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Omron social media strategy
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- 3. Competitive Edge • Teamcomprises alumni of Top institutes like IMT,MICA, XIC, SIMC, NMIMS • In house creative & technical team; quick turnaround for development • Own proprietary Online Reputation Management tool - WORM® • Official tie-up with FB and Partnerships with YouTube, LinkedIn and other platforms • Business relationships with India’s top influencers About Us & Our Strengths • Leading Social Media Agency with over 5 years of domain expertise • Combined experience of 80+ years across multiple verticals The way we work
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- 6. Social Media Marketing •Achieving business objectives through social media • Strong understanding of consumer insights and behavior for a better brand building strategy • Customized strategies: Be it for brands, corporate or employer/talent branding purposes • Multiple platforms: Thinking beyond Facebook! • Stringent monitoring & reporting to help track ROI • Read more here
- 7. Online Advocacy Management •Leveraging on the power of influencers to create awareness and increase credibility of brands • Reaching out to bloggers, Tweeters and community owners depending on the brand • Conceptualizing and executing activities that would engage them and tying in the brand
- 8. Online Reputation Management •Drawing insights, analyses about what people say; efficient means of customer care • USP: Technology + manual intervention • Tracking all relevant platforms using our patented proprietary tool, WORM® • Segregation in terms of tonality & criticality • Experience in handling high-volume tracking • Crisis management expertise • Read more here
- 9. Application Development • OurIn-house creative team builds special apps that are in-sync with client’s overall objective • Conceptualizing and developing creatives to suit various on-going campaigns across social networking sites like Facebook & Twitter • Mobile application and Game development are also offered to meet specific objectives of the overall Social Media plan
- 10. Social Media Consultancy •Providing social media strategies for brands that prefer to execute in-house • Consulting on creating awareness, building engagement, generating business leads and increasing online visibility • Monthly reviews on language, approach and content
- 11. Website Development • Conceptualizing •Designing • Coding • Executing • Maintaining
- 12. Workshops and SocialAdvertising Solutions • Conceptualizing, developing, running and monitoring your advertising campaign • Understanding of online behaviour patterns which helps reach your audience more efficiently • Thorough knowledge of new advertising / paid solutions on Facebook • Sessions for your team on social media, its relevance for your business • Familiarizing teams with social media, how it can be used by individuals and company • Case studies, examples and exercises
- 13. How have wehelped?
- 14. Content Management forEngagement • Splitting content into brand-specific and generic for year-round engagement Engagement via polls, apps and contests High engagement and interaction for non ‘high- draw’ categories like finance and B2B
- 15. Brands Achieving ThoughtLeadership Creating thought leadership depending on the verticals
- 16. Brands Generating Revenue Ourhospitality clients have bookings made from their FB pages Encouraging purchases through exclusive deals and store locators
- 17. Employer and TalentBranding Projecting companies as employers of choice among potential employees Helping your HR team attract talent and respond to questions
- 18. Growth for ourClients Lakme Salon saw a 4 fold increase in Fans in the past three qtrs 25,747 31,640 66,021 67,521 69,091 71,908 75,842 90,567 97,143 103,016 15,000 25,000 35,000 45,000 55,000 65,000 75,000 85,000 95,000 105,000 115,000 The Yes Bank page has also seen a phenomenal surge in its following Impressive growth in the Yardley fan base in the past six months Infosys stands at over 2.70 Lac fans in just a year and a half. Entire growth has been organic and is purely based on content delivering value. There has been no advertising or incentive -led promotions that have added to the growth
- 19. Coverage across mediasuch as NDTV, Financial Express, Business Today, aFaqs!, e4m, etc Our work acknowledged by Media Our work for our clients has been featured in Forbes Magazine
- 20. Thank you Drop-in aword Ankur Vohra – ankur@windchimes.co.in, 9718626906 You can also reach us at : http://windchimes.co.in