Social Media Panel Who/What/When/Where/Why?
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The basic questions businesses need to ask themselves when starting a Social Media campaign or presence Original presented to the Kernersville, NC Chamber of Commerce by SEO Rocket .
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Social Media Panel Who/What/When/Where/Why?
- 1. Welcome! SEORocket.com @SEORocket
- 2. Social Media has changed our world, the way we communicate and our Marketing.
- 3. 750 million users 200 million users 101 million users 48 hrs of video uploaded every minute
- 4. Small to Medium Businesses… 2010-2014 Social Media Marketing is expected to grow at an annual rate of 34% -Forrester Research
- 5. How can YOU capitalize on THIS traffic? Sharing encourages Conversation creates Relationships bring New Clients
- 6. Strategic Marketing Plan with Clear Objectives Brand/Personality Desired Outcomes Differentiation
- 7. WHO? Who will share on behalf of the company Have multiple Admins Do they know how to respond? Any sticky situations? Stock answers It’s ok to “get back” to a Comment
- 8. WHAT? How do your customers perceive your Brand? Will you open self up to comments or just push out information? What’s my USP? Let them know it daily! Tips, Hints, FAQ’s, funny things, pictures, videos, drive traffic to site/blog or event
- 9. WHEN? How often to share? Consistency is KEY Monitor the accounts Time of day
- 10. WHERE? In-house Outsource to a SMM, virtual assistant Smart Phones Software
- 11. WHY? “Supposed to”? Be an information source and asset to your customers Public Relations Customer Service Marketing Accessibility
- 12. Value… The more you offer, the more attractive you will become. The less you offer, the more anonymous you will remain.
- 13. Thank You! SEORocket.com @SEORocket