The document discusses the dynamics of story sharing in the context of social media, emphasizing its importance as a form of self-expression and connection. It outlines several key takeaways on why readers share stories, including the emotional impact and the reflections on personal priorities. The author warns against sharing emotionless factual stories and highlights the powerful drivers of sharing, such as positivity, anger, and disgust.

1. All the news that’s
fit to share
Alfred Hermida
@hermida
June 17 2014

4. How to make the
important shareable
and the shareable
important

5. Sharing as social capital
Photo Speedeye: http://www.flickr.com/photos/speedye

6. Why would a reader
share my story?

7. Sharing as a form of expression
Photo Kate Skegg: http://www.flickr.com/photos/mindtalk/

8. Takeaway #1
What does sharing my
story say about the
reader?

9. Me, myself and I
Photo Gisela Giardino: http://www.flickr.com/photos/gi/

10. Takeaway #2
How does sharing your
story empower a
reader to talk about
herself?

11. Sharing as relationships
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/

12. Takeaway #3
How does sharing
your story help
people connect?

13. Show you care
Photo Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/

14. Takeaway #4
How does sharing
your story reflect a
reader’s priorities?

15. Giving is enriching
Photo wlodi: http://www.flickr.com/photos/wlodi/

16. Takeaway #5
How does sharing a
story make your
reader feel good?

17. Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/

18. Four more years
Photo: @BarackObama

19. Be happy
Photo: Daniel http://www.flickr.com/photos/piulet/

20. Takeaway #6
Don’t promote factual
stories devoid of
emotion on social media

21. Sad is bad
Photo: Shandi-lee Cox http://www.flickr.com/photos/shandilee/

23. Takeaway #7
Highlight the positive in
a sad story to leave
readers feeling inspired

24. Be wary of fear
Photo: Capture Queen http://www.flickr.com/photos/uaeincredible/

26. Takeaway #8
Stories that make us
fearful tend not to be
shared on social media

27. Get angry
Photo: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/

28. Dave Carroll

29. Takeaway #9
Stories that make us
angry prompt sharing

30. OMG! That’s disgusting
Photo: Jon Ovington http://www.flickr.com/photos/jon_ovington/

31. BBC News, Jan 10

32. Takeaway #10
Disgust is a very
powerful driver for
sharing

33. New book
• Tell Everyone:
• Why We Share and
Why It Matters
• Out on Oct 14
• More at:
Telleveryone.ca
• @hermida