Open for Business: Google My Business
•
0 likes•33 views
Google My Business This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Report
Share
Report
Share
Download to read offline
Recommended
Open for Business: Online Reviews
Online Reviews
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: E-commerce
E-commerce
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: Customer Loyalty
Customer Loyalty
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: Creating a Customer Persona
Creating a Customer Persona
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Dickson experiments information session July 2019 - Canberra
Creating a Diverse Dickson in Canberra, A.C.T.
The Woolley Street Experiment is part of the broader Dickson Place Plan that aims to create an even better Dickson for people to live, work, play and experience.
As part of the Experiment, the City Renewal Authority will be facilitating various infrastructure improvements, road closures and events throughout August to November 2019.
Key stages of the Experiment are:
Stage 1: 21 Aug to 18 Sep 2019
Onsite construction and installation of temporary infrastructure
Stage 2: 21 Sep to 14 Nov 2019
Events, activations, short term installations and road closures
This presentation was delievered to local businesses and the invited local community at a public information session on 23/07/2019.
For more information see: https://www.act.gov.au/cityrenewal/places/dickson
SEO for bloggers - Eat Drink Blog Canberra 2015
Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.
Threesides Marketing presents Digital Marketing Essentials
All the essentials you need to get start your journey into the world of digital marketing.
Includes website functionality, social media marketing, Google Adwords, SEO, email marketing, evaluation and much more.
Presented by Threesides Marketing for UCAMS.
Threesides Digital Canberra-AdWordsOverview-July2014
Get a short intro into what Google AdWords and CPC advertising is all about.
Recommended
Open for Business: Online Reviews
Online Reviews
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: E-commerce
E-commerce
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: Customer Loyalty
Customer Loyalty
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Open for Business: Creating a Customer Persona
Creating a Customer Persona
This series was developed for Visit Queanbeyan Palerang to support local business in the region.
Dickson experiments information session July 2019 - Canberra
Creating a Diverse Dickson in Canberra, A.C.T.
The Woolley Street Experiment is part of the broader Dickson Place Plan that aims to create an even better Dickson for people to live, work, play and experience.
As part of the Experiment, the City Renewal Authority will be facilitating various infrastructure improvements, road closures and events throughout August to November 2019.
Key stages of the Experiment are:
Stage 1: 21 Aug to 18 Sep 2019
Onsite construction and installation of temporary infrastructure
Stage 2: 21 Sep to 14 Nov 2019
Events, activations, short term installations and road closures
This presentation was delievered to local businesses and the invited local community at a public information session on 23/07/2019.
For more information see: https://www.act.gov.au/cityrenewal/places/dickson
SEO for bloggers - Eat Drink Blog Canberra 2015
Search Engine Optimisation Tips for Eat, Drink and Travel Bloggers - in particular the good looking bunch at the Eat Drink Blog 2015 conference in Canberra. Presented by Todd Wright at the Nishi Gallery at New Acton in October 2015.
Threesides Marketing presents Digital Marketing Essentials
All the essentials you need to get start your journey into the world of digital marketing.
Includes website functionality, social media marketing, Google Adwords, SEO, email marketing, evaluation and much more.
Presented by Threesides Marketing for UCAMS.
Threesides Digital Canberra-AdWordsOverview-July2014
Get a short intro into what Google AdWords and CPC advertising is all about.
Google AdWords Training Workshop
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
Threesides Email Marketing Essentials 2014
Email marketing essentials for business. 10 steps for awesome email marketing.
Threesides Tourism Shellharbour - Tourism Marketing Essentials
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Threesides Social Media Human Brochure 101
Social media provides great customer connection tools that create engagement, reach and compelling content – but do you have the know how and skills to create and connect consistently and successfully? The days of using social media to PUSH your marketing and advertising messages are over. It's time to professionalise your social media tactics. Through hands on activities, sharing of simple tips and getting advice from industry experts, this session aimed to bring operators social media skills up to scratch, helped them learn how to find and tap into the streams of content and conversations and find communities that will be engaged in the 101 humans program. This session was presented on behalf of Visit Canberra and ACT Digital Enterprise.
Threesides - Human Brochure 101 - Online Reviews
Developing a structured approach to consolidating, growing and evaluating your businesses online review profile is a smart move for businesses. This session presented to the Human Brochure 101 group provided simple tips for structuring and supporting a best practice online reviews program.
B2B Social Media: Social media for Business
Social media provides great customer connection tools – but does it have relevance when your customers are other businesses?
This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.
Threesides CollabIT - Digital Marketing Lifestages
The presentation challenges people to think about where their organisation sits on the digital marketing life stages path and then asks are the people in your organisation and your customers – all at the same maturity level?
From pre-school into primary (elementary), through to high school, university and sometimes through to the nursing home or retirement village - every organisation grows through these stages and come sometimes even revert to a different age based on their management, resources, market forces, plans or vision.
This slide deck supported a keynote talk made by Todd Wright from Threesides Marketing at the Collabit ACT November 2013 members breakfast held at the Microsoft Offices in Canberra.
Even an obscure cricketing reference to Ian Chappell made it in somehow – see if you can pick it.
Social media Strategy and Tactics Part 1 - Threesides
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 1 of a 2 part series that was presented by Todd Wright from threesides for ACT Digital Enterprise.
Social Media Strategy and Tactics Part 2 - Threesides
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 2 of a 2 part series that was presented by Todd Wright from threesides for the ACT Digital Enterprise Program for the Canberra Business Council.
Linkedin for Business - Tips from Threesides
Why are you on LinkedIn? Finding new business, Finding employees, Marketing / Brand Building, Business Intelligence, Networking, Time Wasting? Whatever your motivation LinkedIn can be a valuable tool to help extend your business building efforts and is well worth the time that you invest.
This presentation was originally presented for the ACT Digital Enterprise program for Canberra Business Council. See more info and get a tips sheet at www.threesides.com.au/linkedin
Email Marketing Essentials - ACT Digital Enterprise
Email marketing will make money for your business.
Building a valuable list, Segmenting it, using competitive calls to action and copy writing that sells are all skills of a smart electronic direct marketer. This presentation covers different types of hosted email systems you can use in your business, creating templates, beating SPAM filters and creating best practice email marketing that will help you sell your products and services.
For the beginners you will come away with great ideas you can start your own campaign with and for the more experienced marketers you'll discover ways to optimise and drive results from email.
Oh – and by the way – social media maybe the new and shiny digital media - but email still reigns supreme.
This presentation was originally delivered in a face to face workshop presented by Todd Wright from Threesides marketing. Todd has been managing Email marketing campaigns and strategy for over 8 years, manages 35 client email campaigns each month and has been published on Email marketing best practice in NETT magazine.
www.threeesides.com.au
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
Jonny cosmopolitan-CanberraBusinessPoint-june2012
Jonny Day from Threesides presented on his entrepreneurial endeavours with his alter ego - Jonny Cosmopolitan. This presentation was originally delivered at the Canberra business point networking night in June 2012
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
An introduction to Twitter for Training and Development organisations. Originally presented by Todd Wright @threesides to the ACT Branch of the Australian Institute of learning and development.
Overview:
> Social media usage and Connected consumers
> Australia + Twitter in 2012
> Twitter Terms
> 5 ways to enhance your learning efforts
> Making good choices
>Useful tools for Managing and evaluating
>Twitter and social media To do list
The get started Twitter to do list included:
1. Create a personal twitter account
2. Customise and personalise
3. Search for people and orgs to follow
4. Post your first tweet and break the ice
5. Find useful info to share and retweey
6. Discover topics via #tags
7. Evaluate the opportunity for your organisation and take on twitter for your business
Enabling technologies in government social media-oph-april2011
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
Threesides communities in-transition-conference-tourism-branding
Presentation and case study on what makes a good tourism brand
Online marketing for business - Threesides
Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.
Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
Innovating thinking around Tourism product development in Australia. This presentation was made as part of the Local Government Shires Association Tourism conference in Kiam 2009. Escaping current ways to consider tourism product development is required to take a more consumer experience oriented approach by local councils.
Threesides - Using Blogs in your business
Using new net technolgies in your business can help create affordable and effective marketing tools for you. Start with a blog and who knows where you\'ll end up.
Wisdom Innovation Presentation
Small Business Innovation doesn't need to be rocket science. Start with creative thinking and apply the actions in your business to see the results. Presented by Rod Hattch - Managing Director Wisdom.
Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
More from Threesides Marketing
Google AdWords Training Workshop
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
Threesides Email Marketing Essentials 2014
Email marketing essentials for business. 10 steps for awesome email marketing.
Threesides Tourism Shellharbour - Tourism Marketing Essentials
There so many ways to market your business to find and keep the customers you really want, but which ideas work best and where should you be investing your time, effort and budget. This practical training workshop for tourism operators covered more than 20 simple and effective ways you can be marketing your business and connecting with more of the right customers.
This workshop was presented by Todd Wright of Threesides Marketing for Shellharbour Tourism. Threesides are well known operators in regional tourism and destination marketing, and the digital and social marketing scene. They have worked with individual operators, tourism destinations, local councils and state tourism marketing bodies.
Threesides Social Media Human Brochure 101
Social media provides great customer connection tools that create engagement, reach and compelling content – but do you have the know how and skills to create and connect consistently and successfully? The days of using social media to PUSH your marketing and advertising messages are over. It's time to professionalise your social media tactics. Through hands on activities, sharing of simple tips and getting advice from industry experts, this session aimed to bring operators social media skills up to scratch, helped them learn how to find and tap into the streams of content and conversations and find communities that will be engaged in the 101 humans program. This session was presented on behalf of Visit Canberra and ACT Digital Enterprise.
Threesides - Human Brochure 101 - Online Reviews
Developing a structured approach to consolidating, growing and evaluating your businesses online review profile is a smart move for businesses. This session presented to the Human Brochure 101 group provided simple tips for structuring and supporting a best practice online reviews program.
B2B Social Media: Social media for Business
Social media provides great customer connection tools – but does it have relevance when your customers are other businesses?
This presentation was presented by Threesides marketing as a workshop session for the ACT Digital Enterprise Program in Canberra. It covers the opportunities for social media marketing in the Business to Business space, explore the best uses for the big platforms, case studies of other businesses and point you in the right direction to get results. This presentation is targeted specifically at businesses that market and sell direct to other businesses, not general consumer markets. This is an introductory to intermediate level session.
Threesides CollabIT - Digital Marketing Lifestages
The presentation challenges people to think about where their organisation sits on the digital marketing life stages path and then asks are the people in your organisation and your customers – all at the same maturity level?
From pre-school into primary (elementary), through to high school, university and sometimes through to the nursing home or retirement village - every organisation grows through these stages and come sometimes even revert to a different age based on their management, resources, market forces, plans or vision.
This slide deck supported a keynote talk made by Todd Wright from Threesides Marketing at the Collabit ACT November 2013 members breakfast held at the Microsoft Offices in Canberra.
Even an obscure cricketing reference to Ian Chappell made it in somehow – see if you can pick it.
Social media Strategy and Tactics Part 1 - Threesides
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 1 of a 2 part series that was presented by Todd Wright from threesides for ACT Digital Enterprise.
Social Media Strategy and Tactics Part 2 - Threesides
Social Media Strategy and Tactics - Setting your goals, defining objectives, understanding your strategy and being clear about your tactics are all important steps to creating your social media plan.
This presentation is part 2 of a 2 part series that was presented by Todd Wright from threesides for the ACT Digital Enterprise Program for the Canberra Business Council.
Linkedin for Business - Tips from Threesides
Why are you on LinkedIn? Finding new business, Finding employees, Marketing / Brand Building, Business Intelligence, Networking, Time Wasting? Whatever your motivation LinkedIn can be a valuable tool to help extend your business building efforts and is well worth the time that you invest.
This presentation was originally presented for the ACT Digital Enterprise program for Canberra Business Council. See more info and get a tips sheet at www.threesides.com.au/linkedin
Email Marketing Essentials - ACT Digital Enterprise
Email marketing will make money for your business.
Building a valuable list, Segmenting it, using competitive calls to action and copy writing that sells are all skills of a smart electronic direct marketer. This presentation covers different types of hosted email systems you can use in your business, creating templates, beating SPAM filters and creating best practice email marketing that will help you sell your products and services.
For the beginners you will come away with great ideas you can start your own campaign with and for the more experienced marketers you'll discover ways to optimise and drive results from email.
Oh – and by the way – social media maybe the new and shiny digital media - but email still reigns supreme.
This presentation was originally delivered in a face to face workshop presented by Todd Wright from Threesides marketing. Todd has been managing Email marketing campaigns and strategy for over 8 years, manages 35 client email campaigns each month and has been published on Email marketing best practice in NETT magazine.
www.threeesides.com.au
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Originally presented for Canberra BusinessPoint at the Hand Made markets Canberra, this presentation looked at the essentials of social media for small, creative industry businesses. It covered the best social media tools, ideas for using them and tips on style, tone of voice and how to manage across platforms. It also features our social media wheel of fortune, spin it up and see where you land!
Jonny cosmopolitan-CanberraBusinessPoint-june2012
Jonny Day from Threesides presented on his entrepreneurial endeavours with his alter ego - Jonny Cosmopolitan. This presentation was originally delivered at the Canberra business point networking night in June 2012
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
An introduction to Twitter for Training and Development organisations. Originally presented by Todd Wright @threesides to the ACT Branch of the Australian Institute of learning and development.
Overview:
> Social media usage and Connected consumers
> Australia + Twitter in 2012
> Twitter Terms
> 5 ways to enhance your learning efforts
> Making good choices
>Useful tools for Managing and evaluating
>Twitter and social media To do list
The get started Twitter to do list included:
1. Create a personal twitter account
2. Customise and personalise
3. Search for people and orgs to follow
4. Post your first tweet and break the ice
5. Find useful info to share and retweey
6. Discover topics via #tags
7. Evaluate the opportunity for your organisation and take on twitter for your business
Enabling technologies in government social media-oph-april2011
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
Threesides communities in-transition-conference-tourism-branding
Presentation and case study on what makes a good tourism brand
Online marketing for business - Threesides
Online marketing for business can be a hard art to master if you don't know where to start. this presentation was made at a Deloitte Canberra Business point presentation in Canberra with the aim to get business owners thinking about their own online marketing.
Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
Innovating thinking around Tourism product development in Australia. This presentation was made as part of the Local Government Shires Association Tourism conference in Kiam 2009. Escaping current ways to consider tourism product development is required to take a more consumer experience oriented approach by local councils.
Threesides - Using Blogs in your business
Using new net technolgies in your business can help create affordable and effective marketing tools for you. Start with a blog and who knows where you\'ll end up.
Wisdom Innovation Presentation
Small Business Innovation doesn't need to be rocket science. Start with creative thinking and apply the actions in your business to see the results. Presented by Rod Hattch - Managing Director Wisdom.
More from Threesides Marketing (20)
Threesides Tourism Shellharbour - Tourism Marketing Essentials
Threesides Tourism Shellharbour - Tourism Marketing Essentials
Threesides CollabIT - Digital Marketing Lifestages
Threesides CollabIT - Digital Marketing Lifestages
Social media Strategy and Tactics Part 1 - Threesides
Social media Strategy and Tactics Part 1 - Threesides
Social Media Strategy and Tactics Part 2 - Threesides
Social Media Strategy and Tactics Part 2 - Threesides
Email Marketing Essentials - ACT Digital Enterprise
Email Marketing Essentials - ACT Digital Enterprise
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Threesides | Handmade social media - Canberra BusinessPoint Presentation
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
Threesides-TwitterForTrainingAndDevelopment-AITD-july2012
Enabling technologies in government social media-oph-april2011
Enabling technologies in government social media-oph-april2011
Threesides communities in-transition-conference-tourism-branding
Threesides communities in-transition-conference-tourism-branding
Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
Presentation Turning Tourism Assets Into Products Todd Wright Kiama2009
Recently uploaded
Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business ModelsThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.How to Run Landing Page Tests On and Off Paid Social Platforms
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Recently uploaded (20)
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman