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[object Object],[object Object]
[object Object]
1. Confession 2. Collaborate 3. Commitment
1. Confession 2. Collaborate 3. Commitment
 
 
 
[object Object],[object Object]
new  colleagues tweets presentation handouts webcasts video  interviews pictures session q&a blog  posts evals ideas conversations event networks
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Confession 2. Collaborate 3. Commitment
warning
Instructions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Location Ways to Leverage Your Content Post-Event to: Google Moderator URL 1 Basel, Switzerland Attract Sponsorships http://bit.ly/ectcgroup1  2 Dallas, Texas Create Blog  Content/Editorial Calendar http://bit.ly/ectcgroup2  3 Online Audience, hosted by Emilie Barta Get People to Register Next Year http://bit.ly/ectcgroup3  4 On-site Audience Drive Traffic to Your Website http://bit.ly/ectcgroup4  5 On-site Audience Inspire Online Interactions  through Offline Tactics http://bit.ly/ectcgroup5  6 On-site Audience Spark Further Dialog http://bit.ly/ectcgroup6  7 On-site Audience Grow Your Contact Database http://bit.ly/ectcgroup7  8 On-site Audience Provide a Value-Add to  Members/Attendees http://bit.ly/ectcgroup8
 
Group 1: Attract Sponsorships ,[object Object],[object Object],[object Object],[object Object]
Group 2: Create an Ed Cal ,[object Object],[object Object],[object Object],[object Object]
Group 3: Get Registrations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group 4: Drive Web Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group 5: Offline to Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group 6: Spark Dialog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group 7: Grow Database ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group 8: Provide Value-Add ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Confession 2. Collaborate 3. Commitment
#ectc10 I will: [ insert tactic here ]
[object Object],[object Object]
thank you Erica St. Angel [email_address] @EricaStAngel | @mediasite

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How Do You Keep the Conversation Going After Your Event? - Erica St. Angel

  • 1.
  • 2.
  • 3. 1. Confession 2. Collaborate 3. Commitment
  • 4. 1. Confession 2. Collaborate 3. Commitment
  • 5.  
  • 6.  
  • 7.  
  • 8.
  • 9. new colleagues tweets presentation handouts webcasts video interviews pictures session q&a blog posts evals ideas conversations event networks
  • 10.  
  • 11.
  • 12. 1. Confession 2. Collaborate 3. Commitment
  • 14.
  • 15. Group Location Ways to Leverage Your Content Post-Event to: Google Moderator URL 1 Basel, Switzerland Attract Sponsorships http://bit.ly/ectcgroup1 2 Dallas, Texas Create Blog Content/Editorial Calendar http://bit.ly/ectcgroup2 3 Online Audience, hosted by Emilie Barta Get People to Register Next Year http://bit.ly/ectcgroup3 4 On-site Audience Drive Traffic to Your Website http://bit.ly/ectcgroup4 5 On-site Audience Inspire Online Interactions through Offline Tactics http://bit.ly/ectcgroup5 6 On-site Audience Spark Further Dialog http://bit.ly/ectcgroup6 7 On-site Audience Grow Your Contact Database http://bit.ly/ectcgroup7 8 On-site Audience Provide a Value-Add to Members/Attendees http://bit.ly/ectcgroup8
  • 16.  
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. 1. Confession 2. Collaborate 3. Commitment
  • 26. #ectc10 I will: [ insert tactic here ]
  • 27.
  • 28. thank you Erica St. Angel [email_address] @EricaStAngel | @mediasite

Editor's Notes

  1. Why is it so hard to think about the post event strategy before the event happens? While our events are an explosion of content, ideas, conversations and new connections, we have a hard time keeping the conversations going after the event. It’s time that we put our heads together and figured out how we can use those massive piles of content, ideas and network connections to create lasting value and conversations beyond our event. Join Erica St. Angel, VP of Marketing at Sonic Foundry, as she leads us through a collaborative process to come up with 37 dynamite ideas and strategies for leveraging our post event content.  This session will start with a group confession where we uncover missed opportunities, and end with a shared self-help wiki of (at least) 37 ways to create lasting value from events. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  2. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  3. Agenda Confession Collaboration Commitment Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  4. Agenda Confession Collaboration Commitment Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  5. Using Webcasting and Social Media to Increase Attendance, Followers and Fans Erica St. Angel, Sonic Foundry
  6. Using Webcasting and Social Media to Increase Attendance, Followers and Fans Erica St. Angel, Sonic Foundry
  7. And frankly I don’t want to hear it The day after that conference I don’t want to hear the word UNLEASH My husband doesn’t want to hear the word UNLEASH My coworkers don’t want to hear the word UNLEASH I don’t want to do anything UNLEASHy for at least a month And that’s precisely when I should be doing it. Frankly I should have been doing it all along. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  8. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  9. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  10. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  11. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  12. Agenda Confession Collaboration Commitment Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  13. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  14. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  15. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  16. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  17. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  18. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  19. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  20. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  21. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  22. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  23. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  24. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  25. I challenged you to find one idea that you like, that resonates, that you can steal and make your own Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  26. Go to your twitter or text, I pledge to I’ll hold you to it, we’ll hold each other to it, support and encourage each other as we go through this metamorphisis People who plan post event strategy BEFORE the event Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  27. Erica St. Angel, Sonic Foundry Using Webcasting and Social Media to Increase Attendance, Followers and Fans
  28. Sincere thanks – this type of session, the quality relies on the contributions of the people involved onsite and online, for your attention, your support, and the contribution you made today. Thank you. Using Webcasting and Social Media to Increase Attendance, Followers and Fans Erica St. Angel, Sonic Foundry