1. A PRIMER ON DIGITAL MARKETING AN ATTEMPT TO SIMPLIFY THE JARGONS REALLY!

2. But how difficult is it really? Digital marketing often sounds alien to the layman with all its jargons.

3. To start off with - the first factor that works in digital marketing is your YOUR 'INTENT'

4. WHAT DO YOU NEED YOUR MARKETING EFFORTS TO REAP? 1. MORE SALES? 2. RECOGNITION OF YOUR BRAND? 3. POSITIVE ENGAGEMENT? 4. BETTER RECOMMENDATION? 5. BETTER FEEDBACK ABOUT YOU?

5. Then list down the audience segments you want to tap. Who do you want to talk to?

6. AND THEN ADD ON... 1. The benefits that you want to reap 2. The possible numbers you want to drive 3. The long term impact you want to create 4. The number of engagements that you want to create

7. Create some real metrics that you want to take away from your marketing plan. Like 4000 leads generated from X location from Y audience type.

8. Now select your channels and mediums.

9. SEO, SMM, social media pages, online adverts, video adverts, Vlogs and blogs, apps and games, online PR, Native Advertising, Mobile

10. Now mix and match your channels to identify optimum use For example: If you want leads for a bike, mix Rich media ads with SMM.

11. Now analyze what you are doing at every stage Regular analysis of your spends and results will tell you where to tweak.

12. Just Remember Your paid media should always be less than your earned media.

13. Keep Calm