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Social Media Presentation to SkinMedica Management Symposium Sept. 2011
The document summarizes Monique Ramsey's presentation on using social media to grow a medical or cosmetic practice. It provides statistics on key social media platforms like Twitter and Facebook, tips for building trust and engagement through transparency and frequent posting. It also discusses using tools like hashtags, contests and questions to interact with customers and drive people to the practice's social media pages and website to increase awareness and revenue.
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Social Media Presentation to SkinMedica Management Symposium Sept. 2011
- 1. The Best Tips& Techniquesfor Using Social Media to Grow Your Practicehttp://go.cosmeticsocialmedia.com/SKM1Use Twitter hashtag #SKMSD @MoniqueRamseyCosmetic Social Media
- 2. Meet MoniqueFounder, CosmeticSocial Media20 years experience: medical practice management, marketing, training, and consulting
- 3. Certified Social MediaStrategist since 2009
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- 5. Winner 2010 #influenceSDAward for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages
- 6. Interviewed by SmartMoneyMagazine, American Medical Association, Dermatology Times
- 7. Contributor to CosmeticSurgery for Dummies®, published by Wiley & Sons
- 8. Development and ImplementationTeam for Inform&Enhance® practice management software http://go.cosmeticsocialmedia.com/SKM1Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 9. Social Media Warm-Uphttp://go.cosmeticsocialmedia.com/SKM1UseTwitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 10. Referral Paths –Then & NowUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 11. Twitter by theNumbers120 Million Daily Visitors
- 12. 55 million Tweetsper day
- 13. 300,000 new usersper day
- 14. Twitter search enginegets roughly 600 million search queries per day
- 15. 10th most popularwebsite on the internetUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social MediaSource: Reach Local
- 16. Facebook by theNumbersMilestone: ½ BILLION people used Facebook in a single day last week.
- 17. 750+ million activeusers
- 18. 150 million accessingvia their mobile devices (700 billion+ min/mo)
- 19. 30-45 age fastestgrowing
- 20. 2nd most traffickedsite on web
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- 22. 30 billion+ piecesof content shared each month Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social MediaSources: Reach Local & f8 Keynote
- 23. The GoalTo buildEVANGELISMand OWNERSHIP among your customers to drive more revenue. How? By Engagement!Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 24. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social Media
- 25. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaMonique’s Social Media High T’sHigh Trust: Building relationships
- 26. High Transparency: authentic,genuine, humble
- 27. HighTouch: # touchpoints/ year
- 28. HighTraction: more eyeballs!TrustClickthru rates via social networks outperform links shared in emails and blogsvia socialtwistUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 29. High Trust90% ofcustomers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services.-Via NOP WorldGreat article here: (posted 6/23/11) https://www.facebook.com/CosmeticSocialMediaUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 30. This just infrom moms…68% don't mind having brands contact them through social media if they feel the content is relevant to them. 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%) Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 31. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaHigh TransparencyTransparency leads to credibility
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- 36. Controlling vs. *influencing*ImageSource: EverydayTenacity.com
- 37. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaRadical Strategic Visibility
- 38. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaMobile & Gamification of Culture31% of mobile users have a smartphone now 43% of mobile users will have one by 2015. That’s 101 million people. 183 million Americans report playing a game for an hour a day. That’s more than half of the population. –Jane McGonigal
- 39. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaQR CodesEffective gateways to:Information
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- 41. Global CommerceSend themto relevant:Videos
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- 45. Biz Card Contactinfo
- 46. Store secure patientdata for emergency responders
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- 49. Order meals -hospitalsUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social MediaQR CodesThe majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%)*Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)*Free to create or get your own custom work of QR art!CustomQRCodes.com* Source: Mobio Study: July to Dec. 2010
- 50. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social Media
- 51. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaFB Landing TabsMake it fit your brand
- 52. Ask for theLIKE
- 53. Use free resourcessuch as WildfireApp Show them where else you are – other places to engage
- 54. Poll, contest, activityE-Blast&“Like” CampaignUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 55. Landing TabNew “Recommend”featureUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 56. RevealUse Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social Media
- 57. Tabs, Apps, WidgetsUseTwitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social MediaCheck Your Hidden PostsAdd Your eBlast sign up formAdd Your eBlast archivePhotos in logical albums *(and add fresh content frequently)Upload videosPoint to other social platformsContest entrySeminars & other events
- 58. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaAsk Questions932 impressions
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- 60. Get in theconversation in real (or semi-real) timeContestsFacebook Ads to promoteUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 61. PollsUse Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social Media
- 62. Post You Wantto SeeUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 63. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaPosts You Want to See
- 64. Posts You Don’tWant to SeeYou can:Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 65. Don’t Lose ThemKeepthem where they are (FB)For every click there is a 25% drop-off (ex: move from website to store to blog, etc.)-Eric Qualman, Socialnomics authorUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 66. Types of AdsAdestination on Facebook – your page, an event, application (contest, poll, etc) or group Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 67. Types of AdsAdestination off of Facebook – your website, blog, an event, appUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 68. Types of AdsAttributesvalue to various objects on the site - photos, wall posts, status updates, and notesUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 69. Ad PerformanceTesting iscritical – Split A/B Test with words, or images, etc.Responder Demographics – look at who is responding and go after them How to run this report is available in FB advertising sectionRun reports (schedule) so you keep an eye on performance.Keep ads freshUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 70. The New FBTickerBusiness Page updates will not appear here…BUT Sponsored Stories are eligible to be displayedNotice the Hover/Pop-Out FeatureUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 71. EdgeRankThe Pages withthe freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. …Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 72. Google+Currently only forindividuals. Doing testing with “non-user entities” (Groups, businesses, teams, brands, etc.)Coming by the end of 2011 for businessShutting down non-user profiles until the feature becomes availableFull Google experience (integration of all products)Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 73. Google+ProfilePhoto AlbumsHangouts (“Meetings”for Biz)Sparks(interests)CirclesUse Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 74. Google+ and SearchUseTwitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 75. Google Places ReviewsUseTwitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
- 76. Social & SEOUseTwitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social MediaSource: http://thefuturebuzz.com
- 77. ResourcesUse Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social Media
- 78. Use Twitter hashtag#SKMSD @MoniqueRamsey Cosmetic Social MediaFinal ThoughtsSocial media is no longer optional. You will reap the rewards but need to invest the time to get the benefit.“When a brand does its job right, it creates an emotional connection.” - Brian Solis It's not about ROI - It's about creating awareness, having people understand the brand will create engagement, which will lead to revenue. “If you aren't constantly evolving along with your customers you will be doomed to fail.” – Steve Kaufer, CEO - TripAdvisor
- 79. Let’s Connect!LIKE uson Facebook…Facebook.com/CosmeticSocialMediaPost on our wall one takeaway from today’s courseEmail: Monique@cosmeticsocialmedia.comToll Free: 877-401-5485Use Twitter hashtag #SKMSD @MoniqueRamsey Cosmetic Social Media
Editor's Notes
- #34 By clicking on the "Like" link, users are able to express their sentiment about your business or organization and share this expression with their friends. When a user likes your business or organization, their friends will be able to see that action in their version of the ad. The "Like" button will only appear in your ad if you are promoting a Facebook object such as a Page, Application, or Event.