How to maximize social media for personal growth

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How to maximize social media for personal growth and professional development.

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How to maximize social media for personal growth

  1. 1. HOW TO MAXIMIZE SOCIAL MEDIA FOR PERSONALGROWTH AND PROFESSIONAL DEVELOPMENT- YOUR PASSPORT TO POSSIBILITIES!MINNEAPOLIS, MINNESOTA
  2. 2. ABOUT ME . . .• IMPLEMENTED CONTESTS AND FACEBOOK BASED PROGRAMS LIKESUMMER SUCCESS CHALLENGE• MORE THAN DOUBLED OUR TWITTER FOLLOWS AND MORE THANQUADRUPLED THE AVERAGE NUMBER OF TWEETS SENT• STARTED THE 227 MARKETING AND PROMOTIONS BLOG
  3. 3. GOALS . . .• INTRODUCTION TO SOCIAL MEDIA• PERSONAL BRANDING• USE SOCIAL MEDIA TO FIND A JOB• SOCIAL MEDIA AS A CAREER• FINAL TAKEAWAY . . .YOUR ACTION PLAN.
  4. 4. INTRODUCTIONS . . .SOCIAL MEDIA IS AN UMBRELLA TERMTHAT DEFINES THE VARIOUS ACTIVITIESTHAT INTEGRATE TECHNOLOGY, SOCIALINTERACTIONS AND THE CONSTRUCTIONOF WORDS, PICTURES, VIDEOS ANDAUDIO.
  5. 5. AN INTRODUCTION . . .MORE SIMPLY PUT, SOCIALMEDIA IS HAVINGCONVERSATIONS ONLINE
  6. 6. FACEBOOK• IF FACEBOOK WERE A COUNTRY, ITWOULD BE THE 3RD MOST POPULATEDIN THE WORLD.• THE AVERAGE FACEBOOK USERCREATES 90 PIECES OFCONTENT PER MONTH.•PAY ATTENTION!
  7. 7. TWITTER• A MICRO-BLOGGING SITE• THERE ARE OVER 27 MILLION TWEETS SENT PER DAY• GREAT NETWORKING TOOLS
  8. 8. LINKED IN• THE WORLD’S LARGEST PROFESSIONAL NETWORK• ROUGHLY 1 MILLION NEW MEMBERSJOIN EVERY WEEK•MOST POPULAR WITHPEOPLE WHO ARE SEEKINGWORK AND TRYING TOBUILD THEIR NETWORKAND CONTACTS
  9. 9. QUESTIONS . . .
  10. 10. WHAT IS MY PERSONALBRAND AND HOW DO IDEVELOP IT?“YOU ARE NOT SPECIAL. YOU ARE NOT ABEAUTIFUL OR UNIQUE SNOWFLAKE. YOU ARETHE SAME, DECAYING ORGANIC MATTER ASEVERYTHING ELSE”-TYLER DURDEN, FIGHT CLUB
  11. 11. WHAT IS MYPERSONAL BRANDAND HOW DO IDEVELOP IT?PERSONAL BRANDING IS THE ART OF ARTICULATING ANDCOMMUNICATING YOUR . . .• SKILLS• PERSONALITY• VALUETHE GOAL IS FOR OTHERS TO SEEK YOU TO HELP THEM SOLVE A PROBLEM
  12. 12. WHAT IS MY PERSONALBRAND AND HOW DO IDEVELOP IT?-WE ARE ALL THE CHIEF BRANDING OFFICERSOF OUR OWN PERSONAL BRANDS-WE HAVE THE POWER TO DETERMINE ANDCONTROL OUR OWN REPUTATION
  13. 13. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?CHOICES THAT AFFECT YOUR PERSONAL BRAND . . .• WHO TO WORK WITH (AND WHO TO AVOID)• WHO TO FOLLOW• WHO TO “FRIEND”• WHAT SPECIAL MESSAGES TO SHARE IN 140 CHARACTERS
  14. 14. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?TO FIGURE OUT YOUR BRAND, ASK YOURSELF . . .- WHAT DO I WANT TO BE KNOWN FOR?- WHAT DIFFERENTIATES ME?- WHAT SKILLS, ABILITIES, KNOWLEDGE AND ATTITUDE DOI HAVE THAT WILL MAKE PEOPLE WANT TO WORK WITH,FOLLOW OR “FRIEND” ME?
  15. 15. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?PERSONAL BRANDING IS AN ART . . .• PRACTICE• PATIENCE• CREATIVITY• NO CHECKLIST OR SUREFIRE RECIPE FOR SUCCESS• LONG TERM, ONGOING PROCESSA STRONG PERSONAL BRAND MAKES OTHERS SEEK YOU INSTEAD OF YOU SEEKING THEM.
  16. 16. USING SOCIAL MEDIA TO FIND A JOBFACEBOOK• FILTER INFORMATION• BE OPEN• USE YOUR REAL INFORMATION• SIMILAR INTEREST COULD SPARK A CONNECTION• ENGAGE• FACEBOOK RELATIONSHIPS REQUIRE UPKEEP• “LIKE” YOUR SCHOOLS CAREER CENTER• “LIKE” COMPANIES YOU ARE INTERESTED IN
  17. 17. USING SOCIAL MEDIA TO FIND A JOBFACEBOOKBTW THIS ISN’T TXTING ! ! !OMG ! ! ! ! ! ! USE COMPLETESENTENCES. CHECKSPELLING ANDP.U.N.C.T.U.A.T.E. LOL@!@#$^%!!!
  18. 18. USING SOCIAL MEDIA TO FIND A JOBLINKED IN• JOIN LINKED IN NOW!• CONNECT WITH RECRUITERS• JOIN LINKED IN GROUPS• ASK QUESTIONS, ENGAGE, GET INVOLVEDIN DISCUSSIONS• THE “EVENTS” APP• THE “SLIDESHARE PRESENTATIONS” APP
  19. 19. USING SOCIAL MEDIA TO FIND A JOBLINKED IN• STUDENT PORTAL• RECOMMENDS JOBS BASED ON YOUR EDUCATIONAND INTEREST• CONNECTS YOU WITH OTHER STUDENTS TO SEEHOW THEY GOT THEIR JOBS
  20. 20. USING SOCIAL MEDIA TO FIND A JOBYOUTUBE• CORPORATE CHANNELS• VIDEO RESUMES
  21. 21. USING SOCIAL MEDIA TO FIND A JOBTWITTER• CAREER CENTERS• HASHTAGS AND CHATS• CREATE LISTS• ORGANIZATIONS• EXPERTS• WRITERS• PROFESSIONAL
  22. 22. SOCIAL MEDIA AS A CAREER . . .• THE DEMAND FOR SOCIAL MEDIA JOBS HASEXPLODED, EVEN AS OVERALLUNEMPLOYMENT HOVERS AROUND 10%. ARECENT STUDY SHOWED THAT 59% OF THE100 COMPANIES HAVE AT LEAST ONEEMPLOYEE WHO WORKS FULL TIME IN SOCIALMEDIA, AND THAT JOB POSTINGS DIRECTLYRELATED TO SOCIAL MEDIA HAVE SOARED600% IN THE LAST 5 YEARS.-CNN
  23. 23. SOCIAL MEDIA AS A CAREER . . .COMMUNITY MANAGER• OVERSEAS A COMPANY’S ONLINE COMMUNITIES• ANALYST OR STRATEGIST• BUILDS AND MONITORS SOCIAL MEDIA CAMPAIGNS• PRODUCT DEVELOPER• KEEPS THE COMPANY’S SOFTWARE UP TO DATE• EDITOR OR PUBLISHER• OVERSEAS CONTENT AND THE BRAND
  24. 24. SOCIAL MEDIA AS A CAREER . . .WHAT’S YOUR PASSION?WHAT DO YOU LOVE?
  25. 25. SOCIAL MEDIA AS A CAREER . . .CARS ? ? ?
  26. 26. SOCIAL MEDIA AS A CAREER . . .HORSES ? ? ?
  27. 27. SOCIAL MEDIA AS A CAREER . . .NON – PROFITS ? ? ?
  28. 28. SOCIAL MEDIA AS A CAREER . . .SPORTS ? ? ?
  29. 29. SOCIAL MEDIA AS A CAREER . . .WHAT’S YOUR PASSION?WHAT DO YOU LOVE?
  30. 30. YOUR CHECKLIST . . .• PERFECT YOUR LINKED IN PROFILE• JOIN THE 227 MARKETING & PROMOTIONS LINKED IN GROUP• DO A COMPLETE OVERHAUL OF YOUR FACEBOOK PAGE• SET UP TWITTER ACCOUNT• USE HOOTSUITE TO START FOLLOWING CHATS, HASHTAGS, AND TOPICS• SET UP LIST AND STREAM• CONNECT WITH EACH OTHER USING #227PROMO• ENGAGE ! ! !
  31. 31. MAP IT OUT

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