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Social Media ROI

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Rad Campaign and Women Who Tech
Rad Campaign and Women Who Tech

2009 Women Who Tech TeleSummit presentation on social media ROI.

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ROI of Social Media Women Who Tech TeleSummit May 12, 2009 Monique Elwell Heather Holdridge Cheryl Contee www.WomenWhoTech.com Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166
www.WomenWhoTech.com What is Social Media? Blog & Blogger Outreach Social Media News Room Social Networks Multimedia Gateways Webinar, Pod/Video-casts Mobile Virtual Worlds Games Targeted SM Advertisements
www.WomenWhoTech.com Shiny Object Syndrome
www.WomenWhoTech.com Shiny Object Syndrome
www.WomenWhoTech.com Shiny Object Syndrome
www.WomenWhoTech.com Shiny Object Syndrome
www.WomenWhoTech.com Shiny Object Syndrome
www.WomenWhoTech.com WHY???
www.WomenWhoTech.com Strategy ,[object Object],[object Object],[object Object]
www.WomenWhoTech.com Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.WomenWhoTech.com ROI What you spent What you got out of it
www.WomenWhoTech.com Results Real world testing SMER (Social Media Equivalent Ratio) NPS score SM Velocity Web traffic % of referrers Isolation testing Volume/sentiment # Friends/Fans/Follows What your boss wants
www.WomenWhoTech.com Charlene Li’s Blog ROI Model
www.WomenWhoTech.com Rasmuson Foundation
www.WomenWhoTech.com Rasmuson Foundation
www.WomenWhoTech.com Results # of applications % of rural % of minorities
www.WomenWhoTech.com Case Study: Ford FastLane Blog
Research Results: Calculating ROI ,[object Object],[object Object],[object Object],[object Object],www.WomenWhoTech.com
The Ron Paul Story: The Insurgent Surges
The Setup ,[object Object],[object Object],[object Object],[object Object]
Hallmarks of an Insurgent Campaign 1. Distributed Network 2. Autonomy--Giving up Control 3. Vibrant Feedback Loop--Transparency
Distributed Network Supporters: Facebook 83,597 YouTube 49,866 MySpace 130,592
Allowing the Network to Define itself ,[object Object],[object Object],[object Object]
Ron Paul Everywhere . . . RonPaulGraphs.com Facebook
Copyright ©2008 Care2, Inc. All rights reserved 07/22/09 Giving Up Control: What a Difference a Day Makes The Backstory: Ron Paul had raised $8.2 million through the end of September 2007. Paul Supporter organized a day of fundraising on November 5th, presumed to invoke British 17th Century Revolutionary Guy Fawkes. Aimed for $10MM.
Copyright ©2008 Care2, Inc. All rights reserved 07/22/09 “ Remember, Remember the 5th of November.” ,[object Object],[object Object],[object Object],[object Object]
Copyright ©2008 Care2, Inc. All rights reserved 07/22/09 The Aftermath ,[object Object],[object Object],[object Object]
Copyright ©2008 Care2, Inc. All rights reserved 07/22/09 And the Story Continues . . .
www.WomenWhoTech.com Q&A Monique Elwell 720-897-6089 [email_address] Twitter: @MoniqueElwell Heather Holdridge 202-785-7302 heather@earth.care2.com   Twitter: @holdie1 Cheryl Contee 202-487-8711  Email [email_address] Twitter: ch3ryl

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