Deborah Gonzalez, Esq. gave a presentation on the ethical use of social media for those in the insurance and financial services industries. She discussed why knowing how to properly use social media is important, defined social media, and listed some major social media platforms. Gonzalez also covered why professionals in IFS use social media, applicable rules and guidelines, and the "5 D's" of ethical social media use. She concluded by taking questions from the audience.
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
Presentation to Fitzwilliam Institute covering social media and business applications
New case studies include - useage of pix.ie by Guinness, World Cultural Festival, st patricks day festival, playhouse and reach of Facebook Impromptu pages. Added new to Brand management - re: GM CEO daughter making irate comments on GM fb page.
And lots of international and irish scomed examples
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Social media-legal-issues-webinar-hire clixHireClix
Social Media and Recruiting - Legal Considerations for Every Employer. Renee Jackson - an employment attorney from Nixon Peabody - discusses the key legal issues to consider when leveraging social media for your recruiting efforts.
Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy reputations.
Jay Berkowitz, author and business keynote speaker, presented “Making Social Media Make Money Ethical Strategies for Facebook, YouTube and Beyond,” at the Social Media Marketing & Advertising event in Miami. Mr. Berkowitz explained how to target your audience using social media marketing to improve overall conversion rates.
Presentation to Fitzwilliam Institute covering social media and business applications
New case studies include - useage of pix.ie by Guinness, World Cultural Festival, st patricks day festival, playhouse and reach of Facebook Impromptu pages. Added new to Brand management - re: GM CEO daughter making irate comments on GM fb page.
And lots of international and irish scomed examples
1. Introduction – History
2. What is Online Communication?
3. Main Points of Online Communication in Business
a. Community Manager
b. Web Page & Blog
c. Social Networks
4. Conclusion
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
This presentation focuses on social media fails and blunders. Twitter is the focus of the presentation including inappropriate business tweets and failures to communicate effectively with community members and a larger audience. Failures are important to understand so that social marketers and managers can use crisis communications to respond correctly to fix mistakes.
Social media-legal-issues-webinar-hire clixHireClix
Social Media and Recruiting - Legal Considerations for Every Employer. Renee Jackson - an employment attorney from Nixon Peabody - discusses the key legal issues to consider when leveraging social media for your recruiting efforts.
Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy reputations.
Jay Berkowitz, author and business keynote speaker, presented “Making Social Media Make Money Ethical Strategies for Facebook, YouTube and Beyond,” at the Social Media Marketing & Advertising event in Miami. Mr. Berkowitz explained how to target your audience using social media marketing to improve overall conversion rates.
Slándáil | Empowering Emergency Services through Social Media
Slándáil is a European project that is investigating the use of digital media in times of natural disaster and is equipping disaster management personnel with software services for harnessing social media for better disaster response.
We are in four countries, namely: Ireland, Northern Ireland (UK), Germany, and Italy. The aim is for the project to help increase the security of citizens and groups living in areas affected by natural disasters through increasing the effectiveness and response time of disaster management teams.
http://slandail.eu/
info@slandail.eu
https://www.facebook.com/slandail
https://twitter.com/slandailfp7
Slándáil is a three-year project, funded by the European Union Seventh Framework Programme under grant agreement No. 607691 (“Slandail”)
eMarketer Webinar: Perspectives on Digital Privacy—Marketers, Consumers, FedseMarketer
Join eMarketer Principal Analyst David Hallerman as he helps companies involved in the digital ad space figure out the best questions to ask and next steps to take to address digital privacy.
So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?
The jury is still out on whether behavioral targeting is an invasion of privacy or not in today’s tech world. Join our panel of experts and us in this live webinar as we chime in on these points:
· Guiding consumers in online choices to opt out of advertising
· Improving transparency with behavioral targeting
· Implementing ads with consideration
· Tracking ads diligently
Beyoncé Sysomos Sample Crawl Presentation Wayne Lapasa
Entertainer Beyoncé announced her second pregnancy February 1, 2017 on her Instagram account. Find out how social media analytics platform Sysomos can interpret various social data on the Queen B!
Social Media as targeting marketing tool in a Privacy-sensitive digital ageLuisella Giani
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.
Social Media And Ethical Concerns For Healthcare Professionals Marie Ennis-O'Connor
While social media use in healthcare has the potential to bring value to patient-provider relationships, it is not without its ethical and professional challenges. This presentation looks at those challenges and suggests ways to deal with them.
Social media Pros & Cons
Outline:
-Thesis statement.
-Overview of social networking.
-Against social media claims.
-Supporter's point of view.
-security Threats/Attacks.
-Defense measures/Conclusion.
This presentation was given at the 2010 IASA Annual Conference by Jennifer Overhulse-King of St. Nick Media Services and Craig Lowenthal of Glatfelter Insurance. It details the basics of social media, how insurance companies are using it, how technology and service providers can use it, the dangers of social media, privacy and regulatory concerns, and how to put a policy in place to regulate use by your company's employees.
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
You have picked up the lingo `Follow Us on Twitter, Like Us on Facebook` but what does that mean in practice? Social media is intended to be both holistic and strategic. Who you follow, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Given at the 2017 Atlanta Science Fiction & Fantasy Expo, provides an overview of copyrights and trademarks issues involved in cosplay and fan enthusiasm.
This was the breakfast keynote for the ISSA Women in Security SIG held at the Disney Contemporary in October, 2014. The session looks at the info security issues from what can be expected in the near and mid-term future, the challenges of management and leadership talent in this area, and how women can uniquely fill the leadership gap.
This session prepared for the ATL Film Festival gives an overview of some of the legal issues filmmakers need to know about as they write, film, and distribute their films.
This session prepared for the ATL Film Festival focuses on the legal issues documentary filmmakers need to be aware of as they prepare for, film, and distribute their documentaries.
This session reviews the basics of digital revenues streams for musicians using online radio, download and streaming sites to promote and sell their music.
This session reviews social media policy concerns from the perspective of universities and colleges. It offers best practices and a series of scenarios as to what and how social media policies can help institutions of higher education.
This presentation offers an overview of the legislative and legal landscape of cyber bullying and sexting. It is meant for attorneys involved in these kinds of cases.
This session will look at legal concepts and how they apply to holiday renderings and art in paint, sculpture, digital, collages, etc. Topics will include copyrights, public domain, fair use, publicity rights, cultural heritage rights, first sale doctrine, and more.
2. This presentation is for educational purposes
only and does not constitute legal advice. It
is recommended that you seek legal counsel
for specific matters.
2
5. Why is it important to know this?
What is Social Media?
Social Media Platforms
Why do those in IFS use Social Media?
Rules/Guidelines
The 5 D’s of Ethical Use of Social Media
Q&A
6. There can be consequences…
Individuals have lost jobs, been disbarred, been
disciplined, lost cases, lost clients, lost
money, lost their reputation, lost their good
standing in their communities, etc., etc., etc.
For example…
7.
8.
9. A communications channel?
A communications method?
A life-interpretation lens?
A paradigm shift?
Trouble?
18. Goals:
Attract Clients - Marketing
Establish a reputation/Showcase Expertise
Drive traffic to website
Get more media attention/speaking engagements
Network & Build/maintain relationships
19. Goals:
Locate information to support your practice
Competitive intelligence and customer feedback
Branding
Communication/Information distribution/sharing
amongst professionals
Find a new position
20. Social Media (Unwritten) Principles
Transparency/Authenticity (credibility)
Currency (what is important at this moment)
Relevance (to who is reading)
Influence not Numbers
21. Federal/State Laws
FTC – Revised Endorsement Guides
▪ http://business.ftc.gov/documents/bus71-ftcs-revised-
endorsement-guideswhat-people-are-asking
SEC – An 4, 2012 Social Media Risk Alert
▪ http://www.sec.gov/about/offices/ocie/riskalert-
socialmedia.pdf
22. FINRA – Regulatory Notice 10-06
http://www.finra.org/web/groups/industry/@ip/@
reg/@notice/documents/notices/p120779.pdf
NCIA – Adopted: Social Media Use in
Insurance
http://www.naic.org/documents/committees_d_s
ocial_media_exposures_111201_whitepaper_draft
_social_media.pdf
23. American Financial Group – Code of Ethics
http://www.afginc.com/phoenix.zhtml?c=89330&
p=irol-govconduct
25. Decision
Your Decision to put yourself on social media.
▪ FTC – Credential Fraud/False Advertising
▪ SM Policies, Procedures, Controls, Training
26. Disclosure
Who is sending posts/tweets? – Disclose
Affiliations
Disclosure must be “clean and conspicuous”
How is information used when sent in by a client?
Or gather via social media? (Open Graph)
No fake reviews
27. Disclaimer
How should the forum be used
▪ Community Guidelines
Privacy & Consumer Protection
▪ A single tweet can violate 17 Federal privacy laws and
over 88 state laws.
28. Direction
Supervision/Approval Requirements
Monitoring Social Media Conversations
▪ Ad vs Editorial Content
▪ Static vs Interactive Content
▪ Company vs Agency
Routing Communications
▪ Complaints
29. Documentation
Record Preservation
Evidence
30. Have a plan for using social media – it begins
with your goals. Do you even need to be
there?
Budget/allocate resources for it – get
professional help when you need it.
Learn about it –educational programs/books
should be part of the budget.
Learn the rules/guidelines/policies of your
industry and your employer.
31. Pick one and start there – LinkedIn is a good
first choice. Profiles are important and so is
your photo!
Get in the habit of checking your social media
account(s) at a certain time every day or pick
one day a week. Be on a consistent schedule
that will not overburden you.
Create a Google Alert for your name and your
company name.
32. Put a time limit on your social media
activity. Practicing IFS and servicing
your clients is priority.
Keep alert for updates on social media
and the IFS industry.
3rd largest country by population behind China & India (over 700 million)Users upload record-breaking 750,000 photos over New Year’s Weekend (2011)Facebook received $450 million in funding by Goldman SachsFounder Mark Zukkerman – focus of movie “The Social Network”Founded Feb 2004
Twitter users post 100 million tweets per day (Nov. 2011)Over 175 million people have a micro presence on Tiwtter (Nov, 2010) – expected to be over 200 million by end of 2011Founders – Jack Dorsey and Evan Williams; July 2006The secret is it’s not about the tweet, but what happens to the tweet (get it retweeted)If Facebook is your online rsidence, Twitter is your window of relevance – social prevalence – social media egosystem –it’s about “me”Average twitter user: more likely female than male; single with no kids at home; have average income; some college experience; owns primary place of residence; lives in a surburban location; and 60.6% follow a causeHow many followers do you have? Who are your followers? Who do they follow and who follows them?Get listed!
Founders – Chad Hurley & Steve Chen2005, in 2006 sold to Google for $1.65 billionIn Jan 2011 – YouTube Mobile views jump to 200 million a dayOver 48 million “users”May 2010 – YouTube exceed 2 billion views a day24 hours of video are uploaded every minute
Dan Nye, Founder and chief executiveLaunched in 2003In June, 2010 – surpassed 70 million users (profiles); almost 2 million lawyersIn July 2010 – partnered with JDSupra for Legal ContentIt’s about the GroupsYour connections and your connections’ connections.Roughly about 741,136 lawyers or attorneys on LinkedIn (based on search 8/9/2011)A new member joins LinkedIn every second.
Google + Launched – June 28, 2011G+ is more “business” than Facebook, more “personal” than LinkedIn and more “substance” than Twitter. (Steve Matthews – 8/1/2011 – Attorney at Work Blog http://www.attorneyatwork.com/articles/lawyers-dont-be-late-to-the-google-party/)25 million users as of 7/24/2011 http://news.cnet.com/8301-1023_3-20087374-93/google-speeds-to-25-million-users-in-first-month/Growing about 1 million users a dayoutshined Facebook, which took three years to grab 25 million people, and Twitter, which took a little more than 30 months to reach that level, ComScore said.US, India, Canada, UK, Germany
Google + Launched – June 28, 2011G+ is more “business” than Facebook, more “personal” than LinkedIn and more “substance” than Twitter. (Steve Matthews – 8/1/2011 – Attorney at Work Blog http://www.attorneyatwork.com/articles/lawyers-dont-be-late-to-the-google-party/)25 million users as of 7/24/2011 http://news.cnet.com/8301-1023_3-20087374-93/google-speeds-to-25-million-users-in-first-month/Growing about 1 million users a dayoutshined Facebook, which took three years to grab 25 million people, and Twitter, which took a little more than 30 months to reach that level, ComScore said.US, India, Canada, UK, Germany
Social media is about “conversation” “connection”What is your firm’s social fingerprint? What is our online persona.Firm vs. individual attorneysSocial media for feedback (we need to ask the questions and listen to the answers)You are what you tweetWhat happens in Vegas, ends up on facebook