Why We Use Perfect Audience for B2B Retargeting with HubSpot
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B2B company websites have significantly less traffic in most cases, so you need to get the most out of every visit.
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Why We Use Perfect Audience for B2B Retargeting with HubSpot
- 1. Why We Use Perfect Audience for B2B Retargeting with HubSpot 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
- 2. AGENDA • Why Use Retargeting • Why Perfect Audience • Results • Perfect Audience v The Other Guys 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com
- 4. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Use Retargeting Make Every Visit Count
- 5. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Use Retargeting Avoid Growing Channel Divergence Image: Wikimedia Commons
- 6. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Use Retargeting Connect with Busy Buyers photo credit: Busy on Flickr - CC
- 7. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Retargeting Low Cost Barrier
- 9. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Perfect Audience 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Cross-channel retargeting in one platform
- 10. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Perfect Audience 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Forward thinking platform updates
- 11. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Perfect Audience 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Easy, sensible ad buys
- 12. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Why Perfect Audience 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Fast, no-nonsense campaign approvals: Campaign Submitted Campaign Live in 24 Hrs.
- 13. Now for Some Results
- 14. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Our Campaigns 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Platform: Web Banners & Facebook Newsfeed
- 15. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Our Campaigns 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com • Highly Targeted, Based on Blog Post URLs and Pages Visited • Cross-Channel, The Buyer Sees It Wherever the Go Online (We’re Adding Twitter Next!) • Top Funnel, Not Going Directly to Consultation Page.
- 16. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Results 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com • Cost per conversion: $9.19 • Cost per new contact: $17.54 • Cost per MQL: TBD (still nurturing) All Clients Cost-Per-Conversion Average: $12
- 17. Perfect Audience v The Other Guys
- 18. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com The Other Guys 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Self-Service Retargeting Platforms: •Difficult Approvals •Too Simple or Too Complex •High Maintenance Managed Programmatic Platforms: •High Cost of Entry ($3,000/month to Start) •Literally… 0 Conversions Generated for One Client •A Single Conversion for Another… After Months
- 19. 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Perfect Audience 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com Vs. Self-Service Retargeting Platforms: •Quick Approvals •Balances Complexity and Ease of Use (like HubSpot!) •Low (to Medium) Maintenance Vs. Managed Programmatic Platforms: •Campaigns Start at $25/Week •Easy to Track Conversions and Prove Value
- 20. QUESTIONS? 2015 © Copyright • Kuno Creative • All Rights Reserved • kunocreative.com For More on How To Use Perfect Audience with HubSpot, Visit www.kunocreative.com/perfectaudience
Editor's Notes
- B2B company websites have significantly less traffic in most cases, so you need to get the most out of every visit.
- Buyers often being pulled in countless directions during their day-to-day activities. Retargeting can put an ad in front of a buyer even during leisure browsing, so they can convert at times when they might not be doing work.
- Retargeting investments are based on how successful you are at inbound marketing activities. If you don’t have a lot of traffic, the investment is lower than most other marketing activities. It only grows as your overall success increases, so the initial cost barrier isn’t as high as print ads or batch emails through trade magazines.
- The system currently enables traditional banner retargeting, combined with Facebook and Twitter retargeting.
- When we first looked at Perfect Audience, it was just banners. Then Facebook came. Then Twitter. And there are more advances on the horizon.
- There are no exorbitant monthly minimums (starts at just $25/week), no hefty insertion orders. You pay for what you need based on the traffic you have and increase investments overtime as your inbound marketing is more and more successful.
- There are no exorbitant monthly minimums (starts at just $25/week), no hefty insertion orders. You pay for what you need based on the traffic you have and increase investments overtime as your inbound marketing is more and more successful.
- Each of these Audiences is determined based on both visits to specific pages on our website, as well as blog post visits, by focusing the retargeting on page URLs containing specific segmentation words like “technology” and “healthcare.” When a person enters a segmented campaign, they are also removed from the general campaign.
- Each of these Audiences is determined based on both visits to specific pages on our website, as well as blog post visits, by focusing the retargeting on page URLs containing specific segmentation words like “technology” and “healthcare.” When a person enters a segmented campaign, they are also removed from the general campaign.
- And most of the submissions actually came from Facebook retargeting, rather than banner retargeting, though both have produced results. A client with an even more complex buying process than us, as well as a much smaller audience, has a lifetime CPC of $25 after using retargeting through perfect audience for six months.
- Services are misunderstood for Approvals, No Balance of UX and Potential Complexity (Perfect Audience UX is Top Notch Balance of Comlexity and Easy-of-Use, like HubSpot), You Don’t Set and Forget PA, but unlike other platforms you don’t have to log in daily if you get busy.Programmatic Managed Services Cost Too Much and the Two Clients using these services have wasted money (in spite of what we’ve told them).
- Services are misunderstood for Approvals, No Balance of UX and Potential Complexity (Perfect Audience UX is Top Notch Balance of Complexity and Easy-of-Use, like HubSpot), You Don’t Set and Forget PA, but unlike other platforms you don’t have to log in daily if you get busy.Programmatic Managed Services Cost Too Much and the Three Clients using these services have wasted money (in spite of what we’ve told them).