What is programmatic creative and why is it so relevant for modern advertising? At ShopLiftr, we believe that it is a key component that connects your online strategies to your offline sales.

1. The Benefits of
Programmatic Creative
Nathan Hall
Vice-President, Marketing

2. Marketers today
have unparalleled
precision with ad
targeting and ad
customization

3. But, if ads are not compelling
AND highly relevant
they will miss the mark!

4. Shopper expectations are rising

5. Pete Crofut
Google
Chief Evangelist,
Programmatic Solutions
Intelligent, engaging,
creative. This may
sound like a personal
ad, but it’s also the
future of ads in general.

6. Programmatic is
about marketing to
one… AT SCALE

7. Programmatic buying will put
you in front of the right audience

8. Programmatic creative ensures
that your message is as targeted
as your placement

9. What are the best practices
for an engaging ad?

10. 1. Be compelling
2. Be concise
3. Be clear

11. Yeah… but how?!

12. Shoppers are looking for
things that are specific to
where they are

13. 75%
who find local
information helpful
are more likely to
visit stores

14. What shoppers want,
according to
75%
Price of item
at a nearby
store
66%
Location of
closest store
with product
59%
Map showing
which stores
carry the
product
56%
What else is
available at
the store

15. Relevant + Local = Engagement

16. Bridge the divide
between online
and offline

17. 87% of shoppers seek information
before ever stepping in a store

18. Digital has reshaped
the shopping
journey

19. Programmatic is
reshaping digital

20. True dynamic ads
are when
programmatic
buying meets
programmatic
creative

21. The right
shopper at the
right time

22. Shopping Data
Audience Attributes
Browsing Data
Building your audience from
millions of data points

23. The right
content for the
right context

24. Dynamically building
your creative with the
most relevant content
Active Promotions
Retailer
Store Location
Directions

25. All hyper localized,
in real time

26. Trust me, it works

27. Brands are seeing
engagement rates rise by
2-3x

28. Digital has
fundamentally
changed how
shoppers
engage

29. Programmatic will change
how brands engage

30. Stay connected. Stay relevant.

31. ShopLiftr provides a suite of unique products that empower
CPG’s, retailers and agencies to effortlessly create dynamic,
hyperlocal experiences online that actually help drive in-store
sales.
www.myshopliftr.com
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