Social Media Strategy Master Class - Jeff Turnbow, TURNBOW, INC.
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Creating WOW! Moments In Your Marketing Plan Social media interrupts all communication channels thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers.
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Social Media Strategy Master Class - Jeff Turnbow, TURNBOW, INC.
- 1. Jeff Turnbow MARKETING CONSULTANT, TURNBOW, INC. CHICAGO, IL ~ JUNE 20 - 21, 2018 | DIGIMARCONMIDWEST.COM #DigiMarConMidwest Social Media Strategy Master Class MASTERCLASS
- 3. JEFFTURNBOW.com SEARCH SURF SOCIAL AGENCY SCALE CUSTOMER SERVICE BRANDING SALES NATIONAL / GLOBAL
- 9. JEFFTURNBOW.com Who is the audience? Which platform are they using? How are they creating influencers? What is the tone? Is this about RESULTS or OBJECTIVES? How are they identifying segments? How can they refine this? How do they measure?
- 11. Listen / Audience Needs Buying Questions / FAQ Objectives Content Capacity Output Capacity Listen First. Sell Last. Pull vs Push Front Line Questions + FAQ’s Sales + Customer Service Know what you CAN DO Be Purposeful. Think Resourceful JEFFTURNBOW.com ASSESSMENT
- 13. PLANNING Channel Selection Tone Content Timeline WOW! Moments Concentration is Key Professional? Relaxed? MIX Prepare for Moments PLAN THEM JEFFTURNBOW.com
- 15. GOVERN Results vs. Goal Attainment Data Collection vs. Analyzation Engagement Refine IF, THEN HOW? - TONE Know the difference Along the way Site Referrals. Loves. Conv Shares. Time on Site. JEFFTURNBOW.com Who/What’s Available
- 16. Mother’s Day WOW Moment? JEFFTURNBOW.com
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- 18. You Already Have Wow Moments! JEFFTURNBOW.com
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- 27. JEFFTURNBOW.com WHO is the BROADCASTER? WHAT is their GOAL? WHAT are the OBJECTIVES?
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- 32. JEFFTURNBOW.com • Retweeted 40 MILLION TIMES • TV Viewers 43 MILLION Maurice Levy has valued Ellen DeGeneres' Oscar selfie at between $800 million and $1 billion, he told a crowd at MIPTV. Levy said that the product placement was handled by his team.
- 33. JEFFTURNBOW.com 3 Million Retweets within 2 days Ellen received 1.2 Million Followers in 2 days Samsung Facebook 2 million in 2 days Samsung spent 20 million on the “sponsorship” “Value was $800 million – 1 billion”
- 34. JEFFTURNBOW.com Can You Create WOW Moments?
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- 36. JEFFTURNBOW.com Assessed Potential? What’sYOUR Plan? Capacity - Governance? If,Then…
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- 46. JEFFTURNBOW.com WHO SIGNED CARLY RAE JEPSONTO LABEL? WHO HASTHE SAME MANAGER? ASSESSMENT PLANNING GOVERNANCE
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- 49. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com GOALS OUTPUT CAPACITY CONTENT CAPACITY WOW MOMENTS
- 50. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com CHANNEL (S) INFLUENCERS CONTENT MIX TIMELINE WOW MOMENTS
- 51. ASSESSMENT PLANNING GOVERNANCE JEFFTURNBOW.com RESULTS / GOAL MEASUREMENT DATATO USE? TONE? HOWYOU WILL REFINE? MEASURE ENGAGEMENT? TONE / HOW? IF,THEN PLAN FOR BEST – EXPECT WORST
- 52. All rights reserved Usage or Duplication forbidden without express written permission from Jeff Turnbow
Editor's Notes
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