The document discusses the importance of having a strong campaign plan that serves as a roadmap to achieve the goal of winning an election. It states that an effective plan identifies the goals needed to win, establishes credibility, and helps keep the campaign focused on target and on message. The plan also maximizes limited resources by allocating time, people, and money to areas that will be most effective.

1. INTRODUCING
AND
APPROACHING
BY
RAJNISH TRIPATHI

2. The campaign plan is one of the most critical
elements of a winning electoral campaign. A
strong plan serves as a roadmap to achieve
the goal of winning an election. It allows the
campaign to maximize scarce resources to
meet specific campaign goals
1. The plan identifies what you need to
win –it clarifies the campaign goals,
challenges and opportunities.
2. It is realistic and establishes campaign
and candidate credibility.
3. It keeps the campaign on target and on
message and helps create consensus
and coherence among campaign
organizers, supporters, leadership and
the candidate.
4. It provides focus and direction to the
campaign –especially in crisis –and
allocates scarce resources (time,
people and money) most effectively.

3. 1. It explores a range of political behavior
from a strategic perspective that is
both analytical and applied.
2. It considers what works, what should
be and what might have gone wrong.
3. It stresses on long term interactive
relationships, loyalties and
obligations.
4. It is a fundamental part of political life
It has become the focus of many
movies and series which cover
strategy, branding, positioning, crisis
management and polling.

4. WHYCHOOSEUS
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Direct Discussion

5. Goal Setting, Strategy & Planning
To make the best use of resources, start by finding out
how many votes are needed to win and which areas are
most receptive to your measure.
1. The goal of our campaign is to win a majority of votes at
the ballot box.
2. During the campaign, we can track which registered
voters are for, against, and undecided if you conduct a
voter identification program.
3. We can direct mailings or advertisements to where they
will be most effective.
4. Crafting our message requires understanding all
aspects of a measure, and then translating it into a
clear, concise, and consistent story that voters easily
remember.
5. Directly calling System to voters.

6. Prioritize
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Authorize
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Monetize
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SOLUTION
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7. Financials
Resources & Man Power
Shift 1 (8 Hours in a day) –
20 Days Average Rate
Shift 2 (16 hours in a
day)–20 Days
Shift 3 (24th Hours)-
20 Days
SMS, WhatsApp, Mailing - 1 62500 125000 187500
Template Design - 1 62500 125000 187500
Content Writer - 1 62500 125000 187500
Social Media, Google, YouTube, Website - 1 62500 125000 187500
Tele-caller - 2 100000 200000 300000
Manager - 1 62500 125000 187500
Gross Profit 412500 825000 1350000
Expenses Quantity (in Numbers) Unit Rate Total Rate
• Contact 400000 15000 60000
• SMS, Whatsapp & gateway 2000000 15000 300000
• Mail and package 400000 5000 20000
Phone, Internet, domain, website and Other – Google &
Face book Paid 20 days 15000 300000
Total Expenses 580000
EBIT 11,00,000 15,00,000 20,30,000
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8. Rajnish Tripathi
+91 9654728502, 7982063116
bdnsales@gmail.com
www.incovio.co.in