1. The document discusses and compares two location-based mobile marketing campaigns - one by Wynn Hotel & Casino Las Vegas using Foursquare, and one by Westfield ValleyFair using Facebook Places. 2. The Wynn campaign aims to provide a more luxurious experience for Foursquare users by offering complimentary champagne. The Westfield campaign offers discounts to Facebook Places users. 3. Results will be measured using Foursquare's analytics dashboard for the Wynn campaign, and Facebook analytics tools like Facebook Google Analytics and Klout for the Westfield campaign.