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![Crisis In Mass Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Justin Kirby & Paul Marsden (2006). Connected marketing . Oxford, UK: Butterworth-Heinemann. xix](https://image.slidesharecdn.com/mtdc-2007-marketing-trends-12501/75/mtdc-2007-marketing-trends-6-2048.jpg?cb=1668062919)
![Status of Marketing Management ,[object Object],[object Object]](https://image.slidesharecdn.com/mtdc-2007-marketing-trends-12501/75/mtdc-2007-marketing-trends-7-2048.jpg?cb=1668062919)
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MTDC 2007 Marketing Trends
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This presentation is a strategic view of marketing trends and paradigms. The presentation is geared towards early stage start-ups and other organizations seeking to leverage the framework for open collective value innovation and emerging social media. The references associated with the material is posted on my blog at http://gotastrategy.typepad.com
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MTDC 2007 Marketing Trends
- 1. Marketing Trends June 7, 2007
- 2. Marketing “… identifying and meeting human and social needs.” Philip Kotler
- 10. 70+ Million Weblogs March 07 March 03 Source:http://www.sifry.com/alerts/archives/000493.html
- 11. Websites WW Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide
- 13. Posts By Language Source:http://www.sifry.com/alerts/archives/000493.html #1 Japanese #2 English #3 Chinese
- 18. Social Media Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards , podcasts , wikis , and vlogs to allow users to interact. Source: Wikipedia
- 20. Widget Marketing Cool plug-n-play things for your sidebar
- 21. Mashup Example of Google Maps mashup on MySpace account.
- 23. U.S. Online Ad Spending Source: Wall Street Journal, May 25, 2007, pg. B1
- 26. Old 4Ps Paradigm 4Ps Value Creator Customer
- 27. New Paradigm 4Ps Value Innovator Customer Product Brand
- 28. New Value Innovation Paradigm Source: Mohanbir Sawhney, & Deval Prikh (2001). Where value lives in a networked world. Harvard Business Review , HBR #R0101E.