Our Action Plan for K. West Hotel outlines 3 actions:
1. Contact existing influencers (past customers) and offer a sponsorship program where referrals earn a free stay and influencers receive promotions.
2. Recruit representatives to work on social media accounts and our website as part of a multi-level marketing affiliate program where they earn commissions on clicks and ads.
3. Identify wellness and spa influencers to partner with so they promote our hotel on their websites and ads in exchange for access to their followers.
By using social media strategies and implementing procedures based on
the results of extensive analysis, study of social media trends, and
application of specifics unique to SIGNATURE HOSPITAL, we are
confident in delivering effective results within your social media channels.
Mirko Lalli, Founder and CEO at Travel Appeal, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng).
"Can AI and Tech make possible more human experiences for travelers? it is possible that a machine is more human than a human?"
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1. Our Action PlanFor K. West Hotel Chikaleva Alena Steven Poinot Agnès Lerévérend
2. On the hotelwebsite: The existingInfluencers There are a link for twitteraccount and for facebookaccount. On Twitterthere are 1600 fans, and on facebookthere are 851 persons.
3. Our Action Plan: Our first action: To contact the existinginfluencers (clients whoalreadyvisitedourhotel) and to givethe information about the creation of a system of « sponsorship ». In thissense, when a persondoes a new reservation, he / shecangive the information about the personwhorecommendedthishotel or influenced the choice for his / herstay. The personwhowillbe the best influencer willwin a stayat us hotel. The othersinfluencerswillreceiveoffers, promotions (reductions for the spa, free breakfast…).
4. Our second Action: As a system MLM (Multi Level Marketing), wewillrecruitsomerepresentantswhowillbe in charge of our influence, both on the products and on the opportunity of affiliation. For these, theywillwork on the social networks accounts and directly on ourwebsite. The affiliateswouldbepaid in function of the clicks on their pages, advertises, twitters…. Wecanorganizedmanythings for theseaffiliates, such as specialoffers, …
5. Our third Action: To identify the influencerswhocommunicate on topicsbound to the activity of Spa and wellness. Taking actions to influence them, in ordertheyinclude the name of the hotel on theirwebsites, on theiradvertisings… In thissense, weneed to makepartnershipwiththis type of influencers, in order to have access to their fans, followers…
