Social media is not free and requires investments of time, staffing, and marketing costs to see a return. For hotels, in addition to direct bookings, effective social media metrics to track include the number of active followers and engagement, website visitors and page views, mentions and sentiment of reviews, and growth in transactions and repeat customers. With limited resources, hotels should carefully plan their social media strategy, start with free platforms to build their community, offer incentives like coupons, and monitor activities to improve return on investment over time. Social media also plays an important role in customer service by engaging customers, building trust and loyalty through listening and responding to customer needs and feedback.
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
Create a winning social media strategy for your small hotelSTAAH
Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.
Enjoy our Facebook Ad Creation Worksheet, your new go-to guide for creating ads that truly engage and convert your audience.
While it takes a little more help from the experts to create truly data-integrated, sophisticated ad campaigns, we think this sheet is a great starting point. Give it a shot, and if you want to step your game up even more, feel free to contact us to speak with someone from our team.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Presentation digital marketing - MITSINFOTECH.COMMITS INFOTECH
MITS INFOTECH is a diversified firm located in Vadodara, India. This IT development enterprise has been offering wide range of IT solutions since 2006. Our company works towards offering innovative services that guarantees profitability.
The work we produce helps our clients interact and transact with their customers in new and exciting ways. The Company quickly grew to where it is today, with a busy team.
Over the last 8 years, working with clients of all sizes and sectors, MITS Infotech has become renowned for creating beautiful, engaging user experiences.
ORM, ReviewPro and EbuzzConnect Comparison.
The relationship of ORM and social media and how would you use ORM in your hotel website, in your social publishing? Maximize UGC?
Presented at the World Shoe Show in Las Vegas, this presentation helped designers and new companies (and some more established companies) put together a social media campaign. Geared to beginner-intermediate levels.
Lecture for the Fundamentals of Advertising course for the Advertising Agencies Association of Myanmar. Complete with case studies on integrated activation campaigns, and samples of ad models.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
5 ways to get to know your audience better RosieWillan1
When it comes to developing your marketing strategy, this is THE question you need to be asking (and one of the questions our team are asked the most). Here are our top tips...
Create a winning social media strategy for your small hotelSTAAH
Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.
Enjoy our Facebook Ad Creation Worksheet, your new go-to guide for creating ads that truly engage and convert your audience.
While it takes a little more help from the experts to create truly data-integrated, sophisticated ad campaigns, we think this sheet is a great starting point. Give it a shot, and if you want to step your game up even more, feel free to contact us to speak with someone from our team.
Many small businesses struggle with filling their events and marketing correctly. Here are some tips provided by Laura Huddle, Head of Marketing (Australia) at Eventbrite. This presentation was shared at Hub Australia's Small Teams, Big Dreams event on May 1. http://snip.ly/o20a
Presentation digital marketing - MITSINFOTECH.COMMITS INFOTECH
MITS INFOTECH is a diversified firm located in Vadodara, India. This IT development enterprise has been offering wide range of IT solutions since 2006. Our company works towards offering innovative services that guarantees profitability.
The work we produce helps our clients interact and transact with their customers in new and exciting ways. The Company quickly grew to where it is today, with a busy team.
Over the last 8 years, working with clients of all sizes and sectors, MITS Infotech has become renowned for creating beautiful, engaging user experiences.
ORM, ReviewPro and EbuzzConnect Comparison.
The relationship of ORM and social media and how would you use ORM in your hotel website, in your social publishing? Maximize UGC?
Presented at the World Shoe Show in Las Vegas, this presentation helped designers and new companies (and some more established companies) put together a social media campaign. Geared to beginner-intermediate levels.
Lecture for the Fundamentals of Advertising course for the Advertising Agencies Association of Myanmar. Complete with case studies on integrated activation campaigns, and samples of ad models.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
5 ways to get to know your audience better RosieWillan1
When it comes to developing your marketing strategy, this is THE question you need to be asking (and one of the questions our team are asked the most). Here are our top tips...
Pastor Tye Riter looks at current events and their relation to End Times Bible prophecy. 7 Signs Jesus is coming back soon. (This presentation was given at the New Year's Eve Party at Calvary West Boca). Audio podcast available at www.calvarywestboca.org/sermons/
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
This ppt. is about advising clients on social media marketing, the advantages, what to do (and not to do!), as well as some simple strategies for efficient presence.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Olivier Blanchard's presentation from the Advanced Social Media Bootcamp at the Social Media Integration Conference in Atlanta, GA on October 22, 2010.
welingkar final year presentation
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We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
1. Social Media ROI Social Media isdead. Long live Social Media ROI. Agnès Lerévérend & Lauriane Laurent
2. Exercice 1. What is meant by 'Social Media is not free'? 2. In addition to rooms bookings, what measurements would be effective for hotels? 3. How should a hotel, with limited resources, decide what SM efforts to make? 4. What role does SM play in offering customer services?
3. 1. What is meant by 'Social Media is not free'? « Everythingyou put into a social media program has a costattached to it. » Time (build a SM plan) Staff (time + knowledge) Marketing costs (design elements, content, influencers’ incentives , offers, fees to update your SM accounts, ads placement) => ROI is a business metric: the return must beequal or superior to the investment… and in the same unit (if youinvest money, you have to gain money or you are in trouble!
4. 2. In addition to rooms bookings, what measurements would be effective for hotels? (Active) followers: engaged, share photos/ comments/ feedbacks/ videos and link to theirfriends Visitors: survey, marketreasearch (segmentation) Page views Reputation: volume of mentions (positive and negative mentions), INK Transactional data (sales growth and transactingcustomers)
5. 3. How should a hotel, with limited resources, decide what SM efforts to make? Plan carefullyyour Social Marketing Plan = target audience + type of communication (ex: local events) + tools (both online and people) Choose the least costly media first= use first the free SM and buildyourcommunitybeforelaunchingcostly marketing campaigns Improve and completeyour pages on SM adding coupons, offers, loyalty programs Use ourinfluencers to expandour efforts Monitor carefully the activities on your SM to know whenyou are ready for the nextstep or whatyoushouldameliorate to improveyourROI
6. 4. What role does SM play in offering customer services? Engage Trust Loyalty Listen and answertheirneeds by betterunderstandingtheirneeds and preferences Improveyour services (a greattool to accompanyyourcustomersfrom the advicesbeforepurchasing to the after-sale service, offeringadditionaltips to improve the productspeformance or the service (Digital) differenciationwith the competitors