The document outlines a social media branding strategy for promoting the company Vemma through Facebook, Twitter, Google+, and promotional services. The strategy aims to create a culture of better living through industry-related memes and content on Facebook. Twitter will be used to inform users of nutritional trends. Google+ will build credibility by publishing scientific research. Promotional services like press releases and Facebook ads will spread awareness of Vemma's social media presence and branded content. The overall goal is to leverage different platforms to promote Vemma products and an image of healthier living.