINC
  53. 53. QuestionsOnline Shopping + LINC
  54. 54. THANK YOU (For not going to sleep)Online Shopping + LINC

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