The marketing consultant, Chico Gimenez, will provide the following services to Veronica's Kitchen for a monthly fee: - Setup and guidance for Facebook ads and review of key competitors and social media accounts. - Development of a marketing calendar for content planning and reporting of campaign results. - Recommendations for new social media accounts and content marketing strategies. - Insights on market trends and strategies to increase competitiveness and audience growth by 200-300% in a quarter. - Review of the current industry and feedback on differentiating from main competitors.

1. Client: Veronica’s Kitchen
Marketing Consultant: Chico Gimenez
Date: January 7, 2014

2. Consultation Coverage
•Guidance & setup of Facebook Ads to increase
audience reach (Post Boosting - Page Ads)
•Key Competitors Study, Review, &
Recommendations
•Website & Social Media accounts visual design
review & recommendations
• Setup & Training of social media & email marketing
tools
• Development & Training for usage of Marketing
Calendar (Content planning & Reporting of campaign
results)
•Setup & Recommendations of new social networking
accounts - which are ideal for target audience
•Provision of content marketing strategies - hashtag
keyword recommendations & assistance in content
planning (bi-weekly)
Exclusions
•Content that will be used for
social media marketing
•Mobile marketing
•Marketing budget for ads
•Direct engagement of
audience
•Sales of products

3. Marketing Insights
Market Trends
Market Growth
Recommend strategies in online
marketing & develop a plan on
how to sustain and increase
competitiveness
Target ideal prospects/customers
& achieve an audience growth
potential of 200-300% in 1
quarter (3months)
Market
Industry Analysis
Main Competitors
Review current industry & provide
feedback on how to stand out
from competitors
Study main competitor strategies
& provide recommendations

4. Consultation Work Flow
+Marketing Strategy
Review
Increase audience
reach
Improve branding &
content
Advertise &
publish shareable
content
Develop / Improve mktg
materials in social media
& website
Implied costs as
determined by
client & approved
in Marketing
Calendar
Recommendations to
be given
Tap available
audience & run
mktg content
Create ++Call to
Action strategies
Recommendations to
be given
+Marketing strategy review would be a weekly results review to assess results of marketing campaigns.
++ Call to Action strategies are desired actions for prospect clients. Such as if you like them to respond,
sign-up, or share the information to others.