Social Media ROI: Measure What Matters
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Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation. Dare to Connect Them!
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Social Media ROI: Measure What Matters
- 1. SOCIAL MEDIA ROI MEASURE WHAT MATTERS Paul Prewitt @paulprewitt #sm4edu
- 2. DO YOU HAVE: FB PAGE? TWITTER PAGE? SOCIAL MEDIA TEAM?
- 3. SO WHAT?
- 4. DEJA VU Other schools Let’s go Who has to Let’s put PSAs have a FB Page Social too! “approve” this? on YouTube! IS THIS WORKING?
- 5. THE LONG STORY / SHORT ENGAGEMENT
- 11. WHY? SOCIAL MEDIA IS NOT FREE ENGAGEMENT = TIME = MONEY = INVESTMENT
- 12. RETURN ON INVESTMENT ROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT the formula IF YOUR EQUATION SHOWS A COST IN DOLLARS AND A GAIN AS FACEBOOK LIKES... YOU ARE IN TROUBLE!
- 13. INVESTMENT - RETURN RELATIONSHIP THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE. $$$$ $$$$ NON FINANCIAL INVESTMENT ACTION REACTION FINANCIAL IMPACT IMPACT THE MAGIC WORD IS: CORRELATION
- 15. SOCIAL MEDIA ROI MORE THAN % GROWTH
- 16. IDENTIFY PROSPECTS IMPROVE PROFILES
- 19. SOCIAL INTERACTIONS A PART OF YOUR STORY!
- 20. SOCIAL MEDIA ROI DRIVES SUPPORTERS