SlideShare a Scribd company logo
SENSE By Avvio At the Think Tank 2011. By LEREVEREND Agnès MBA 2A
Sense by avvio: ,[object Object]
Its main goal is to increase the conversions of the hotel’swebsite by makingthiswebsite more effective.
It is a new and a revolutionarytechnologythatpermits to personalize the hotel web pages of its clients (for eachvisitor, each services…) => It uses the best internet tools and technologyavailable for the hospitality.=> A greatrelationshipbetween online marketing and design expertise !
Sense by avvio: the principle ,[object Object]
If we take the Carton House Hotel as example, we can observe that we can have different landing page according to which key words we put on the search engine:
 1st example : with “Carton House Hotel” in Google
 2d example: with “Carton House Golf” in Google
 3d example : with “Carton House Spa” in Google=> Let’s go see the results !
With the key words  : “Carton House Hotel”
With the key words  : “Carton House Golf”

More Related Content

What's hot

How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
Ignite Hospitality Marketing
 
Google for Hotels & Tour Operators
Google for Hotels & Tour OperatorsGoogle for Hotels & Tour Operators
Google for Hotels & Tour Operators
Dante St James
 
New Google Adsense Approval Tricks 2015
New Google Adsense Approval Tricks 2015New Google Adsense Approval Tricks 2015
New Google Adsense Approval Tricks 2015
Md Aminur Rahman
 
Google Adsense - Malaysia
Google Adsense - MalaysiaGoogle Adsense - Malaysia
Google Adsense - Malaysia
Izati Ngaliman
 
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"
Lander Tuesday Tutorial:  " How to Create High-Converting Landing Pages"Lander Tuesday Tutorial:  " How to Create High-Converting Landing Pages"
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"
Lander Inc
 
[Webinar] How to Create the Perfect Landing Page for Your Offer
[Webinar] How to Create the Perfect Landing Page for Your Offer[Webinar] How to Create the Perfect Landing Page for Your Offer
[Webinar] How to Create the Perfect Landing Page for Your Offer
Lander Inc
 
MeralDesignhaus
MeralDesignhausMeralDesignhaus
MeralDesignhaus
AlBukhari2
 
What you have to do for Put Your hotel to sell online
What you have to do for Put Your hotel to sell online What you have to do for Put Your hotel to sell online
What you have to do for Put Your hotel to sell online
Vann Angkeakanhavy - Carol
 
Google Adsense Business Model
Google Adsense Business ModelGoogle Adsense Business Model
Google Adsense Business Model
vishal thakkar
 
How to sell website optimization services to inbound clients
How to sell website optimization services to inbound clientsHow to sell website optimization services to inbound clients
How to sell website optimization services to inbound clients
breakoutrevenue
 
Google Adsense Tips - What, How, Who, Why, When And Where!
Google Adsense Tips - What, How, Who, Why, When And Where!Google Adsense Tips - What, How, Who, Why, When And Where!
Google Adsense Tips - What, How, Who, Why, When And Where!
ywingteam
 
Traffic Lead Generation - Why Pay
Traffic Lead Generation - Why PayTraffic Lead Generation - Why Pay
Traffic Lead Generation - Why Pay
arishem
 
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
HotelMarketingNews
 
The Why & How of Selling Landing Pages for Digital Agencies
The Why & How of Selling Landing Pages for Digital AgenciesThe Why & How of Selling Landing Pages for Digital Agencies
The Why & How of Selling Landing Pages for Digital Agencies
Unbounce
 
jpgdesigns
jpgdesignsjpgdesigns
jpgdesigns
A Jaya Prakash
 
Conversion optimization - Turn your visitors into customers
Conversion optimization - Turn your visitors into customers Conversion optimization - Turn your visitors into customers
Conversion optimization - Turn your visitors into customers
BlazeDream Technologies Pvt Ltd
 
Benefits of Pay Per Click Advertising
Benefits of Pay Per Click AdvertisingBenefits of Pay Per Click Advertising
Benefits of Pay Per Click Advertising
AXAT Technologies
 
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarFastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Ken Jones
 
Mastering the Hotel Marketing Ecosystem at the Property Level
Mastering the Hotel Marketing Ecosystem at the Property LevelMastering the Hotel Marketing Ecosystem at the Property Level
Mastering the Hotel Marketing Ecosystem at the Property Level
eCornell
 
ReviewPro & WIHP Hotel Roadshow Part 1: Social Media
ReviewPro & WIHP Hotel Roadshow Part 1: Social MediaReviewPro & WIHP Hotel Roadshow Part 1: Social Media
ReviewPro & WIHP Hotel Roadshow Part 1: Social Media
ReviewPro
 

What's hot (20)

How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
How to Make Digital Marketing Work for Hospitality | Boutique Bar Show 2015
 
Google for Hotels & Tour Operators
Google for Hotels & Tour OperatorsGoogle for Hotels & Tour Operators
Google for Hotels & Tour Operators
 
New Google Adsense Approval Tricks 2015
New Google Adsense Approval Tricks 2015New Google Adsense Approval Tricks 2015
New Google Adsense Approval Tricks 2015
 
Google Adsense - Malaysia
Google Adsense - MalaysiaGoogle Adsense - Malaysia
Google Adsense - Malaysia
 
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"
Lander Tuesday Tutorial:  " How to Create High-Converting Landing Pages"Lander Tuesday Tutorial:  " How to Create High-Converting Landing Pages"
Lander Tuesday Tutorial: " How to Create High-Converting Landing Pages"
 
[Webinar] How to Create the Perfect Landing Page for Your Offer
[Webinar] How to Create the Perfect Landing Page for Your Offer[Webinar] How to Create the Perfect Landing Page for Your Offer
[Webinar] How to Create the Perfect Landing Page for Your Offer
 
MeralDesignhaus
MeralDesignhausMeralDesignhaus
MeralDesignhaus
 
What you have to do for Put Your hotel to sell online
What you have to do for Put Your hotel to sell online What you have to do for Put Your hotel to sell online
What you have to do for Put Your hotel to sell online
 
Google Adsense Business Model
Google Adsense Business ModelGoogle Adsense Business Model
Google Adsense Business Model
 
How to sell website optimization services to inbound clients
How to sell website optimization services to inbound clientsHow to sell website optimization services to inbound clients
How to sell website optimization services to inbound clients
 
Google Adsense Tips - What, How, Who, Why, When And Where!
Google Adsense Tips - What, How, Who, Why, When And Where!Google Adsense Tips - What, How, Who, Why, When And Where!
Google Adsense Tips - What, How, Who, Why, When And Where!
 
Traffic Lead Generation - Why Pay
Traffic Lead Generation - Why PayTraffic Lead Generation - Why Pay
Traffic Lead Generation - Why Pay
 
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
Hotel Marketing Benchmark #10 - Virtual reality, Chatbots, AI, hotel industry...
 
The Why & How of Selling Landing Pages for Digital Agencies
The Why & How of Selling Landing Pages for Digital AgenciesThe Why & How of Selling Landing Pages for Digital Agencies
The Why & How of Selling Landing Pages for Digital Agencies
 
jpgdesigns
jpgdesignsjpgdesigns
jpgdesigns
 
Conversion optimization - Turn your visitors into customers
Conversion optimization - Turn your visitors into customers Conversion optimization - Turn your visitors into customers
Conversion optimization - Turn your visitors into customers
 
Benefits of Pay Per Click Advertising
Benefits of Pay Per Click AdvertisingBenefits of Pay Per Click Advertising
Benefits of Pay Per Click Advertising
 
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarFastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
Fastrack Group - Hotel Marketing Must Do's 2013-14 Webinar
 
Mastering the Hotel Marketing Ecosystem at the Property Level
Mastering the Hotel Marketing Ecosystem at the Property LevelMastering the Hotel Marketing Ecosystem at the Property Level
Mastering the Hotel Marketing Ecosystem at the Property Level
 
ReviewPro & WIHP Hotel Roadshow Part 1: Social Media
ReviewPro & WIHP Hotel Roadshow Part 1: Social MediaReviewPro & WIHP Hotel Roadshow Part 1: Social Media
ReviewPro & WIHP Hotel Roadshow Part 1: Social Media
 

Viewers also liked

Mobile marketing
Mobile marketingMobile marketing
Mobile marketingnenesse87
 
The hotel les jardins du marais
The hotel les jardins du  maraisThe hotel les jardins du  marais
The hotel les jardins du maraisnenesse87
 
The hotel les jardins du marais
The hotel les jardins du maraisThe hotel les jardins du marais
The hotel les jardins du maraisnenesse87
 
How to save_000s_in_tax
How to save_000s_in_taxHow to save_000s_in_tax
How to save_000s_in_tax
Jireh Financial
 
Protect your loved_ones
Protect your loved_onesProtect your loved_ones
Protect your loved_ones
Jireh Financial
 
Our action plan
Our action planOur action plan
Our action plannenesse87
 
Digital marketing 6 04 2011
Digital marketing 6 04 2011Digital marketing 6 04 2011
Digital marketing 6 04 2011nenesse87
 
Class exercise
Class exerciseClass exercise
Class exercisenenesse87
 

Viewers also liked (8)

Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
The hotel les jardins du marais
The hotel les jardins du  maraisThe hotel les jardins du  marais
The hotel les jardins du marais
 
The hotel les jardins du marais
The hotel les jardins du maraisThe hotel les jardins du marais
The hotel les jardins du marais
 
How to save_000s_in_tax
How to save_000s_in_taxHow to save_000s_in_tax
How to save_000s_in_tax
 
Protect your loved_ones
Protect your loved_onesProtect your loved_ones
Protect your loved_ones
 
Our action plan
Our action planOur action plan
Our action plan
 
Digital marketing 6 04 2011
Digital marketing 6 04 2011Digital marketing 6 04 2011
Digital marketing 6 04 2011
 
Class exercise
Class exerciseClass exercise
Class exercise
 

Similar to Think Tank 2011 Review

360º Degree View Deloitte - Miguel Guedes de Sousa
360º Degree View Deloitte - Miguel Guedes de Sousa360º Degree View Deloitte - Miguel Guedes de Sousa
360º Degree View Deloitte - Miguel Guedes de SousaMiguel Guedes de Sousa
 
Google Hotel Finder_Jindal RHM
Google Hotel Finder_Jindal RHMGoogle Hotel Finder_Jindal RHM
Google Hotel Finder_Jindal RHM
Rakesh Panchal
 
25 ways for a hotel to increase occupancy
25 ways for a hotel to increase occupancy 25 ways for a hotel to increase occupancy
25 ways for a hotel to increase occupancy
Joshua Miranda
 
Revfine-Marketing Strategies.pdf
Revfine-Marketing Strategies.pdfRevfine-Marketing Strategies.pdf
Revfine-Marketing Strategies.pdf
BhishanPalSingh
 
18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel
Net Affinity
 
18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel
Net Affinity
 
HotelToWeb
HotelToWebHotelToWeb
HotelToWeb
didemc
 
eZeeLINK Deal Zone POD - ROI
eZeeLINK Deal Zone POD - ROIeZeeLINK Deal Zone POD - ROI
eZeeLINK Deal Zone POD - ROIeZeeLINK
 
Save and Gain Deal - Presentaion
Save and Gain Deal - PresentaionSave and Gain Deal - Presentaion
Save and Gain Deal - PresentaioneZeeLINK
 
Hotel Data and Analytics News - May 2016
Hotel Data and Analytics News - May 2016Hotel Data and Analytics News - May 2016
Hotel Data and Analytics News - May 2016
SnapShot Travel
 
AroundU - Application Imagined
AroundU - Application ImaginedAroundU - Application Imagined
AroundU - Application Imagined
Aliaouta
 
Manchester web design
Manchester web designManchester web design
Manchester web design
manchester0102
 

Similar to Think Tank 2011 Review (20)

Think tank ddih
Think tank ddihThink tank ddih
Think tank ddih
 
360º Degree View Deloitte - Miguel Guedes de Sousa
360º Degree View Deloitte - Miguel Guedes de Sousa360º Degree View Deloitte - Miguel Guedes de Sousa
360º Degree View Deloitte - Miguel Guedes de Sousa
 
Think tank
Think tankThink tank
Think tank
 
Google Hotel Finder_Jindal RHM
Google Hotel Finder_Jindal RHMGoogle Hotel Finder_Jindal RHM
Google Hotel Finder_Jindal RHM
 
25 ways for a hotel to increase occupancy
25 ways for a hotel to increase occupancy 25 ways for a hotel to increase occupancy
25 ways for a hotel to increase occupancy
 
Revfine-Marketing Strategies.pdf
Revfine-Marketing Strategies.pdfRevfine-Marketing Strategies.pdf
Revfine-Marketing Strategies.pdf
 
18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel
 
18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel18 Ways to Fill Your Hotel
18 Ways to Fill Your Hotel
 
Web Connection
Web ConnectionWeb Connection
Web Connection
 
HotelToWeb
HotelToWebHotelToWeb
HotelToWeb
 
Dynamic deal-zone-pod-for-hotel
Dynamic deal-zone-pod-for-hotelDynamic deal-zone-pod-for-hotel
Dynamic deal-zone-pod-for-hotel
 
eZeeLINK Deal Zone POD - ROI
eZeeLINK Deal Zone POD - ROIeZeeLINK Deal Zone POD - ROI
eZeeLINK Deal Zone POD - ROI
 
Save and Gain Deal - Presentaion
Save and Gain Deal - PresentaionSave and Gain Deal - Presentaion
Save and Gain Deal - Presentaion
 
Save and Gain Deal
Save and Gain DealSave and Gain Deal
Save and Gain Deal
 
Hotel Data and Analytics News - May 2016
Hotel Data and Analytics News - May 2016Hotel Data and Analytics News - May 2016
Hotel Data and Analytics News - May 2016
 
Softechvalley offerings for hospitality industry
Softechvalley offerings for hospitality industrySoftechvalley offerings for hospitality industry
Softechvalley offerings for hospitality industry
 
AroundU - Application Imagined
AroundU - Application ImaginedAroundU - Application Imagined
AroundU - Application Imagined
 
Abc adv
Abc advAbc adv
Abc adv
 
Exercice 1
Exercice 1Exercice 1
Exercice 1
 
Manchester web design
Manchester web designManchester web design
Manchester web design
 

More from nenesse87

Ddih think tank review
Ddih think tank reviewDdih think tank review
Ddih think tank reviewnenesse87
 
Social media roi
Social media roiSocial media roi
Social media roinenesse87
 
DDiH, think tank 2011, cmh oneglobe, hotel think tank
DDiH, think tank 2011, cmh oneglobe, hotel think tank DDiH, think tank 2011, cmh oneglobe, hotel think tank
DDiH, think tank 2011, cmh oneglobe, hotel think tank nenesse87
 
At your disposal application imagined
At your disposal application imaginedAt your disposal application imagined
At your disposal application imaginednenesse87
 
What are the risks involved in using 'social
What are the risks involved in using 'socialWhat are the risks involved in using 'social
What are the risks involved in using 'socialnenesse87
 
The westin paris vendôme
The westin paris vendômeThe westin paris vendôme
The westin paris vendômenenesse87
 
Websites analysis
Websites analysisWebsites analysis
Websites analysisnenesse87
 

More from nenesse87 (7)

Ddih think tank review
Ddih think tank reviewDdih think tank review
Ddih think tank review
 
Social media roi
Social media roiSocial media roi
Social media roi
 
DDiH, think tank 2011, cmh oneglobe, hotel think tank
DDiH, think tank 2011, cmh oneglobe, hotel think tank DDiH, think tank 2011, cmh oneglobe, hotel think tank
DDiH, think tank 2011, cmh oneglobe, hotel think tank
 
At your disposal application imagined
At your disposal application imaginedAt your disposal application imagined
At your disposal application imagined
 
What are the risks involved in using 'social
What are the risks involved in using 'socialWhat are the risks involved in using 'social
What are the risks involved in using 'social
 
The westin paris vendôme
The westin paris vendômeThe westin paris vendôme
The westin paris vendôme
 
Websites analysis
Websites analysisWebsites analysis
Websites analysis
 

Think Tank 2011 Review

  • 1. SENSE By Avvio At the Think Tank 2011. By LEREVEREND Agnès MBA 2A
  • 2.
  • 3. Its main goal is to increase the conversions of the hotel’swebsite by makingthiswebsite more effective.
  • 4. It is a new and a revolutionarytechnologythatpermits to personalize the hotel web pages of its clients (for eachvisitor, each services…) => It uses the best internet tools and technologyavailable for the hospitality.=> A greatrelationshipbetween online marketing and design expertise !
  • 5.
  • 6. If we take the Carton House Hotel as example, we can observe that we can have different landing page according to which key words we put on the search engine:
  • 7. 1st example : with “Carton House Hotel” in Google
  • 8. 2d example: with “Carton House Golf” in Google
  • 9. 3d example : with “Carton House Spa” in Google=> Let’s go see the results !
  • 10. With the key words : “Carton House Hotel”
  • 11. With the key words : “Carton House Golf”
  • 12. With the key words : “Carton House Spa”
  • 13.
  • 14. As hesaid Frank Reeves : « Immediately, within 4 seconds that the client arrive to landing page, they are convincedthatthisis the right hotel for them ».
  • 15.
  • 16. The restaurant & Bar = > By offeringsomespecialoffers, putting someideas of the menu on the welcome page…
  • 17. The Rooms => By offeringspecialoffers, showinghighqualitypictures of the rooms…
  • 18. The Spa => By offeringspecialoffers, itcanbe a specialofferwhich proposes a night at the hotel for a day in the spa.
  • 19. Events and Meeting rooms => By putting a diaporama withpictures of all the meeting rooms, and by offeringsomespecialoffers
  • 20. Activitieslike Golf => By offeringspecialoffers, like a free access for one or twodays, free course…
  • 21.
  • 22. Concierge => A client want a hotel close to the Eiffel Tower for example, so he writes « luxury hotel Eiffel Tower » and when he clicks on the link, the landing page of the website has a picture of the Eiffel Tower.
  • 23.
  • 24. Time saving for the guest => He can know directly when he opens the website if this hotel can correspond to his expectations.
  • 25. By listening the customers and visitors needs (and offer exactly what they want).
  • 26.
  • 27. A very interesting and good strategy to attract and keep the attention of the visitor=> With this, we are more focused on the customers needs and expectations.
  • 28. Websites more design and more attractive
  • 29. It is a good idea if a hotel want to diversify its website, and to propose a website more personalized for each visitor, each potential guest!