This document discusses location-based marketing and provides advice for how to successfully utilize it. Location-based marketing targets people in a certain area using their location data. The author recommends tracking where people have been to predict where they may shop next, rather than simply sending ads to people nearby. Some tips include using tools like Foursquare and Geotoko, hiring a firm specialized in location-based marketing, and joining the Location-Based Marketing Association to learn from other professionals in the field. Location-based marketing is an emerging area with potential for growth.

1. By Trevor Jackins

2. So who am I?

3. Currently a junior at Nevada
 Marketing Major / Journalism Minor

4. Work Experience
 Account Coordinator – Inkblot
 Ad Set Association – Kohl’s

5. Inkblot
 Inkblot is a part of ASUN that is
responsible for providing students,
clubs, and orgs the necessary tools to
promote themselves, their events, or
their clubs on campus

6. I’m responsible for
communicating with the clients
and managing their work orders

7. So why location-based
marketing?

8. Location-based
marketing is a
relatively untapped
field of marketing.
There is a lot of
potential to make
money is this field

9. But what is location-based
marketing?
 Location-based marketing is a form of
marketing that is specifically targeting a
group of people in a certain area.

10. There are many reasons
why location-based
marketing has a lot of
potential.

11. 1: The Internet is spreading and
becoming more accessible

12. 2: Mobile phone in
developed countries is high

13. 3. Location-based services and
tracking are becoming
increasingly popular

14. So take advantage of location-
based marketing!

15. So how do you successfully
use location-based
marketing?

16. Bottom line, you want to find
and target people that are
or have been nearby, or
who you expect might come
to your business

17. Some Do’s and Don’t’s

18. Don’t: send mobile ads to
people just because they are
near your business
 This is the most common misconception
with location-based marketing. This
strategy quite simply does not work

19. When people travel to a
certain area, usually it is
because they are on a
specific mission. So unless
your ad is offering an
unbelievable deal, it will be
ineffective.

20. Do: track where people have
been
 At this point, you may be asking what is
the point of location-based services if
you don’t want to send ads in your area.

21. Because you can still discover
their preferences!

22. Sense Networks has learned
that by tracking where people
like to shop, you can predict
where they would most likely
shop at next. Which means you
can send ads to people who are
most likely to respond.

23. So how can you start
location-based marketing?

24. Hire a firm that specializes in it.
 Sense Networks is one firm that
specializes in marketing through
location-based services. They will help
your marketing campaign be as effective
as possible

25. Other tools you can use
include:
 Foursquare
 Geotoko

26. But again, this field is still pretty
untapped. There is lots of
money up for grabs for
companies that can figure out
how to successfully utilize
location-based marketing

27. Where can you look for help
 If location-based marketing interests
you, then be sure to check out the
LBMA!

28. The Location-Based Marketing
Association is a group of
professionals dedicated to
increasing everyone’s
knowledge on location-based
marketing.

29. Members can get
 Access to events and meeting
 Access to all research sponsored by the
LBMA
 Access to member directory
 Access to the blog and podcast, which
members can also contribute to

30. Again, why should you do this?
 Location-based marketing is simply
marketing done smarter. You are
targeting people based on the
knowledge of where they’ve been and
where you can predict they will be going.

31. The End