Learn how to use social media at your event, and how to use social media to promote event attendance.

1. July 10-12, 2012
Hyatt McCormick Place,
Chicago, IL
#RedDiamond2012
Using Social Media for Events:
On the Tradeshow Floor
and
Behind the Scenes
Rachel Yeomans
Social Media | Marketing Director, Astek
Twitter.com/RachelYeomans

2. Social Media at the Conference
 Why
 Who
 What
 How
 Now What?
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3. Social Media at the Conference: Why
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4. Social Media at the Conference: Why
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5. Social Media at the Conference: Why
For Your Conference
 Market to gain more attendees
 Allow both attendees and non-attendees to join in conversation
about conference topics
 Provide real-time customer service
 Show yourself as a leader in the social media space
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6. Social Media at the Conference: Why
For You as an Attendee
 Market yourself as an expert in your industry by sharing news
and tips from your conference experience
 Join in conversation about conference topics and share your
insight with both attendees and non-attendees
 Online Networking
 Take a fun approach to providing tips and even customer
service
 You get more than just a business card
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7. Social Media at the Conference: Who
TED (Technology Education Design)
Online:
 Since June 2006, the talks have been offered for free viewing
online through TED.com
 As of November 2011, over 1,050 talks are available free online
 By January 2009 they had been viewed 50 million times
 In June 2011, the viewing figure stood at more than 500 million
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8. Social Media at the Conference: Who
SXSW Interactive
Online:
 #SXSW
 #SXSWi
 520 session hashtags
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9. Social Media at the Conference: Who
SIPA Annual Conference 2011
The Specialized Information Publishers Association (SIPA) hired Astek
to host its Twitter presence during its 2011 conference and
tradeshow in Washington D.C.
Services:
 Created and moderated content during the three-day conference
beginning 30 minutes before the daily keynote and ending one
hour after the final session
 Created #SIPA2011 and separate hashtags per conference session
 Organized and messaged an iPad giveaway to a randomly-selected
winner who used #SIPA2011 in tweets
 Delivered in-depth analytics each day with an over-arching
analytic overview & summary following theconclusion of the
conference
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10. Social Media at the Conference: Who
SIPA Annual Conference 2011
Highlights:
 2500 total Tweets
 10 Direct Messages on Conference Information/Questions
 34 Mentions asking technical questions & engaging in conversation
throughout the conference
 45 Mentions included video and/or photography
 Ranked a Trending Tweet in D.C. area on 6/5
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11. Social Media at the Conference: Who
SIPA Annual Conference 2011
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12. Social Media at the Conference: The Plan
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13. Social Media at the Conference: What
Pick Your Platform(s)
Marketing Engagement Analytics
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14. Social Media at the Conference: How
Marketing
The Set-Up
 Private Twitter list(s)
 Blog series/outreach calendar & delegation
 Speaker “asks”
 Email list
 PPC
 Hashtag
 Venue partnerships
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15. Social Media at the Conference: What
Marketing On-Site Engagement
 Argyle Social Tweetdeck
 SocialBro Rowfeeder
Storify
 Social Platforms Instagram
 Blog Platform YouTube/Viddy/Tout
 Email Blog Platform
 PPC
 Google Calendar
Reporting
 Argyle Social  TwentyFeet
 SocialBro  PowerPoint
 Rowfeeder  SlideShare
 Storify  Google Analytics
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16. Social Media at the Conference: How
Marketing
The Process
 Daily SM engagement through your selected platforms

Informational

Awareness
 Company
 Event

Transactional
 Weekly analytics & reporting
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17. Social Media at the Conference: What
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18. Social Media at the Conference: How
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19. Social Media at the Conference: How
Engagement
The Set-Up
 Private Twitter list(s)
 Foursquare venues (if applicable)
 Blog recap process & delegation
 Social media team

Reporting

Moderation
 Hashtag publication
 Internal phone tree
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20. Social Media at the Conference: How
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21. Social Media at the Conference: How
Engagement
The Process
 Live tweeting through phone/tablet (including photos)
 Real-time moderation through Twitter application
 Video process (if applicable)
 Daily blog recap
 Daily Facebook post recap
 Post-event video recap (if applicable)
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22. Social Media at the Conference: How
Analytics
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23. Social Media at the Conference: Now What
Assess & Act
 New potential members/attendees
 Brand identity
 Repurpose-able content
 SEO
Nowhere to go but up!
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24. Social Media at the Conference: Thank You
Thank You!
Rachel Yeomans
Astek
www.astekweb.com
Twitter.com/AstekWeb
Twitter.com/RachelYeomans
Rachel.yeomans@astekweb.com
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