An overview on the socia media usage in real estate showed at MIPIM2012

1. Hype or reality?

3.  Many technologies have failed to go beyond the point of
early adoption
 Our research show that Social media will have a LT impact
on real estate
 The amplitude of this impact varies, subject to the
specificities of real estate market, products, types and/ or
target groups
 Internet usage, online co-creation, information sharing and
speed of decision making are key drivers for a greater
adoption
 Imagine a world without email...the same will happen with
SM

4. An overview of the most valuable
tools

5.  Search
 Linkedin (professional relationships)
 Facebook (relationships)
 Youtube (video)
 Twitter (conversation & Up-rise)
 Foursquare (location based services)
 Pinterest (scratchbook 2.0)
 Crowdsourcing, crowdfunding (collaboration)
 ...new apps coming out every week or so

18. Case study

22.  People are interested in the neighborhood
 Our agents know the neighborhoood like no one else
 Our agenst will share info to dialogue (twitter) inform
(facebook) or help (foursquare) people
 When “people” become “buyers” they will trust us

24.  Traditional advertisement as we further decline in trems
of impact
 Content drives traffic, not ads

25. 1. Social media can be very rewarding, but don’t do it
unless you really mean it.
2. Engage in conversations with your customers to
understand what lives amongst them
3. Identify your domain of expertise and publish about it
4. Share what you find with every one who follows you
5. If you have no digital identity, you don’t exist
anymore (for some people)