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The grid
https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
1. YouTube
2. Facebook
3. Instagram
4. Snapchat
5. Twitter
Top 5
What is facebook
• Facebook is a website which allows users, who sign-up for free
profiles, to connect with friends, work colleagues or people they
don’t know, online. It allows users to share pictures, music, videos,
and articles, as well as their own thoughts and opinions with however
many people they like.
• People with profiles list information about themselves. Whether it be what they
work at, where they are studying, ages, or other personal details, many users
post lots of information which is easily accessible to their friends and others.
On top of this, users can “like” other pages which interest them
Facebook
• 79% use Facebook as a video watching platform 2016 report from the
marketing agency Fluent
• Facebook has 44.84 million users in the UK, ince 2012, users
aged 18 – 24 have declined from 24% to 16% in 2020
2020
• Users spend an average of 23 minutes on Facebook every day
What is instagram
• At its most basic, Instagram is a social networking app which allows its
users to share pictures and videos with their friends.
• Direct messages
• Posts
• Stories
instagram
• survey by Harvard IOP – How Millennials Use Social Media (2015) –
51% of those aged 18-24 use Instagram
• 59% of internet users between the ages of 18 and 29 use Instagram
• 17% of teenagers say that
• Instagram is the most important social media platform to them
What is Snapchat
• pictures and messages are usually only available for a short time
before they become inaccessible to their recipients.
• 50% of users are under 25 years old
• 23% have not yet graduated from high school.
• 18- to 24-year-olds are 37% of Snapchat users
Snapchat
• How Millennials Use Social Media (2015) Harvard IOP, 20% of
18-24 year olds
• According to a study, the top reasons users use Snapchat
include talking to friends, sharing photos, playing around with
lenses and filters, and sharing videos
• Snapchat’s main demographic has long consisted of millennials and
Generation Z.
• The app’s popularity decreases as we move through the age groups
• 50% of users are under 25 years old
• 23% have not yet graduated from high school.
• 18- to 24-year-olds are 37% of Snapchat users
What is Twitter
• Twitter is a micro-blogging platform
• Current events and news
Twitter
• 24% of all male internet users and 21% of all female internet users are
on Twitter
• users are between the ages of 18 and 29 (37%)
What Is TikTok
• video-focused social networking service
• variety of short-form user videos, from genres like dance, comedy,
and education
• durations from 15 seconds to three minutes
TikTok
• 10-19 – 32.5%
• 60% are between the ages of 16-24.
• The video on Twitter got 2 million views (off 45 million followers). The
video on TikTok got 71 million views (off 5 million followers).
• The largest share of users (26%) in the UK is aged 18-24
The berrics.com
• 00:01:32 average time spent
• Instagram top for visual content
•
Jenkemmag.com
• Total Visits 313.06K
• Avg. Visit Duration 00:02:12
planning
• The year for 16-18
year olds will be :
• 20 years: 2024-26
• 30 years: 2034-36
• 40 years: 2044-46
• 50 years: 2054-56
• 60 years: 2064-66
• 70 years: 2074-76
• 80 years: 2084-86
• 2025- experts say the new normal will
be far more tech driven due to
coronavirus, a worsened economic
inequality- robots taking over jobs,
enhanced power of big technology
exploiting the market, multiply spread
of misinformation due to
authoritarians lies and hate speech
weaponized.
• 2035- earth may experience a mini
ice age, implants in human to
upgrade senses, HIV cure,
population to be around 8.8 billion,
death of the carbon era,
automation is the new outsourcing,
• 2045- Sweden becomes carbon
neutral, brainprints joins
fingerprints as security,
skyfarms feed densely
populated cities, world
population forecast 9.4 billion,
optimistic forecast rise in global
temp is 1.76 degrees Celsius
• 2055- global population reaching a
plateau with better education, mass
advertising, poorer nations rely on
tradition forms of media whereas
richer ones use personalised web
sites.
money
• Banks
• Jobs
• Housing
• Wealth
• Effort
• Green
• Capitalism
• Exploitation
• Greed
• Fake
• Loss
• Broke
• Work
Family and relationships
• Broken touch
• In pieces
• Love
• Unfixable
• Parents
• partners
• Friends
• Nuclear
• connection
environment
• Cold
• Worsening
• Anarcho environmentalism
• Failing
• Decaying
• Tree
• Global warming
• Ecocide
• trees
technology
• Sucks
• Robot with jobs
• The colour blue
• ai
• Too much
• Scary
• Automation
• Social media
Personal wellbeing
• Impossible to catch up on
• Meditation
• Hard
• Mental health
• Bath
• Camhs
• Hobbies
• Peace of mind
planning
• Posters

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The grid audience research

  • 3. What is facebook • Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don’t know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like. • People with profiles list information about themselves. Whether it be what they work at, where they are studying, ages, or other personal details, many users post lots of information which is easily accessible to their friends and others. On top of this, users can “like” other pages which interest them
  • 4. Facebook • 79% use Facebook as a video watching platform 2016 report from the marketing agency Fluent • Facebook has 44.84 million users in the UK, ince 2012, users aged 18 – 24 have declined from 24% to 16% in 2020 2020 • Users spend an average of 23 minutes on Facebook every day
  • 5. What is instagram • At its most basic, Instagram is a social networking app which allows its users to share pictures and videos with their friends. • Direct messages • Posts • Stories
  • 6. instagram • survey by Harvard IOP – How Millennials Use Social Media (2015) – 51% of those aged 18-24 use Instagram • 59% of internet users between the ages of 18 and 29 use Instagram • 17% of teenagers say that • Instagram is the most important social media platform to them
  • 7. What is Snapchat • pictures and messages are usually only available for a short time before they become inaccessible to their recipients. • 50% of users are under 25 years old • 23% have not yet graduated from high school. • 18- to 24-year-olds are 37% of Snapchat users
  • 8. Snapchat • How Millennials Use Social Media (2015) Harvard IOP, 20% of 18-24 year olds • According to a study, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos • Snapchat’s main demographic has long consisted of millennials and Generation Z. • The app’s popularity decreases as we move through the age groups • 50% of users are under 25 years old • 23% have not yet graduated from high school. • 18- to 24-year-olds are 37% of Snapchat users
  • 9. What is Twitter • Twitter is a micro-blogging platform • Current events and news
  • 10. Twitter • 24% of all male internet users and 21% of all female internet users are on Twitter • users are between the ages of 18 and 29 (37%)
  • 11. What Is TikTok • video-focused social networking service • variety of short-form user videos, from genres like dance, comedy, and education • durations from 15 seconds to three minutes
  • 12. TikTok • 10-19 – 32.5% • 60% are between the ages of 16-24. • The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). • The largest share of users (26%) in the UK is aged 18-24
  • 13. The berrics.com • 00:01:32 average time spent • Instagram top for visual content •
  • 14. Jenkemmag.com • Total Visits 313.06K • Avg. Visit Duration 00:02:12
  • 15. planning • The year for 16-18 year olds will be : • 20 years: 2024-26 • 30 years: 2034-36 • 40 years: 2044-46 • 50 years: 2054-56 • 60 years: 2064-66 • 70 years: 2074-76 • 80 years: 2084-86 • 2025- experts say the new normal will be far more tech driven due to coronavirus, a worsened economic inequality- robots taking over jobs, enhanced power of big technology exploiting the market, multiply spread of misinformation due to authoritarians lies and hate speech weaponized. • 2035- earth may experience a mini ice age, implants in human to upgrade senses, HIV cure, population to be around 8.8 billion, death of the carbon era, automation is the new outsourcing, • 2045- Sweden becomes carbon neutral, brainprints joins fingerprints as security, skyfarms feed densely populated cities, world population forecast 9.4 billion, optimistic forecast rise in global temp is 1.76 degrees Celsius • 2055- global population reaching a plateau with better education, mass advertising, poorer nations rely on tradition forms of media whereas richer ones use personalised web sites.
  • 16.
  • 17. money • Banks • Jobs • Housing • Wealth • Effort • Green • Capitalism • Exploitation • Greed • Fake • Loss • Broke • Work
  • 18. Family and relationships • Broken touch • In pieces • Love • Unfixable • Parents • partners • Friends • Nuclear • connection
  • 19. environment • Cold • Worsening • Anarcho environmentalism • Failing • Decaying • Tree • Global warming • Ecocide • trees
  • 20. technology • Sucks • Robot with jobs • The colour blue • ai • Too much • Scary • Automation • Social media
  • 21. Personal wellbeing • Impossible to catch up on • Meditation • Hard • Mental health • Bath • Camhs • Hobbies • Peace of mind