1. Business in the
Social Media
World
IT’S NOT JUST USED FOR
CONNECTING WITH FAMILY AND
FRIENDS ANYMORE.
Sarah Sheard
Media Design Concepts
2. WHAT IS SOCIAL MEDIA?
Forms of electronic information through which
users create online communications to share
information, ideas, personal messages, and other
content (as videos).
3. Who is the social network
audience?
Millions of people connecting with others.
Potentially adding new customers and
clients.
4. What is your audience looking for?
Visual Content
Multi-tasks constantly
Wants what’s near them, new and trendy
7. Don’t reject Traditional Advertising
for just Social Media Advertising.
8.
9. Embrace Your Social Media
Audience
If presented and executed correctly, your audience will
assist Northwestern Technologies growth and success!
10. References:
Icons:
Logo-studio. Facebook Vector Icon. Logo-studio.blogspot.com. Aug
2011. Web. 6 Apr 2013
YOOtheme. Social twitter box blue icon. Iconarchive.com. 12 Sep 2011.
Web. 6 Apr 2013
Social Media Words:
Social Media 101 – Part 2. Difference Between Traditional Media and
Social Media. Tangmac.com. Aug 2010. Web. 6 Apr 2013
Social Media Audience Image:
Social Media for Small Business. Social Media Audience.
Yourguerrillamarketer.com. Jul 2012. Web. 6 Apr 2013
Embrace Your Audience Image:
Insurance Marketing HQ. Embrace Your Social Media Audience.
Insurancemarketinghq.com. Aug 2011. Web. 6 Apr 2011
11. References (con’t):
Traditional vs Social Image
Book Buzz. Traditional Media vs Social Media. Bookbzzz.com. 21 Dec
2010. Web. 6 Apr 2013
Definition: Social Media
“Social Media.” Merriam-Webster.com. 2013. Web.
Graph:
Evan Ball, Blair. “Social Media has Gone Mainstream.”
prepare1.com. Prepare1, 12 Apr 2011.Web. 4 Apr 2013.
Editor's Notes
According to www.merriam-webster.com, a reputable online dictionary, this is the correct definition of Social Media.
Your audience is your audience because they are interested in what you say or what products you can give.
Visual Content- The audience has less patients for long, drawn out reading.Multitasking- use to tagging and documenting events for example Facebook’s timeline-The audience wants what is popular, new and near to their location (which is in they have internet access).The audience has an audience thus the word gets out quicker and others tend to flock to anything new, trendy and again near them.Self actualization- with all the pictures, connections and brands, social networking has changed the internet from just an information platform to a communication platform.
IT Central Station is a platform built for the tech communityG+ builds a bio that links to your personal or professional websitePinterest gives the user the opportunity to “pin” what interests them on there pageFacebook is a network that helps you connect with friends, family, contacts. Great for networking to keep your business viral.
Example of a business using social media:HelpRecommendationsShaping new business relationshipsCost EffectiveCan have direct conversations with customers and contactsDraws high traffic and can be linked to company’s original web siteEnhances brand exposure and loyaltyTime saving elementGreat way to connect with peers in the same industryHurtHaving the wrong person in chargeIf your brand is not being represented appropriately Not using the RIGHT social media platforms correctlyUsing as a sounding board for products that haven’t been sold or a bad business meetingBashing your competitorToo much product promotionNot replying or communicating to comments and inquiries
Although social media is a great tool for marketing and advertising that doesn’t mean you should shun away from traditional advertising. Social media improves the way you get your product and brand information across the world.
Here is an example of traditional media over social media and how the advertising industry have come a long way. This is why social media is a great add on to Northwestern Technologies advertising and marketing department and a company as a whole.
It’s up to the company to fill in the blanks of their audience. If presented and executed correctly your audience will bring in more and more new customers and potential clients.
