This document discusses how Google+ can be used by real estate agents to increase their online presence, web traffic, and search engine results. It recommends that agents create a Google+ profile with their name, links, and information. They should build circles of different connections and engage with communities on Google+. By regularly posting images and sharing others' content on topics like local real estate, home decor, and personal interests, agents can grow their following on Google+ in a way that benefits their online brand and search engine optimization.

1. Google+
for
Real Estate Agents
Why & How-To Use Google+

2. Why Are You Here?

3. Why are you here?
Real estate agents struggle with online marketing & gaining
google ranking.
Google+ is the second most visited social site with the
majority of uploads being images.
AND Google+ is highly correlated with search engine
results.
Today… we will learn the How & Why to use Google+.

4. THE GOAL
Eyes on your website (Online Presence)
Search Engine Results

5. How do you get visitors to your
website?
YOUR
WEBSITE /
BLOG
FB
Twitter
Pinterest
Google+
Other social
media
Direct mail
Business
cards

6. Why Do You Need Google+?
Online Visibility
SEO Benefit

7. Google+
Social media platform owned by google (this is
why YOU should care)
Today:
● Google+ (Why & How)

8. What this is about
Perfect for agents looking to increase your:
● following
● transactions
● web traffic
● search results (in google)

9. Who is this for?
● Top Producers
● Buyer’s Agents
● Listing Agents
● Mortgage Professionals

10. Social Media (Google+) isn’t going
anywhere
● It’s GOOGLE!
● Once you add your link to google+ it is
instantly indexed in google
● Google+ has 540 million active monthly
users
● 1 billion registered users
● 800,000 users join monthly

11. Google+ User
● 90 million users
● 800,000 new users each month
● 28% of users are millennials (15 - 34 yrs)
● 60% of users log in every day
● 80% of users engage once a week

12. Benefits of Google+ for You
the Real Estate Agent
1. Increase your search results
2. Have your content shared (by others)
3. Grow your following

13. About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Author of Pinnable Real Estate
Tested, tested & tested some more.
I love Pinterest! My other social media site is
google+ (because it has to be)

14. Pinnable Real Estate - the book

15. The Challenge - Using Google+
Are you avoiding social media / internet
marketing? (google+)
1. Do you think Google+ is a waste of time?
2. Do you think Google+ is a fad?
3. Do you think Google+ is hard?

16. Web Traffic = More Leads
What other options do you have for leads?

17. Now… You aren’t using Google+
● Most REALTORS I meet don’t know how to
get visitors to their site.
● 997,148 Realtors in the US - May of 2013
(NAR)
● 15,000 Realtors on Google+ (my count)
the goal:
Use Google+ to increase your search results /
online brand

18. Shift in Thinking | Commit to Online
Marketing
● Commit to 1-2 social sites
● Commit to your Website
● Commit to always improving your brand

19. Today: Steps Necessary
Overview
1. Preview Google+
2. Your Profile
3. Circles
4. Communities
5. Hangouts (briefly)

20. Google+ Basics
Let’s go to Google+

22. What to Share
● Images
● Other’s links
● Your Ideas (articles, links, small tid bits)
● Educational Information
○ Market updates
○ Area info
○ Your interests

23. Your Ideas to Post to Google+?
Categories (same as in Pinterest):
● Your Interests
● Real Estate - Direct (Screams “i sell r.e.)
● Home related (i.e. home decor, storage, etc)
● Community (Scottsdale, Mesa, Gilbert)

24. What to do on Google+
● Think of it as a magazine
● Not all content has to be yours
● Sharing is key, share other’s links, articles
○ Goal: Educating & Entertaining Your Following
● Interact with your followers & communities
○ +1 comments, +people

25. Your Profile
● Name
● Links
● Social links
● Information about yourself
● Cover photo & photo

26. Circles
● Categorize groups of people
○ Real Estate Bloggers
○ Friends
○ Family
○ Leads
○ Etc

27. Communities

28. Your Blog Cycle
4 Topics for your blog
Ideas:
1. Real estate in your city
2. Home decor
3. Home Storage
4. Your interests
5. Your community

29. What to do
● Choose blog categories
● Blog regularly (1x week)
● Use Keywords
● Post blogs to Google+, Pinterest, FB
● Be engaging (comment in the communities,
post to the communities)

30. Your Site - Where are you sending
traffic
Options:
● Self Hosted Blog
● Other Blog
● Google+ Page
● FB profile
● Other mini-blogs

31. Your Site - Things to Consider
1. What do you want your potential client to see
when they click your pin?
2. Do you want to own where you are sending
potential clients?
3. What is the next step when they get there?

32. Resources
● Pinnable Real Estate - Amazon.com
● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)
● Follow me on Google+: google.
com/+CharlotteAllred
● If you’re local, join the monthly mastermind
(email me at charlie@srephoenix.com)
● 5 week Pinnable Training

33. Q & A
www.charlieallred.com