From one to many to one of many

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This document discusses how social media and broadcasting are evolving from one-to-many models to ones where broadcasters can have conversations with audiences across various platforms like social networks, YouTube, and blogs. While experimenting with these new forms of media is useful for broadcasters to engage with audiences, the document cautions that broadcasters should maintain honesty and avoid sensationalism when interacting with audiences online.

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DUNCAN BLOOR - HEAD OF EDITORIAL CODE COMPUTERLOVE A format is essentially a set of hard (character count) and soft (don’t swear) rules, that restrict content creation. In digital they’re often overlooked, perhaps because they’re seen as boring, restrictive and fall between disciplines. Given the power that formats have, do we spend enough time thinking about them when designing digital products? And just who should be doing the thinking?

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