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Social Media Plan Case Study

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Demetrio Maguigad
Demetrio Maguigad

The social media plan aims to increase registration for a nonprofit media conference through an online listening and buzz generation strategy. Key goals are to inform audiences about the conference topics and build knowledge to increase registration. The plan identifies target audiences, sets objectives to find influencers and engage in online conversations, and provides a timeline and tools to monitor conversations and measure results like website traffic and registration numbers.

EducationTechnologyBusiness
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Social Media Plan Case Study
2010 Making Media Connections Conference Social Media Plan
Summary ,[object Object],[object Object]
Audience Segmentation ,[object Object],[object Object],[object Object]
Content Analysis ,[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object]
Social Media Objectives ,[object Object],[object Object]
Social Strategy ,[object Object],[object Object],[object Object]
Listening Tools & Tactics ,[object Object],[object Object]
Conversation Tools & Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversation Tools & Tactics (cont.) ,[object Object],[object Object],[object Object],[object Object]
Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeline (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object]

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Social Media Plan Case Study

Editor's Notes

  1. Introduction Demetrio Maguigad
  2. Introduction Demetrio Maguigad