2. Welcome
• Introductions
• What is online PR?
• Why does it matter in 2011?
• How has the communications landscape
changed?
• What does it all mean?
3. So, what is online PR?
In PR, we’ll always:
• Engage in two way communication
• Believe that building relationships is key
• Be the guardians of our company’s reputation
Principles of PR remain whether online or offline
6. Why does it matter?
9 million Australians
use social networking
4 in 5 online
Australians sent or
shared a photo in the
past year
1 in 4 online
Australians read
tweets
Source: Nielsen
7. Email & IM beginning to tail off
Source: Comscore
9. The business case
9 in 10
Australian
internet users
look to fellow
internet users
for opinions and
information
about products,
services and
brands
Source: Nielsen
10. The business case
Top 2 Box, Very/Extremely Important Global ranking
Transparent and honest business practices 64% 65% 2.
69% 1.
High quality products or services 63%
65% 3.
Company I can trust 60%
63% 4.
Treats employees well 57%
55% 5.
Prices fairly and competitively 55%
55% 5.
Communicates frequently and honestly 51% 51% 7.
Good corporate citizen 46% 39% 9.
Globally quality 39% 9 .
tops the list of Widely admired leadership 33%
reputation 46% 8.
attributes; in Financial returns 31%
Australia
transparency and Innovator
MORE LESS
30% important to important to
honesty most Aussies Aussies
important
Source: Edelman Trust Barometer
