Social Media Strategy Masterclass Slides
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This document outlines Jeff Turnbow's social media strategy master class. It discusses assessing the audience and their needs, planning content and channels, and governing social media efforts through measurement. It emphasizes listening to audiences, focusing on objectives over results, and creating "wow moments" through influencers. Examples are given of Ellen DeGeneres' Oscar selfie and how it drove engagement. The master class teaches assessing capacity, planning content and timelines, and refining strategy based on metrics.
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Social Media Strategy Masterclass Slides
- 1. Jeff Turnbowjeff@reachturnbow.com MARKETING CONSULTANT, TURNBOW, INC. LOS ANGELES, CA ~ JUNE 13 - 14, 2018 | DIGIMARCONWEST.COM #DigiMarConWest Social Media Strategy Master Class MASTERCLASS
- 3. JEFFTURNBOW.com SEARCH SURF SOCIAL AGENCY SCALE CUSTOMER SERVICE BRANDING SALES NATIONAL / GLOBAL
- 9. JEFFTURNBOW.com Who is the audience? Which platform are they using? How are they creating influencers? What is the tone? Is this about RESULTS or OBJECTIVES? How are they identifying segments? How can they refine this? How do they measure?
- 11. Listen / Audience Needs Buying Questions / FAQ Objectives Content Capacity Output Capacity Listen First. Sell Last. Pull vs Push Front Line Questions + FAQ’s Sales + Customer Service Know what you CAN DO Be Purposeful. Think Resourceful JEFFTURNBOW.com ASSESSMENT
- 13. PLANNING Channel Selection Tone Content Timeline WOW! Moments Concentration is Key Professional? Relaxed? MIX Prepare for Moments PLAN THEM JEFFTURNBOW.com
- 15. GOVERN Results vs. Goal Attainment Data Collection vs. Analyzation Engagement Refine IF, THEN HOW? - TONE Know the difference Along the way Site Referrals. Loves. Conv Shares. Time on Site. JEFFTURNBOW.com Who/What’s Available
- 16. Mother’s Day WOW Moment? JEFFTURNBOW.com
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- 18. You Already Have Wow Moments! JEFFTURNBOW.com
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- 21. “UP TO 20%” BRAND PERCEPTION JEFFTURNBOW.com
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- 27. JEFFTURNBOW.com WHO is the BROADCASTER? WHAT is their GOAL? WHAT are the OBJECTIVES?
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- 31. JEFFTURNBOW.com • Retweeted 40 MILLION T • TV Viewers 43 MILLION Maurice Levy has valued Ellen DeGeneres' Oscar selfie at between $800 million and $1 billion, he told a crowd at MIPTV. Levy said that the product placement was handled by his team.
- 32. JEFFTURNBOW.com 3 Million Retweets within 2 days Ellen received 1.2 Million Followers in 2 days Samsung Facebook 2 million in 2 days Samsung spent 20 million on the “sponsorship” “Value was $800 million – 1 billion”
- 33. JEFFTURNBOW.com Can You Create WOW Moments?
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- 35. JEFFTURNBOW.com Assessed Potential? What’s YOUR Plan? Capacity - Governance? If, Then…
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- 47. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com GOAL / WOW MOMENT? OUTPUT CAPACITY CONTENT CAPACIT
- 48. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com CHANNEL (S) INFLUENCERS AS CHANNEL CONTENT MIX TIMELINE
- 49. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com RESULTS / GOAL ATTAINMENT DATA REFINE TIMELINE ENGAGEMENT TONE / HOW? IF,THEN
- 50. All rights reserved Usage or Duplication forbidden without express written permission from Jeff Turnbow
Editor's Notes
- Speaker Cover Slide
- Welcome Slide Template