A presentation about developing a personal social media strategy and a brand social media strategy. Presented as part of the "Free Lunch Fridays" series through the Entrepreneurial Studies Program at the University of Delaware in October 2012.

1. Social Media
Free Lunch Fridays Series
Presented by Abby (Stollar) Ecker
October 5, 2012

2. Feel free to “get social” with me!
(Live tweeting encouraged.)
@abbynicole1204
www.pinterest.com/abbynicole1204
www.linkedin.com/in/abbystollar
“PR and Political Communication Commentary”
www.abbystollar.com
“Levels: A Journey through Food & Fitness”
www.levelupfood.wordpress.com

3. Our three focuses:
1.Developing a social media brand for yourself
2.Developing a social media brand for your
business
3.Resources to help manage and improve your
social media branding

4. Part 1
Developing a social
media brand for
yourself

5. Learning Social Media
- Be realistic.
- Be proactive.
- Be flexible.

6. Personal Branding “Non-negotiables”

7. Part 2
Developing a social media
brand for your business

8. Step 1: Listen.
“It’s not something that you apply once at the
beginning of an engagement. It is something we
do throughout the process ad infinitum.”
– Chuck Hemann

9. Step 2: Be strategic.
Social Media Strategic Planning
•Ask…
• Who are I communicating with?
• Why am I communicating?
•Outline…
• Audience
• Goals
• Measurable objectives
• Evaluation methods

10. Step 3: Measure.
- Social media ROI: It matters.
- Ask…
- What are you trying to accomplish?
- How can this be measured?

11. Part 3
Resources

12. Social Media Management Tools

13. Sites to share…

14. Books

15. Websites