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Online Advertising<br />Allow your brand get LEVERAGE<br />using the Digital Media Space<br />

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What is?<br />Online Advertising<br />

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It’s what you<br />already know…<br />

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You use the Internet,<br />Don’t you?<br />

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Then you must have <br />come across a sale or<br />some promotion while <br />surfing the web…<br />

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Well…<br />

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You also might have bought a <br />product or service online because <br />of what you saw on a website…<br />

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Simply put…<br />

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Online Advertising<br />…is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.<br />

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Online Advertising<br />Traditional Advertising<br />Television<br />Radio<br />Print<br />

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Online Advertising’s reach <br />and potential has proven to be<br />far<br />Traditional Advertising<br />

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How do we know this?<br />

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Watch this video clip to<br />see how the table turned in <br />favour of Online Advertising<br />http://www.youtube.com/watch?v=d4aijRJFOq4<br />

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Hmm…<br />

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…another video clip still in <br />favour of Online Advertising<br />

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Really?<br />

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Traditional <br />advertising is<br />fast becoming <br />an exhausted<br />barking dog <br />See why Traditional<br />Advertising<br />WHY?<br />

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Why can we <br />make this<br />BOLD & DARING <br />statement?<br />

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We have reason to<br />

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Before anything else…<br />

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An important point<br />

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No…<br />

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THE most <br />important point<br />

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The obvious difference between Online Advertising<br />and Traditional Advertising is the <br />ability to effectively track and target campaigns.<br />Traditional Advertising CAN’T<br />

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Back to the reasons why <br />Online Advertising <br />now has the upper hand…<br />

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Billboards<br />Billboards are a <br />great innovative use <br />of unoccupied space <br />viewable by a large diverse group<br />mostly based around <br />amount of traffic on the road!<br />

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Billboards<br />To track the complete <br />effectiveness of a billboard <br />advertisement….<br />

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Billboards<br />…you would have to <br />be able to determine <br />the following:<br />

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Billboards<br />How many people <br />pass the billboard?<br />1<br />1<br />

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Billboards<br />How may people <br />actually look at the <br />billboard and process the message?<br />2<br />

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Billboards<br />Then, how many people <br />look at the billboard, <br />use the contact information, <br />then request information or purchase <br />something from the advertiser (conversion)?<br />3<br />

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YOU CAN’T<br />

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You can’t <br />because it is just <br />NOT POSSIBLE<br />

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The same is actually true <br />about the other traditional media<br />

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YOU CAN NOT<br />There is still no means to measure views (or opportunities) to conversions, which the vital for tracking the effectiveness<br />of an Ad<br />

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Online Advertising<br />..that you can achieve<br />GEOGRAPHIC TARGETING<br />using Online Advertising<br />

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Online Advertising<br />Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location<br />

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Which Means…<br />

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You can target <br />your Ads to:<br />

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18 year old Females in Abuja or Ekiti<br />35 – 50 year old Males worldwide<br />All Nigerians & Ghanaians or maybe<br />Anyone interested in flowers <br />

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Don’t you agree that it<br />makes sense and saves costs <br />to Precisely Target Your Ads and <br />Reach The Exact Audience <br />you want with <br />Relevant Targeted Ads?<br />

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Isn’t that the <br />Objective of Advertising,<br />getting your Ad seen by Relevant Audience?<br />

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Online Advertising<br />For optimal effectiveness and targeting, Online advertising provides the most flexibility for your reach and budget. <br />

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Online Advertising<br />Through analytic software, the most effective measurement metrics are readily available: <br />

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Online Advertising<br /><ul><li> Impressions

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Clicks

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Click-through-rate (CTR)

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Conversions </li></li></ul><li>Online Advertising<br />Impressions<br />

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Online Advertising<br />An impression (in the context of online advertising) is a measure of the number of times an ad is displayed, whether it is clicked <br />on or not. Each time <br />your ad displays it is counted <br />as one impression.<br />

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Online Advertising<br />Clicks<br />

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Online Advertising<br />A Click is when your Ad is clicked on<br />

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Online Advertising<br />Click-through-rate<br />

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Online Advertising<br />Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).<br />

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Online Advertising<br />Conversions<br />

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Online Advertising<br />A conversion occurs when a user completes an action on your site, such as buying something or requesting more information.<br />

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Online Advertising<br />Samples<br />How the Online Ads look like<br />

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Text Ads<br />

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Still/Image Ads<br />

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Square Image Ads<br />

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Banner Image Ads<br />

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Sky scrapper Ads<br />

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Rich Media/Flash Ads<br />

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Because of the nature of presentation, the Rich media Ad samples can’t be animated within this PowerPoint slide. However, you can request for the samples after this presentation and it’ll be provided for you to view. Thank you!<br />

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Social Media Ad Units<br />

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Please note that the above Sample Ad can be animated<br />

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Join the winning side!<br />

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Thank you for viewing<br />this presenation<br />