Creating
Contagious content
on social media
Clement Wong, managing director
Hello,
I’m Clement Wong
I WORK IN
Hello, I’m Clement
Wong
Retail Brands use us for
measurable engagement solutions on social media
BY THE END OF THIS
PRESENTATION, YOU WILL
LEARN...
3 tactics to
spike
the volume of
engagement
All	
  Rights	
  Reserved.	
  Copyright	
  ©	
  Social	
  Metric	
  Pte.	
  Lt...
Receive a breakthrough number
of shares in your content
...even on a slow news day
Gain an influx of
targeted, engaged, Ready
fans that buy not once, not twice, not thrice,
but whenever - under your command
THE WAY WE CREATE CONTENT
IS UNDER ASSULT...
THESE 3 HAZARDS IN OUR
LANDSCAPE IS DESTROYING HOW
BRANDS TRADITIONALLY CREATE
CONTENT...
The
landscape
1
ANGSTY
ANGRY
VERY
SOPHISTICATED
CONSUMERS
CONSUMERS KEEP BRANDS
TRUTHFUL TO THEIR REALITY
LIKE THIS...
THIS WENT VIRAL... HOWEVER...
OR NOT VIRAL, AS SEEN WITH
THIS POST...
RANDOM BRANDED CONTENT
LOW ENGAGEMENT FROM CONSUMERS
1 LIKE ON A CORPORATE PAGE
PERHAPS?
MORE RANDOM CONTENT
NEWSJACKING
FAIL?
NEW JACKING ERROR – FIRST EVER
RIOT IN 30 YEARS IN SG AND THIS?
SOCIAL
MEDIA
CRISIS
COST
RISING
2011 Symantec N=1225 	

SOCIAL MEDIA INCIDENTS COST
$4,000,000.00 OVER 12 MONTHS.
REDUCED
STOCK PRICE
LITIGATION
DIRECT
CO...
IT’S FRUSTRATING...
HOW DO WE SOLVE THESE
CONTENT CHALLENGES?
WE GO BACK TO OLDEN DAYS...
BEFORE SOCIAL MEDIA,
BEFORE EMAIL,
BEFORE INTERNET...
WE GO BACK TO...
OUR HEADS.
The
biologyof contagious content
2
3 type of neurons will
change the way brands
create content
The
reticular
activation
system
The RAS activates when
we notice more red cars
after buying A RED CAR.
The
“mirror”
neurons
All	
  Rights	
  Reserved.	
  Copyright	
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  Social	
  Metric	
  Pte.	
  Ltd.	
  
THESE NEURONS...
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  Metric	
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  Ltd.	
  
Makes empathy possible AND...
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  Reserved.	
  Copyright	
  ©	
  Social	
  Metric	
  Pte.	
  Ltd.	
  
Places us in the shoes of others
LAST AND MOST
IMPORTANTLY...
The
“information dj”
neurons
h:p://newsroom.ucla.edu/portal/ucla/how-­‐the-­‐brain-­‐creates-­‐buzz-­‐247204.aspx	
  
h:p:...
THESE INFORMATION DJ
NEURON IN US ALWAYS
ASK...
“What do people/my
network value?”
“would they like/value this
piece of information?”
h:p://newsroom.ucla.edu/portal/ucla/...
SO AS A BRAND.
WHAT CAN WE DO?
HOW DO WE...
create content that help people be the
life of the party?
And this is what
our methodology
does...
The
methodology
3
This tactical
framework
will give you
Bathroom	
  designed	
  by	
  Peter	
  Hayward	
  from	
  the	
  Noun	
  Project	
  
More fans	
  
Love	
  designed	
  by	
  Stephanie	
  Wauters	
  from	
  the	
  Noun	
  Project	
  
More engagement	
  
Shopping	
  Cart	
  designed	
  by	
  Alexander	
  Wiefel	
  from	
  the	
  Noun	
  Project	
  
More sales	
  
Introducing…
Trending triggers
Advise
amplify
Anger
Fear
anxiety
Inspire
Heartfelt
amuse
contagious content framework	
  
Let’s focus on one
aspect
It’s all about adding
value
THERE’S 3 TYPES OF
SOCIAL ASSETS.
Trending triggers
Advise
amplify
Tactic 1
trending triggers
All	
  Rights	
  Reserved.	
  Copyright	
  ©	
  Social	
  Metric	
  Pte.	
  Ltd.	
  
Remember this part
of the brain?
The
reticular
activation
system
The PART WHERE we
notice more red cars
after buying A RED CAR.
If its top of mind because
of our head...
THEN IT WILL BE
TIP OF TONGUE
Example…
during Chinese new
year
Most brands
do this...
SO BORING.
SO MEH..
SO UNSHARE-ABLE.
The information dj in us knows our network doesn’t
value such content during chinese new year
How do we create
content?
That the information dj in all of us will share?
FOR A POST TO GO VIRAL
DURING CHINESE NEW YEAR
the brand’s post must be
valuable & useful during
cHINESE NEW YEAR...
So we did a post...
That help people
During
chinese new year
This post went
viral in 2 hours
Trending triggers examples	
  
Whilst other brands
didn’t
Because it made the
information dj in the
person who celebrates
chinese new year go...
“ooo. This is
interesting…My
network would it
like too.”
Other great examples
(during the haze period)
Trending triggers examples	
  
OREO’S ALWAYS FUNNY.
Trending triggers examples	
  
THIS POST WAS SHARED
800 TIMES AS THEY GaVE
FREE CABLE TV access
during haze.
THE INFORMATION DJ IN US
WILL GO, “HEY, MY
NETWORK WILL LIKE THIS
PIECE OF INFORMATION.”
Next,
SCOOT WAS BEING SCOOT.
Trending triggers examples	
  
Everyone loves discount.
And this was in line with
haze as people wanted
to escape the haze.
Next,
The one THAT didn’t
go viral...
Trending triggers examples -negative	
  
I STILL DON’T GET IT...
And this one went
viral for all the
wrong reasons...
Trending triggers examples -negative	
  
Why? Cause it feels
opportunistic.
It went viral as the
information dj in us will
add our critique...
And we believe that our
critique will resonate and be
valued by our network.
Therefore – negative virality
Tactic 2
advise
All	
  Rights	
  Reserved.	
  Copyright	
  ©	
  Social	
  Metric	
  Pte.	
  Ltd.	
  
What if we ride
trending triggers and
share advise?
Double dose of power?
3m AND US DID IT during
the haze period
Advise examples	
  
While other brands
news jack, we gave
advice...
We shared information
that was extremely
valuable to the
community
And the community
responded...
That was just one
post, how about the
whole campaign?
these were the
Quarter on quarter
results of this brand
awareness campaign...
results	
  
Engagement
20%
Organic reach
218.5%
Viral reach
318.5%
But... What if it’s a
slow news
day/month/year?
You can still advise.
Like this...
Advise examples
THAT POST RECEIVED 1,000
SHARES even though it had
8,000 PAGE LIKES at that
time.
WHY? THAT POST
RESONATED DEEPLY WITH
THE MARKET’S
INFORMATION DJ
And people shared it.
but
NOT ALL ADVICE ARE
EQUAL...
REMEMBER THEM?
ANGSTY
ANGRY
SOPHISTICATED
CONSUMERS
SOPHISTICATED
CONSUMERS HATE ADVICE
THAT IS NOT
ACTIONABLE...
Advise examples - negative 	
  
Advise examples - negative 	
  
No engagement...
LESSON?
ALWAYS GIVE SNAPPLE
BOTTLE CAP, IMMEDIATE,
ACTIONABLE ADVICE.
Tactic 3
amplify
All	
  Rights	
  Reserved.	
  Copyright	
  ©	
  Social	
  Metric	
  Pte.	
  Ltd.	
  
REMEMBER the
information dj?
HE HAS A community.
Friends,
followes,
fans...
They...
LIKE WHAT HE LIKES.
DISLIKES WHAT HE DISLIKES.
AND HAVE POSSIBLY SAME
IDIOSYNCRACRIES
HOW CAN THE BRAND GIVE
CONTENT THAT THE
INFORMATION DJ WILL
SHARE?
Brands can do this by
Alleviating the status
of the dj and his
community
DOES THIS WORK?
ON A YEAR TO YEAR BASIS..
THeSe WERE THE RESULTS
GENERATED…
results	
  
Engagement
300%
Cost per lead
50%
OTHER EXAMPLES YOU
MIGHT have seen...
HOW ELSE DO WE AMPLIFY
STATUS?
WE TELL THE STORY OF
THESE PEOPLE.
WHY DOES THIS WORK?
CAUSE OF THESE NEURONS
we spoke about
previously...
The
“mirror”
neurons
All	
  Rights	
  Reserved.	
  Copyright	
  ©	
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  Metric	
  Pte.	
  Ltd.	
  
Some examples...
After engaging the
audience on a day to day
basis...
How do we convert
these fans into
customers?
We do...
Purposeful
posting
4
Purposeful
posting
It’s always
a journey
Everyone follows a
story...
Before we launch a
purposeful posting
campaign. I assume...
foundations
All intact.
funnels
All ready.
offer
All set.
Some more examples of Irresistible
Offer
Free gifts with purchase
Low price trial
Offer installment
No upfront payment
Fir...
This is the 4 step
process for purposeful
posting.
z	
  
STEP 1: BIG IDEA
STEP	
  2	
  
Why	
  is	
  the	
  FEATURE	
  so	
  important	
  to	
  your	
  target	
  audience?	
  
STEP 2:
YOUR UNIQUE ...
STEP 3: TEASE
AND TEST FOR COMPLIANCE
STEP	
  5	
  
STEP 4: PRESENT OFFER
Here’s the examples...
3m wanted to create a
journey for people to
discover what makes an
original 3m mask.
The brand wanted people
to avoid the fake masks
and wanted to build
more consumer loyalty
CASE	
  STUDY	
  –	
  PURPOSEFUL	
  
POSTING	
  
CASE	
  STUDY	
  –	
  PURPOSEFUL	
  
POSTING	
  
The end result?
Consumers got a deeper
insight on the brand and
what it stands for.
Let’s do a
sales campaign for the
next example...
CTC wanted to drive
sales before the annual
travel show.
We started to sell the
big idea...
Then we communicate the
unique value proposition
against their competitors
(online travel agencies)
We tested for compliance
and get people to “raise
their hands”
Then we push for the sale!
Results?
This generated
approximately S$200,000
in 2 months.
And that’s the our
sharing.
To recap...
Challenge
Implement and email me at
community@socialmetric.com on
your results and challenges
More than happy to assist.
Thank you
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.
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Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.

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Getting only 1 like, 2 likes on your fan page when you post?

Are you frustrated that people are not buying on social media?

In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:

1) 3 Tactics To Spike The Volume Of Engagement

2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.

3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.

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Creating Contagious Content On Social Media: What Retail Brands Must Do To Get More Fans, More Engagement, and More Sales.

  1. 1. Creating Contagious content on social media Clement Wong, managing director
  2. 2. Hello, I’m Clement Wong
  3. 3. I WORK IN
  4. 4. Hello, I’m Clement Wong
  5. 5. Retail Brands use us for measurable engagement solutions on social media
  6. 6. BY THE END OF THIS PRESENTATION, YOU WILL LEARN...
  7. 7. 3 tactics to spike the volume of engagement All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  8. 8. Receive a breakthrough number of shares in your content ...even on a slow news day
  9. 9. Gain an influx of targeted, engaged, Ready fans that buy not once, not twice, not thrice, but whenever - under your command
  10. 10. THE WAY WE CREATE CONTENT IS UNDER ASSULT...
  11. 11. THESE 3 HAZARDS IN OUR LANDSCAPE IS DESTROYING HOW BRANDS TRADITIONALLY CREATE CONTENT...
  12. 12. The landscape 1
  13. 13. ANGSTY ANGRY VERY SOPHISTICATED CONSUMERS
  14. 14. CONSUMERS KEEP BRANDS TRUTHFUL TO THEIR REALITY
  15. 15. LIKE THIS...
  16. 16. THIS WENT VIRAL... HOWEVER...
  17. 17. OR NOT VIRAL, AS SEEN WITH THIS POST...
  18. 18. RANDOM BRANDED CONTENT
  19. 19. LOW ENGAGEMENT FROM CONSUMERS
  20. 20. 1 LIKE ON A CORPORATE PAGE PERHAPS?
  21. 21. MORE RANDOM CONTENT
  22. 22. NEWSJACKING FAIL?
  23. 23. NEW JACKING ERROR – FIRST EVER RIOT IN 30 YEARS IN SG AND THIS?
  24. 24. SOCIAL MEDIA CRISIS COST RISING
  25. 25. 2011 Symantec N=1225 SOCIAL MEDIA INCIDENTS COST $4,000,000.00 OVER 12 MONTHS. REDUCED STOCK PRICE LITIGATION DIRECT COSTS DAMAGED BRAND
  26. 26. IT’S FRUSTRATING...
  27. 27. HOW DO WE SOLVE THESE CONTENT CHALLENGES?
  28. 28. WE GO BACK TO OLDEN DAYS...
  29. 29. BEFORE SOCIAL MEDIA, BEFORE EMAIL, BEFORE INTERNET...
  30. 30. WE GO BACK TO...
  31. 31. OUR HEADS.
  32. 32. The biologyof contagious content 2
  33. 33. 3 type of neurons will change the way brands create content
  34. 34. The reticular activation system
  35. 35. The RAS activates when we notice more red cars after buying A RED CAR.
  36. 36. The “mirror” neurons All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  37. 37. THESE NEURONS...
  38. 38. All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.   Makes empathy possible AND...
  39. 39. All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.   Places us in the shoes of others
  40. 40. LAST AND MOST IMPORTANTLY...
  41. 41. The “information dj” neurons h:p://newsroom.ucla.edu/portal/ucla/how-­‐the-­‐brain-­‐creates-­‐buzz-­‐247204.aspx   h:p://pss.sagepub.com/content/early/2013/05/23/0956797612474670.abstract   h:p://www.psychologicalscience.org/index.php/news/releases/how-­‐the-­‐brain-­‐creates-­‐the-­‐buzz-­‐that-­‐helps-­‐ ideas-­‐spread.html   All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  42. 42. THESE INFORMATION DJ NEURON IN US ALWAYS ASK...
  43. 43. “What do people/my network value?” “would they like/value this piece of information?” h:p://newsroom.ucla.edu/portal/ucla/how-­‐the-­‐brain-­‐creates-­‐buzz-­‐247204.aspx   h:p://pss.sagepub.com/content/early/2013/05/23/0956797612474670.abstract   h:p://www.psychologicalscience.org/index.php/news/releases/how-­‐the-­‐brain-­‐creates-­‐the-­‐buzz-­‐that-­‐helps-­‐ ideas-­‐spread.html  All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  44. 44. SO AS A BRAND. WHAT CAN WE DO?
  45. 45. HOW DO WE...
  46. 46. create content that help people be the life of the party?
  47. 47. And this is what our methodology does...
  48. 48. The methodology 3
  49. 49. This tactical framework will give you
  50. 50. Bathroom  designed  by  Peter  Hayward  from  the  Noun  Project   More fans  
  51. 51. Love  designed  by  Stephanie  Wauters  from  the  Noun  Project   More engagement  
  52. 52. Shopping  Cart  designed  by  Alexander  Wiefel  from  the  Noun  Project   More sales  
  53. 53. Introducing…
  54. 54. Trending triggers Advise amplify Anger Fear anxiety Inspire Heartfelt amuse contagious content framework  
  55. 55. Let’s focus on one aspect
  56. 56. It’s all about adding value
  57. 57. THERE’S 3 TYPES OF SOCIAL ASSETS.
  58. 58. Trending triggers Advise amplify
  59. 59. Tactic 1 trending triggers All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  60. 60. Remember this part of the brain?
  61. 61. The reticular activation system
  62. 62. The PART WHERE we notice more red cars after buying A RED CAR.
  63. 63. If its top of mind because of our head...
  64. 64. THEN IT WILL BE TIP OF TONGUE
  65. 65. Example… during Chinese new year
  66. 66. Most brands do this...
  67. 67. SO BORING.
  68. 68. SO MEH..
  69. 69. SO UNSHARE-ABLE.
  70. 70. The information dj in us knows our network doesn’t value such content during chinese new year
  71. 71. How do we create content?
  72. 72. That the information dj in all of us will share?
  73. 73. FOR A POST TO GO VIRAL DURING CHINESE NEW YEAR
  74. 74. the brand’s post must be valuable & useful during cHINESE NEW YEAR...
  75. 75. So we did a post...
  76. 76. That help people
  77. 77. During chinese new year
  78. 78. This post went viral in 2 hours
  79. 79. Trending triggers examples  
  80. 80. Whilst other brands didn’t
  81. 81. Because it made the information dj in the person who celebrates chinese new year go...
  82. 82. “ooo. This is interesting…My network would it like too.”
  83. 83. Other great examples (during the haze period)
  84. 84. Trending triggers examples  
  85. 85. OREO’S ALWAYS FUNNY.
  86. 86. Trending triggers examples  
  87. 87. THIS POST WAS SHARED 800 TIMES AS THEY GaVE FREE CABLE TV access during haze.
  88. 88. THE INFORMATION DJ IN US WILL GO, “HEY, MY NETWORK WILL LIKE THIS PIECE OF INFORMATION.”
  89. 89. Next,
  90. 90. SCOOT WAS BEING SCOOT.
  91. 91. Trending triggers examples  
  92. 92. Everyone loves discount. And this was in line with haze as people wanted to escape the haze.
  93. 93. Next,
  94. 94. The one THAT didn’t go viral...
  95. 95. Trending triggers examples -negative  
  96. 96. I STILL DON’T GET IT...
  97. 97. And this one went viral for all the wrong reasons...
  98. 98. Trending triggers examples -negative  
  99. 99. Why? Cause it feels opportunistic.
  100. 100. It went viral as the information dj in us will add our critique...
  101. 101. And we believe that our critique will resonate and be valued by our network. Therefore – negative virality
  102. 102. Tactic 2 advise All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  103. 103. What if we ride trending triggers and share advise?
  104. 104. Double dose of power?
  105. 105. 3m AND US DID IT during the haze period
  106. 106. Advise examples  
  107. 107. While other brands news jack, we gave advice...
  108. 108. We shared information that was extremely valuable to the community
  109. 109. And the community responded...
  110. 110. That was just one post, how about the whole campaign?
  111. 111. these were the Quarter on quarter results of this brand awareness campaign...
  112. 112. results   Engagement 20% Organic reach 218.5% Viral reach 318.5%
  113. 113. But... What if it’s a slow news day/month/year?
  114. 114. You can still advise.
  115. 115. Like this...
  116. 116. Advise examples
  117. 117. THAT POST RECEIVED 1,000 SHARES even though it had 8,000 PAGE LIKES at that time.
  118. 118. WHY? THAT POST RESONATED DEEPLY WITH THE MARKET’S INFORMATION DJ
  119. 119. And people shared it.
  120. 120. but
  121. 121. NOT ALL ADVICE ARE EQUAL...
  122. 122. REMEMBER THEM?
  123. 123. ANGSTY ANGRY SOPHISTICATED CONSUMERS
  124. 124. SOPHISTICATED CONSUMERS HATE ADVICE THAT IS NOT ACTIONABLE...
  125. 125. Advise examples - negative  
  126. 126. Advise examples - negative  
  127. 127. No engagement...
  128. 128. LESSON?
  129. 129. ALWAYS GIVE SNAPPLE BOTTLE CAP, IMMEDIATE, ACTIONABLE ADVICE.
  130. 130. Tactic 3 amplify All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  131. 131. REMEMBER the information dj?
  132. 132. HE HAS A community.
  133. 133. Friends, followes, fans...
  134. 134. They...
  135. 135. LIKE WHAT HE LIKES. DISLIKES WHAT HE DISLIKES. AND HAVE POSSIBLY SAME IDIOSYNCRACRIES
  136. 136. HOW CAN THE BRAND GIVE CONTENT THAT THE INFORMATION DJ WILL SHARE?
  137. 137. Brands can do this by Alleviating the status of the dj and his community
  138. 138. DOES THIS WORK?
  139. 139. ON A YEAR TO YEAR BASIS.. THeSe WERE THE RESULTS GENERATED…
  140. 140. results   Engagement 300% Cost per lead 50%
  141. 141. OTHER EXAMPLES YOU MIGHT have seen...
  142. 142. HOW ELSE DO WE AMPLIFY STATUS?
  143. 143. WE TELL THE STORY OF THESE PEOPLE.
  144. 144. WHY DOES THIS WORK?
  145. 145. CAUSE OF THESE NEURONS we spoke about previously...
  146. 146. The “mirror” neurons All  Rights  Reserved.  Copyright  ©  Social  Metric  Pte.  Ltd.  
  147. 147. Some examples...
  148. 148. After engaging the audience on a day to day basis...
  149. 149. How do we convert these fans into customers?
  150. 150. We do...
  151. 151. Purposeful posting 4
  152. 152. Purposeful posting
  153. 153. It’s always a journey
  154. 154. Everyone follows a story...
  155. 155. Before we launch a purposeful posting campaign. I assume...
  156. 156. foundations
  157. 157. All intact.
  158. 158. funnels
  159. 159. All ready.
  160. 160. offer
  161. 161. All set.
  162. 162. Some more examples of Irresistible Offer Free gifts with purchase Low price trial Offer installment No upfront payment First product / service free (best if it’s continuity) Social Proof Throw in guarantee Scarcity + Urgency
  163. 163. This is the 4 step process for purposeful posting.
  164. 164. z   STEP 1: BIG IDEA
  165. 165. STEP  2   Why  is  the  FEATURE  so  important  to  your  target  audience?   STEP 2: YOUR UNIQUE VALUE PROPOSITION
  166. 166. STEP 3: TEASE AND TEST FOR COMPLIANCE
  167. 167. STEP  5   STEP 4: PRESENT OFFER
  168. 168. Here’s the examples...
  169. 169. 3m wanted to create a journey for people to discover what makes an original 3m mask.
  170. 170. The brand wanted people to avoid the fake masks and wanted to build more consumer loyalty
  171. 171. CASE  STUDY  –  PURPOSEFUL   POSTING  
  172. 172. CASE  STUDY  –  PURPOSEFUL   POSTING  
  173. 173. The end result? Consumers got a deeper insight on the brand and what it stands for.
  174. 174. Let’s do a sales campaign for the next example...
  175. 175. CTC wanted to drive sales before the annual travel show.
  176. 176. We started to sell the big idea...
  177. 177. Then we communicate the unique value proposition against their competitors (online travel agencies)
  178. 178. We tested for compliance and get people to “raise their hands”
  179. 179. Then we push for the sale!
  180. 180. Results?
  181. 181. This generated approximately S$200,000 in 2 months.
  182. 182. And that’s the our sharing.
  183. 183. To recap...
  184. 184. Challenge
  185. 185. Implement and email me at community@socialmetric.com on your results and challenges More than happy to assist.
  186. 186. Thank you

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