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Lead Generation Real Estate Using Facebook

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Muhammad Yasin
Muhammad Yasin

New media is an excellent tool for generating sales leads in real estate. I delivered this presentation on Facebook at the Acorn Group regional conference.

Real EstateBusinessTechnology
1 of 12
Lead Generation for Real Estate
About Me
Average user has 210 Connections www.muhammadyasin.com @MuhammadInc
Users are connected to : Pages Groups Events 38% are topic based of connections www.muhammadyasin.com @MuhammadInc
Users are sharing: Web links News stories Blog posts Notes Photo albums Status updates about what they had for breakfast Who cares about what people are sharing on facebook? Well…. You should. 30,000,000,000 Pieces of content share every month www.muhammadyasin.com @MuhammadInc
Who gave Gabe some help? Who passed this lead on? What about the folks in the background, did someone contact them? www.muhammadyasin.com @MuhammadInc
[object Object],[object Object],[object Object],“ A lot more than Square feet, parking space and utilities” www.muhammadyasin.com @MuhammadInc
-70% inside of US , 30% outside of US - Advertisements can be tailored to market conditions by location -Age, gender, education Advertisement ,[object Object],[object Object],[object Object],[object Object],www.muhammadyasin.com @MuhammadInc
[object Object],[object Object],[object Object],[object Object],Fan Pages www.muhammadyasin.com @MuhammadInc
[object Object],[object Object],Custom Apps www.muhammadyasin.com @MuhammadInc
Low Barrier to Entry ,[object Object],[object Object],[object Object],[object Object],www.muhammadyasin.com @MuhammadInc
Muhammadyasin.com @MuhammadInc Facebook.com/MuhammadYasinBlog

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Lead Generation Real Estate Using Facebook

Editor's Notes

  1. HCC social media: People don’t know they need it Market is international and highly mobile Work integrating social resulted in: Nomination for innovation in regulated industry Case study on how to implement social for brand monitoring Now that we know about me, let’s learn about Facebook
  2. Users are connected to : Pages Groups Events
  3. Users are sharing: Web links News stories Blog posts Notes Photo albums Status updates about what they had for breakfast Who cares about what people are sharing on facebook? Well…. You should.
  4. Who gave Gabe some help? Who passed this lead on? What about the folks in the background, did someone contact them? NEXT SLIDE
  5. -70% inside of US , 30% outside of US - Advertisements can be tailored to market conditions by location -Age, gender, education
  6. 38% of people are connected to a fan page, etc. Highly customizable List building Shares of content will increase visibility of website
  7. Great for list building Create facebook toolkits for B2B and B2C