This document outlines a strategic digital marketing activation process in three stages: 1) Carefully considering the audience's needs and media habits to develop a digital identity for the brand. 2) Leveraging the brand's assets to connect with stakeholders in a more meaningful way and developing a strategy to address business objectives like awareness, retention, and conversion. 3) Uncovering the optimal customer education path and content strategy to develop brand marketing opportunities across channels like search, social, and the brand website.

1. Stage Two: Strategic Digital
Marketing Activation

2. Proactively evolving marketing efforts toward
stated audience concerns, you can
strategically & proactively influence them.

3. To enable you to adapt to the new media landscape,
we carefully consider your audience.
Customer
Needs
Customer
Media
Habits
Digital Brand Approach

4. We develop your Digital Identity
..by combining listening outputs with deep
research and analysis of brand objectives.
Social Listening Insights
Competitive Audit
Stakeholder Interviews
Brand Analysis
Digital
Identity

5. Shifting to a deeper stakeholder orientation:
“____ delivers a quality experience Easily Mimicked
at a fair price”
“____ is the right brand for me because
they reflect who I am”
Unique and personal
Current
Orientation:
to
Future
Orientation:
This approach leverages your brand’s assets to
connect with stakeholders in a more meaningful way.

6. With this new differentiating identity, we develop a
strategy that addresses specific business objectives.
Digital
Identity
Awareness Retention Conversion
Content Strategy
Digital Programs

7. We uncover the path, develop the content, &
build the brand assets that meet audience needs.
Customer Education Path:
Brand Marketing Opportunities:
Join
Groups
Content
Ranking
Search
Results
Problem
Product
Service
Search
Social
Inquiry
Content
Posted /
Shared
Inquiry
Problem
Service
Brand Site:
• Relevant Content
• Landing Pages
• Assets
Search
Results
Content
Ranking
Display Ad
Sponsored
Content
Content
Posted /
Shared
SMO
Join
Groups
Forum Answers
Social Ads
SEO &
SEM
Product

8. will take this precise marketing strategy
and apply it expertly through program execution.
Content Strategy
Digital Programs
๏ Describes how content will support each business
objective
๏ Identifies content themes for each channel (e.g., website
vs. social media site)
๏ Identifies content to be developed for each channel
๏ Lead creative brainstorming sessions to create
marketing ideas that align with content strategy
๏ Develop ideas into full programs across multiple
channels
๏ Develop creative executions to support programs
๏ Project manage and execute programs

9. Thank you for listening.
Contact us:
brent@100mph.us