International social media report 6 13

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PROPRIETARY AND CONFIDENTIAL.COPYRIGHT ©2012 INTERNATIONAL DATA GROUP. ALL RIGHTS RESERVED.
00.00.00
Share of Conversation
and Listening Report
Created by IGS
May 15, 2013

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Table of Contents
1. Global Overview
2. Facebook
3. Global Trends
4. Global Differences
5. Appendix

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THINK

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Global Overview:
Social Media
Source: We Are Social

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Global Overview
Source: comSCORE

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Source: World Economic Forum
Global Overview: Top Social Networks

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Country #1 #2 #3 #4 #5
US
UK
Germany
China
Japan
Brazil
Russia VKontakte Odnoklassniki
Spain
India
S. Korea
Naver.com Café CyWorld
Global Overview: Top Social Networks
Source: eBiz/MBA
Source: Social Games Observ

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Global Overview:
Social Network Statistics

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THINK

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Facebook
Globally, Facebook is the leading Social Network
Source: ZDNet

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Facebook
Statistics
• Facebook ranks 1st among all worldwide websites according to Alexa
• 3 in 4 minutes spent on Social Networking Site are spent on Facebook
• 1 in 7 minutes online spent on Facebook
• Facebook enjoyed a 35% increase in the number of active users in the first
quarter of 2013
Top 15 Facebook
Countries (by # of users)
1. US
2. Brazil
3. India
4. Indonesia
5. Mexico
6. U.K.
7. Turkey
8. Philippines
9. France
10. Germany
11. Italy
12. Argentina
13. Canada
14. Spain
15. Colombia
Source: Techloy

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Source: comSCORE

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THINK

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Microblogging:
According to ComScore, Microblogging:
• “has emerged as a disruptive new force in social networking”
• allows users to post short-form content updates.
3 of the Top 5 Fastest Growing Global Social Networks = Microblogging sites.

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Microblogging
Twitter is the top Microblogging platform, but Tumblr and Weibo are also on the
rise:
Source: comSCORE

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Source: comSCORE
Globalization
Top US-based social networks are no longer limited to the US or English-
speaking countries.
• LinkedIn has over 200 million users in over 200 countries
Conversely, local social networks are becoming more global and attracting
members from outside their regions.
• VKontakte is now the 19th most popular website in the world and most popular site in
Ukraine and Belarus source: Alexa

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Video Content is King
Source: comSCORE
97% of Vevo’s videos viewed on
Vevo’s YouTube Channel!
Google sites:
397.1 minutes
per viewer
Other 9 sites
combined:
415.2 minutes
per viewer

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Niche Social Networks
Pinterest & Instagram are now among the Top 20 social networks in
North America, the UK, and Singapore.
Other niche social networks with growth include:
• Reddit (Australia)
• Google+ (Brazil)
• SkillWho.com (North America)
• FanPop.com (UK)
More niche networks will appear in next 12 months:
• Focus on deeper functionality
• Greater Engagement
Social Market Share Growth
Region
North America 5,124% 17,319%
UK 1,489% 2,028%
Australia 798% 362%
New Zealand 643% 843%
Asia 2,373%
(Hong Kong)
8,121%
(Singapore)
Source: Search Engine Watch
Source: Search Engine Watch
Source: comSCORE

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THINK

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Global Differences: Engagement
33% of world’s social networkers are in Asia
• An average of 2.9 hours per person is spent social networking
10% of world’s social networkers are in Latin America
• An average of 7.6 hours per person in Latin America is spent social networking
5 of the most engaged markets are in Latin America:
• Argentina
• Chile
• Columbia
• Peru
• Venezuela
Source: comSCORE
Share of Time Spent on Social Networking

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Global Differences: Consumer Use
Users from Brazil, Mexico, India, China create more social content than
users from Western Europe, US, and Canada.
• Over 75% of social media users in metropolitan cities in China and India
post new content at least once a month.
• In the US only 40% of users post new content. Source: Oracle Invovler
Source: NTWK Marketing

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Global Differences: Business Use
Companies in China, India, & Brazil use more social media
• In Germany, approximately 40% of companies use social media for customer
acquisition (Source: ZDNet).
• In the UK, 27% of SMEs use social media to increase brand awareness.
(Source: HISCOX).
• Russia companies lag behind US and Chinese companies in use of laptops and
mobile devices. Generally look to US social business platforms (Jive or MS
SharePoint) (Source: ZDNet).
Source: Oracle Invovler
% of Companies Using Social Media

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THINK

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World Overview
Social Media

25
World Overview
Social Media

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